4 Ways Small Business Owners Can Capitalize On Online Shopping

Man Using Tablet
Consumers are increasingly shifting to eCommerce. Businesses with an eye on longevity should be aware of this trend and act fast to capitalize on this shift.

Small business owners need to step out of their comfort zone and daily routine. They must examine how customers view their business. They must spend their time capitalizing on online shopping. Just as online shopping is popular among customers, it can also be an opportunity for small business owners to implement effective eCommerce strategies to boost sales and profits.

Use Website as an Interactive Platform to Promote Products

There are some business owners who still hold on to old and traditional ways of promoting their business. They are clueless of the importance of using a website as an interactive platform.

Through a regularly-updated website, you can promote your products and services, yet more importantly you can use the platform to build your brand. And while the cost of building and maintaining a website can range from a few hundred to a few thousand dollars, the long-term gains are easily worth more than the initial costs you pay upfront.

Chrissy Weems, for instance, is a successful businesswoman and a founder of the company, Origami Owl. She is known for pushing the best and most effective online marketing strategies. Her website showcases only the newest collections and business opportunities. Chrissy Weems is still active on social media to stay updated with the current trends and to apply them to her Origami Owl Jewelry.

Care for Web Presence Optimization

It will also help if you optimize your website for local searches. You may already have a website, but it may not yet be optimized for local marketing activities. And if your website has no simple form to get the attention of visitors, it can become less appealing to them.

Understand that it is a combination of art and science to get your brand and any relevant content about your business found by its intended audience. It is classified as a structural approach that allows your service or product, company and name to be found online. This is especially true when people are looking for a product that you have to offer. While there is an increasing population of online shoppers, the real challenge for a business is to be found by their customers before they find the competition.

For women in business, you will need to prioritize the optimization of your presence in the digital space. This will help web surfers find you more easily. It is a systematic approach for you to maximize your “searchability” online.

Nevertheless, optimizing your web’s presence involves a lot of tried and tested concepts, like paid advertising, brand reputation management, search engine optimization and local listing optimization. Integrate each of these to optimize your local business’ online presence.

Capitalize on Different Digital Strategies

Highlighting your products through video is both inexpensive and powerful. A web video incorporating your product will help your business penetrate its respective market. In addition to that, a list of many different digital strategies can help you capitalize more on online shopping. For starters, specials, new products, coupons, and referral programs can help you secure new leads. Combining all these strategies can collectively increase your sales and profits.

Get All the Facts of Your Products or Services Together

It is amazing how so many businesses overlook the importance of sufficiently informing their customers about their products/services. Men and women in business should always assume that their customers require more information before they decide to make a purchase.

It will also help if you spend time putting together an information packet. This is made easier by having access to a laptop or computer. In the document, you will include something about the business, history and operations.

You can edit details about the product and give it a good story. This will attract the attention of the prospective buyers. In addition to that, list all the details of the sale. Take photographs of the products or services. You will also need to be careful and diligent about the information disclosed to buyers so as not to harm your business.

Final Thoughts

It’s no secret that online shopping is an unstoppable force that business owners cannot afford to ignore any longer. You could’ve survived and made good money back in the day as a complete brick-and-mortar store, but to be able to compete today, an online presence is crucial.


JMD Furniture

3 Furniture Options for Your Business

JMD Furniture

First impressions count for everything, especially in the world of business. Scientists estimate that you have around seven seconds to make a good first impression. And it’s incredibly difficult to change a first impression once it’s already settled in a person’s mind.

That’s why your business has to project an excellent first impression through the furniture options you choose.

The Traditional Look

For accountants, lawyers, and doctors the traditional office look is the best option to choose. Heavy wooden desks and dark colors are the order of the day.

This is also one of the more expensive office looks if you want to buy direct. But you can also look into rented furniture or more affordable retailers, such as JMD Furniture.

The Trendy Look

Fashion designers and IT specialists often want to project a trendier look. The best thing about this look is that you can let your imagination run wild. Chairs in different shapes and bright colors can give off that trendy look.

