Consumer behavior is closely tied to the calendar. People spend more on weekends and holidays, and even world weather events and political milestones can effect what people buy and how much they spend. As a business person you must be tuned into your customer, and this includes knowing how their spending behavior ties into dates on the calendar. One of the first rhythms to get a handle on is the natural up and down flow of spending around holidays. If you sell jewelry, your product is closely tied to holiday spending. Here are five ways that you can take advantage of holiday sales.
1. Facebook Ads That Are Holiday Specific
It is estimated that there are 1.94 billion monthly active Facebook users. 42% of business owners report that Facebook is vital to their business (https://zephoria.com/top-15-valuable-facebook-statistics/). Facebook is a leading social media platform that billions of adults spend time on. A Facebook advertisement that introduces your product as the perfect gift for an upcoming holiday is sure to capture viewers attention. This is especially for the holidays where gift exchange is expected. For example, people will be shopping for gifts in the weeks immediately before Christmas, Mother’s day, and Valentines Day.
2. Offer Holiday Specific Products
Think about ways that your jewelry business can capitalize on holiday spending that might not be traditionally associated with jewelry. Offer Independence Day charms, Memorial Day soldier tag necklaces, or green products for Saint Patrick’s Day.
3. Target Obscure Holidays In Addition To Popular Ones
Think outside the box! Many print on demand jewelry companies can create the designs that you imagine in no time at all! These products could be on your shelves, or filling your eCommerce store in time for holiday traffic. Did you know that January 22nd is “Answer Your Cat’s Questions Day”? Make a pendant with some funny answers, and sell them to cat lovers in the days before this quirky holiday. You could make a funny cat themed Facebook video add, and pair it with your product! This is a simple technique, but could generate valuable sales!
4. Think About Consumer Specific Holidays
Jewelry sellers can also consider offering their clients deals on consumer specific holidays like “Cyber Monday” or “Black Friday”. This shows that a seller is thoughtful about their customers shopping habits. When a person is out spending money already, they are more likely to spend on your product. This could be both virtually, as in they are having a shopping spree online, or in a physical location.
5. Sweeten The Deal
One last way that jewelry sellers can take advantage of holiday sales is to make a deal with their customers. Throw something extra in with the products that you sell, in order to “sweeten the pot”! When it comes to holiday sales, this should be related to the season. For example if you are selling inspired silver angel pennants during the Christmas season, consider what your client is after. They are shopping for Christmas gifts for a person who loves angels, so tempt them with an add on. Your advertising could read, “This inspired silver pendant comes with a free angel ornament and personalized prayer card! Little cost effective touches like this can be just the thing to tip the scales in your favor and entice your customer to buy.