There still has to be some order, so you shouldn’t go too crazy. Just because you want to be trendy doesn’t mean you should break the fundamentals of furniture positioning. You want to seem trendy not cluttered.

The Modern Look

Modern offices, especially when they revolve around the tech industry, have to provide the class of a traditional office, as well as the excitement of a trendy office. It can be a difficult balance to strike.

You may decide that you still want to embrace cubicles and desk dividers. To deal with this you can opt for a glass cubicle, which always gives off the impression of transparency, whilst frosted glass could offer the privacy each employee wants.

Modern offices often take advantage of clean, white furniture. It’s a ‘go to’ furniture option and there’s no reason to change it.

What are the Main Points You Have to Take into Account?

These are the three primary office looks you can opt for. Naturally, there are going to be variations and there’s nothing wrong with embracing a custom look. But these are the main considerations you should take into account.

Space – This is the obvious one. How much space do you have to play with?

Reception Area – If you’re going to have a reception area, you should purchase luxury sofas and chairs to give visitors that positive first impression.

Rearranging – Heavy furniture might be durable, but moving it around and changing up your look can be a challenge. Maybe it might be better to opt for something lighter?

Last Word – The Impression You Want to Give

Write down a few words that define your business. Use those words to drive your choice of furniture. Choose a budget furniture retailer. There’s no need to break the bank on making a great first impression.

No matter whether your business is big or small, you can get quality furniture that fits neatly into your budget.

What look do you want?


Four Ways To Prepare Your Online Business For The Risks Of Crypto-Fraud

Cryptocurrency
As Bitcoin and other cryptocurrency begin to transform into a legitimate payment method, businesses should be prepared for potential scams and exploits on the horizon.

Blockchain technology is a new trend that presents many possibilities. At present, enterprise companies such as Amazon are beginning to make websites featuring blockchain technology and cryptocurrencies in order to get ahead of the competition. Although this new advancement may all be confusing to some, there are a lot of benefits that cryptocurrencies brings to businesses. According to Kinney Fernandez & Boire, specialized car accident attorneys in Tampa who also boast a group of diverse criminal and liability attorneys, blockchain technology presents numerous advantages for businesses:

  • Lower fees for customers – a lot of our current payment systems rely on middlemen such as banks, unions, and money exchange firms. Through the exchange of cryptocurrencies, we can lower the fees we charge to our customer for our products and services.
  • Faster transaction – since the exchange of cryptocurrencies occurs in real time through the blockchain network, there is minimal to no delay of payment.
  • Lesser chance of error – with a centralized recording system that payment agencies have at present, fraud is more likely to occur. However, decentralized systems can easily be verifiable since all units have copies of the actual transactions. So it would be easy to detect which transaction is a fraud or has an error.

However, some scheme-minded groups take advantage of this new technology by offering cryptocurrencies supposedly having value which turn out to be a fraud. That is why some new businesses are hesitant to accept cryptocurrencies as a form of payment while the process is relatively new. How can we protect our business from fraud as we embrace the new blockchain technology? Kinney Fernandez & Boire have cut their teeth as some of the finest slip and fall attorneys in Tampa outlined some tips for us.

Five Tips To Avoid Crypto-Fraud In Your Business

  1. Verify any information about cryptocurrency investments

Some scammers would present you with outrageous information about the cryptocurrency that they are offering. This can come in the form of giving a name of a billionaire or a high-profile investor putting his money on the seemingly obscure cryptocurrency. This is a tactic used to attract potential buyers to get into buying a coin that would eventually have a low value. To avoid this, your business needs to be wary before accepting or investing in any kind of cryptocurrency. Verify information from reputable news sources, and don’t rely on scammy-looking websites that show claims without any evidence. If you feel like it’s a scam, it probably is.

  1. Do not fall for social media marketing

Another thing to look out for before investing in any kind of cryptocurrency for your business is avoiding tips on social media. Commonly, a lot of people fall for advertisements which are only posted on social media, without its own authority domain to back it up. These investments usually utilize the “pump and dump” scheme, which some investors fall for. Once the stock market value of the coin increases, the main scammers trade the cryptocurrency for something else of more value. This leaves the other investors trying to look for trade opportunities before the price in the stock market crashes.

  1. Do not believe guaranteed investments or sure returns

There is one law when it comes to investments, whether traditional or digital – nothing is ever certain. While there are some investments which are worthwhile compared to others, we can’t really say if we can see gains from it tomorrow, or even in the next week. So, if an individual or a company offers you a guaranteed investment solution, it is most likely a scam. Do not fall for this type of offer, as they are most likely trying to entice you for your money.

  1. Serious crypto-investors should have their own cryptocurrency lawyer as well

If your business is serious about having large amounts of crypto-investments, then it would be better for you to have your own cryptocurrency lawyers who have the knowledge, skills, and expertise for the trade. They are also skillful in detecting schemes offered by shady companies. They can be responsible for providing you legal information about topics in cyber investments as well. In the event that fraud occurs during your transactions, a cryptocurrency lawyer can advise you on the appropriate course of action.

Additionally, you can also contact the CFTC if you have been a victim of fraud, or if you need to report suspicious activity. You can reach their hotline at (866) 366-2382 or visit their website at CFTC.gov.

Cryptocurrencies are a great opportunity to help your business grow in the fast-paced digital world. As more and more people invest in digital coins, we can see the trend that businesses will most likely accept these types of currencies as a part of daily transactions. Thus, it is important to protect your business from possible fraudulent acts that may occur.

 


Singlecare

4 Business Lessons You Should Learn From SingleCare

Singlecare

With so many businesses sprouting every now and then, there are only some that thrive and stand out. Across several industries, such as healthcare, education, and technology, there are startups and aspiring entrepreneurs that continue to race to the top.

The Proverbial Race to the Top

This proverbial race to the top is actually comprised of small steps that separate mediocre businesses from businesses that truly provide value. A great example that we will be discussing in this post in SingleCare, which strives to have made its way as one of the quickest-growing healthcare discount company.

What are some lessons we can learn from SingleCare? From their business model to their ability to identify a need, we will be looking into the factors that make their company successful.

4 Business Lessons You Should Learn From SingleCare

 

1. SingleCare focused on an evergreen need

The single most important principle of building a business is to find an evergreen need. What is an evergreen need? These are industries in which people are increasingly investing in, which shows that it is a necessity. Industries such as health, agriculture, education and other evergreen businesses are always needed, which means the demand will not be seasonal. There are no signs of slowing down.

SingleCare was able to establish themselves in the health industry, which is a need that people can’t do without. Thus, their company continuously grew to have 50,000 members and counting.

The quickest way to grow a business is finding an industry where there is a constant demand. What are the things that people can’t do without? What are the things that people consume regularly? This can be a great starting point for an entrepreneur.

2. SingleCare understood the problem within their industry

What counts as a problem in the current industry that your business is in? The purpose of businesses is to either provide value by entertaining or solving a problem in a particular topic.

SingleCare aims to solve the problem of medical and healthcare costs that people acquire when they try to have doctor visits and buy prescription drugs. As they tried to solve this problem, they provided an opportunity for people to save money without spending the time to manually search for pharmacies that offer such discounts in their local area. For example, people can easily find an Estrace discount by simply searching for the term in the prescription drug discounts. People who are looking for this specific drug can get an Estrace discount from a pharmacy nearby. This solves a vital problem which is important to convert into a business’ value.

To be an effective business owner, you don’t blindly create a product without solving a particular problem. If you do this, there will be no demand, and there is no use for people to try out your offers. Finding a critical problem in your industry is important to keep the market demand flocking to your business.

3. SingleCare bridged the gap between businesses and consumers

SingleCare can be considered working as a B2C (business to customer) and B2B (business to business model). They have essentially bridged the gap between the consumers who are looking for cheap medical products and services, and they have consolidated a database of clinics and pharmacies who are offering these high-quality but affordable offers.

This is another important characteristic that a business is trying to solve. It should aim to bridge the gap between two parties, providing a mutual benefit for both. This is the reason why SingleCare quickly grew because not only did it target a high-demand industry, it also gave a way for consumers to easily access coupons for their needs.

As an entrepreneur, you have to think of a way to create a platform that bridges the gap between the people who can benefit from your idea. By making things easier, you will find consumers and businesses who are ready to pay for your products and services.

4. SingleCare leveraged technology to make things convenient for all stakeholders

One of the most prominent features of SingleCare is the video doctor visits. It is a great way to connect what technology has to offer to provide convenience for the people.

Through the use of video doctor visits, people can easily save as much as 60% compared to urgent care which can peak to $145 per session. Regular video doctor consultations in SingleCare only costs $45 as a member.

The business lesson in this example is understanding how you can integrate technology with your processes and making it convenient for your consumers.

As you consider these business lessons from SingleCare, you might be able to find your own entrepreneurial gold mine. By staying within an evergreen need, solving a critical problem, as well as making use of technology will help you achieve success in creating a profitable business.


Saleh Stevens

Tips for Preparing your Business for the Age of Stable Bitcoin

Saleh Stevens
Bitcoin is the original blockchain and the most influential of all the cryptocurrencies. However, it is not an end all cryptographic solution. Smart contracts illustrate this from the excitement they garnered. It also shows that the industry is in its early development stages. Some projects are already innovating the future by facilitating the integration and cross-platform features that aid in blockchain networking. There will be a lot of fine tuning before mass adoption occurs. Now is the time to establish an edge over the competition by discerning which are the best applications in one blockchain over another.

Bitcoin’s proof-of-work is considered overly conservative by some of the newer proof-of-stake blockchains. The Lightning Network is an example of how businesses can prepare now for the advent of stable Bitcoin prices. It speeds transactions while easing the workload on miners. The ability to perceive is important in this industry. Often times a blockchain will discuss what it hopes to achieve, rather than, what it can deliver now.

Investment Attitudes in a Volatile Market

Saleh Stevens says that new crypto investors need to watch out for getting too personally attached to their investments. The main reason for this is the volatility of the cryptocurrency market. For Bitcoin investors, volatility is lessened but remains high compared to traditional investments, at least in the short term. Bitcoin still comprises nearly half of the crypto market. This is an advantage over initial coin offerings (ICO) new to the industry. As the first of its kind, it is seen as a conservative investment compared to other coins.

Overall, attitudes toward crypto investing means taming emotions. This is why the idiom HODL, “hold on for dear life” became so popular in the crypto space. It is important to HODL amidst FUD, “fear, uncertainty, and doubt”. When analyzing a new ICO, it is prudent to not fall into the trap of FOMO, “fear of missing out”. These idioms demonstrate the business culture needed to survive until the price of Bitcoin stabilizes.

Recognizing the Change in Global Culture

Saleh Stevens discusses the impact Bitcoin is having on global payment systems. A business that uses a stateless digital currency is quite different from its mass adoption. The current global payment network was a long and enduring process. Yes, credit cards have forced change that benefits the shift toward cryptographic transactions, but viability is still lacking. Ironically, the unique crypto platforms, promoted as trustless, might be the biggest obstacle.

Decentralized data and cryptocurrencies are not synonymous terms. Blockchains are not isolated to the financial sector. Medical organizations and governments look to improve the way they use their data. Blockchain technology, not necessarily cryptocurrencies, promises innovative solutions. Many large organizations look to weed out the decentralized aspect so as to reap similar rewards to current projects like Bitcoin.

Embrace the Power of Disruptive Elements

Cryptocurrencies are becoming a lifestyle that investors, like Saleh Stevens, have come to enjoy. It is driving a digital revolution unlike anything is seen before in the business world. Embracing its power will be important as it disrupts key elements of established business practices. Sitting on the sidelines could be the same as stubbornly adhering to outdated practices. That is if ongoing partnerships fail to adopt blockchain technology. On the other hand, early adoption could yield compounded profits during the transition to the blockchain.

Transparency is one aspect that has flourished and fostered innovation. It has earned trust among investors. This trust is different from ICOs that ran away with investors’ money prior to delivering a blockchain. Transparency in a blockchain allows investors, as well as, users to easily see what is happening on a blockchain.

There is another important point here. Users of blockchains are often investors and not just taking part of in transactions. Sometimes investment is necessitated as in a blockchain that requires holding a certain amount in escrow to fuel transactions. Businesses preparing to establish operations in bitcoins would be wise to grasp that they will not be buying a traditional service to what has become customary in cloud computing. Developing an investor mindset will be all but necessary.

The future of cryptocurrencies and distributed databases is not easy to predict. Preparing for an industry where all that is certain is innovation means embracing the technology. While it is not necessary to join the development teams, it is important to grasp how blockchains differ. For business, this pertains to the most useful applications and exploring common use cases. It might be as simple as encouraging customers to embrace the power distributed to them by hosting their own node. This would be especially impressive in the instance that a company has its own blockchain or sidechain. Ultimately, a business must be both open-minded and critical to prosper.


Lawyers of Distinction

Ways to Get the Most Out Of Your Law Firms Direct Mail Campaign

Lawyers of Distinction
The growth of online advertisements and other digital technologies has greatly curtailed the use of direct mail campaigns, even though the method remains highly effective in reaching new customers and prospects. According to Verified Incorporated, direct mail campaigns are cost effective, easy to create and guarantees maximize gains. The cost-effectiveness of direct mail is denoted by how easy it is to create and run a mail campaign. Businesses can easily take advantage of mass mail rate discounts to save money without eroding the bottom line. It is also easy to create and execute a direct mail strategy because of the availability of advanced desktop publishing tools. There are several web based direct mail programs designed to make it easy for users to design or import mailing list and have the hard copies of the campaigns sent to prospects.

Direct mail is also highly targeted, personalized, versatile and measurable. Direct mails are more personalized and targeted because they can be tailored to speak to particular audiences, from new prospects to return customers. The personal approach means you can target the audience with campaigns customized with the targets name and address. On the other hand, the availability of wide-ranging mailing formats, including catalogs, magazines, brochures and postcards makes direct mail campaigns highly versatile for varied situations. In spite of competition, direct mail campaigns remain a multi billion industry. Law firms can also use the strategy, beginning with a homegrown mailing list. If the law firm is just starting out, the mailing list can be rented or bought from a third-party vendor. When using the direct mail, remember to be sensitive to the state laws and your prospects.

According to Jurisdigital, lawyers who work in states where a 30 day waiting period is observed before contacting accident victims can use direct mail effectively through direct solicitation to the accident victims and those with hospital liens. The other strategy is to directly contact past clients. The process of gathering information for direct solicitation of accident victims begins by reviewing publicly available accident logs or highway patrol information published online. This information can also be sought from third party companies and local newspaper reports. Once the report is found, you need to catalog the name of accident victim, city and state of the accident and contact information if available. Using the data, you can then mail the information related to the accident. If you want to get a positive responses this information should be sent immediately.

Law firms that used this strategy with utmost success often include a pen and along with a handwritten, brief note from the attorney. Cases that involve wrongful deaths and minors are much trickier to deal with using direct mail; for this reason, more research is necessary. When soliciting to those with hospital liens, you can start by establishing a partnership with the local hospitals. The relationship should be founded on the idea that you are helping the hospital collect more money. When the hospital sends or releases the lien letters to the patients, you can take this opportunity to have your law firm, send a direct mail packet with information detailing how you can help. Lastly, contacting current clients through mail is a crucial strategy of growing case loads and referrals as well as strengthening the relationship with your partners. With proper timing, you can effectively send each of your clients a letter or postcard.

Stand out to be counted
A growing number of lawyers are joining Lawyers of Distinction to be counted. The private lawyer vanity and marketing entity has membership in all the 50 states and recognizes over 20 areas of practice, including personal injury, family law and criminal defense. State membership to the elite group is restricted to only 10%. Members who join enjoy several benefits, including having their names published year around in leading online publications and press releases. The other benefits include annual member discount program and the right to use the company’s licensed logo and other promotional materials. As part of its long-term growth strategy, Lawyers of Distinction established a new listing feature in 2018.

The feature allows potential clients to make direct searches for quality representation from among the lawyers listed on the company’s database. At the moment, some 5,000 searches are conducted daily from the directory. This latest addition is important because the company isn’t a lawyer referral service, nor does it allow lawyers to pay premium for greater banner ads, placements and other public pronouncements. According to Law Practice Today, there are close to 1.4 million lawyers practicing in the country and 35,000 new ones entering the workforce every year. The limelight shone to lawyers plus the benefits offered by Lawyers of Distinction have come at a good time owing to the high number of lawyers presently working in the US.


Avery Arjang

How Short Form Blogging is Bringing Businesses More Customers

Avery Arjang

Blogging is an essential part of any marketing plan because it helps attract and engage customers. Recently though, the trend on many blogs is to use longer posts. This extends to social media platforms like Facebook and Instagram too. Short form blog posts still have their place. This article goes over all of the reasons why short-form blogs are a great way to increase business.

Defining Short-Form Blogging

Blog post length is looked at by its word count. For the purposes of business and marketing, long-form blog posts are over 1,000. The typical range is anywhere from 1,500 to 2,000 words. This includes blog posts but also white papers, ebooks, guides, and other types of content like videos or webinars. Short-form is a blog post, social media post or list article under 1000 words like those found on WordPress sites. Content here is around 280 words or so on average. But generally, short-form blogging averages around 400-600 words and does not require a lot of critical thinking to understand the material.

When to Use Short Form Content

Short form blogging is ideal when the post does not involve a lot of explanation or context. If you’re blogging about something that people use, do, or encounter on a daily basis, it’s a much better tactic to write a shorter post. The post still excites the customer and lets them get to the product or service at hand without reading long posts. You might also find that these types of posts generate more comments or questions.

Understanding the makeup of your customer base is one way to decide if short form content. If it’s made up of those who are already somewhat familiar with the product or service at hand, it makes sense to have a shorter and tighter post that helps sell your product or service specifically without needing to include background information.

Short form blogging and content creation is also a very good way of crafting a strong message to deliver to the intended audience. It’s more concise with attention to every word. Not to mention, short-form is also easier to read and access on a mobile device, expanding the number of people who might read it.

Tips for Short Form Blog Posts

Just as the strength of short-form blogging is its short length, it’s also a downside. Because short-form blogging is limited to around 400 to 600 words, give or take, every aspect of the post matters. People are also inundated with short-form blog content all the time so it’s vital that the message your business presents stands out from all the rest. Make sure that the short form posts are engaging, thoughtful, and fun. They’re meant to form a connection with your audience.

The important thing to remember is that every post should have meaning and a connection with your business to encourage the reader to connect with the business in return. So what does this translate to for a business owner?

When composing a short post, think about something only you could write about. For best results, keep your target at around 300 words or more so that the search engines will find it. The approach you take is totally up to you. Humorous posts, observations, and answering questions are just some posting ideas. Keep your post simple with easy-to-read formatting and don’t forget to use images. Images are what usually catch a person’s eye first so make sure to use one that’s appropriate for the topic at hand.

Posting consistently is also extremely important when doing short form content. Doing so daily is recommended for maximum reach. If daily isn’t realistic for you, make a schedule for days where you will post and stick with it. If you have a dedicated time set aside for blogging, think about using a part of that time to write several blog posts in a row. Many blogging platforms and social media apps have a scheduling feature so you can set when posts go out.

A Word About Long Form Content

Long-form content has its place and serves to educate or inform people. Short form posts work well for many business types. But don’t forget to include a long form post every once in a while. The top 10 percent of the most shared posts are long form and they actually stick around longer in search engines than shorter posts do. Both posting types need to be of good quality though.

Short form blog posts like those from photographer and blogger Avery Arjang are a great example of how this posting format helps drive business. Avery Arjang writes thoughtful posts that engage her customers.