Lawyers of Distinction

Ways to Get the Most Out Of Your Law Firms Direct Mail Campaign

Lawyers of Distinction
The growth of online advertisements and other digital technologies has greatly curtailed the use of direct mail campaigns, even though the method remains highly effective in reaching new customers and prospects. According to Verified Incorporated, direct mail campaigns are cost effective, easy to create and guarantees maximize gains. The cost-effectiveness of direct mail is denoted by how easy it is to create and run a mail campaign. Businesses can easily take advantage of mass mail rate discounts to save money without eroding the bottom line. It is also easy to create and execute a direct mail strategy because of the availability of advanced desktop publishing tools. There are several web based direct mail programs designed to make it easy for users to design or import mailing list and have the hard copies of the campaigns sent to prospects.

Direct mail is also highly targeted, personalized, versatile and measurable. Direct mails are more personalized and targeted because they can be tailored to speak to particular audiences, from new prospects to return customers. The personal approach means you can target the audience with campaigns customized with the targets name and address. On the other hand, the availability of wide-ranging mailing formats, including catalogs, magazines, brochures and postcards makes direct mail campaigns highly versatile for varied situations. In spite of competition, direct mail campaigns remain a multi billion industry. Law firms can also use the strategy, beginning with a homegrown mailing list. If the law firm is just starting out, the mailing list can be rented or bought from a third-party vendor. When using the direct mail, remember to be sensitive to the state laws and your prospects.

According to Jurisdigital, lawyers who work in states where a 30 day waiting period is observed before contacting accident victims can use direct mail effectively through direct solicitation to the accident victims and those with hospital liens. The other strategy is to directly contact past clients. The process of gathering information for direct solicitation of accident victims begins by reviewing publicly available accident logs or highway patrol information published online. This information can also be sought from third party companies and local newspaper reports. Once the report is found, you need to catalog the name of accident victim, city and state of the accident and contact information if available. Using the data, you can then mail the information related to the accident. If you want to get a positive responses this information should be sent immediately.

Law firms that used this strategy with utmost success often include a pen and along with a handwritten, brief note from the attorney. Cases that involve wrongful deaths and minors are much trickier to deal with using direct mail; for this reason, more research is necessary. When soliciting to those with hospital liens, you can start by establishing a partnership with the local hospitals. The relationship should be founded on the idea that you are helping the hospital collect more money. When the hospital sends or releases the lien letters to the patients, you can take this opportunity to have your law firm, send a direct mail packet with information detailing how you can help. Lastly, contacting current clients through mail is a crucial strategy of growing case loads and referrals as well as strengthening the relationship with your partners. With proper timing, you can effectively send each of your clients a letter or postcard.

Stand out to be counted
A growing number of lawyers are joining Lawyers of Distinction to be counted. The private lawyer vanity and marketing entity has membership in all the 50 states and recognizes over 20 areas of practice, including personal injury, family law and criminal defense. State membership to the elite group is restricted to only 10%. Members who join enjoy several benefits, including having their names published year around in leading online publications and press releases. The other benefits include annual member discount program and the right to use the company’s licensed logo and other promotional materials. As part of its long-term growth strategy, Lawyers of Distinction established a new listing feature in 2018.

The feature allows potential clients to make direct searches for quality representation from among the lawyers listed on the company’s database. At the moment, some 5,000 searches are conducted daily from the directory. This latest addition is important because the company isn’t a lawyer referral service, nor does it allow lawyers to pay premium for greater banner ads, placements and other public pronouncements. According to Law Practice Today, there are close to 1.4 million lawyers practicing in the country and 35,000 new ones entering the workforce every year. The limelight shone to lawyers plus the benefits offered by Lawyers of Distinction have come at a good time owing to the high number of lawyers presently working in the US.


Avery Arjang

How Short Form Blogging is Bringing Businesses More Customers

Avery Arjang

Blogging is an essential part of any marketing plan because it helps attract and engage customers. Recently though, the trend on many blogs is to use longer posts. This extends to social media platforms like Facebook and Instagram too. Short form blog posts still have their place. This article goes over all of the reasons why short-form blogs are a great way to increase business.

Defining Short-Form Blogging

Blog post length is looked at by its word count. For the purposes of business and marketing, long-form blog posts are over 1,000. The typical range is anywhere from 1,500 to 2,000 words. This includes blog posts but also white papers, ebooks, guides, and other types of content like videos or webinars. Short-form is a blog post, social media post or list article under 1000 words like those found on WordPress sites. Content here is around 280 words or so on average. But generally, short-form blogging averages around 400-600 words and does not require a lot of critical thinking to understand the material.

When to Use Short Form Content

Short form blogging is ideal when the post does not involve a lot of explanation or context. If you’re blogging about something that people use, do, or encounter on a daily basis, it’s a much better tactic to write a shorter post. The post still excites the customer and lets them get to the product or service at hand without reading long posts. You might also find that these types of posts generate more comments or questions.

Understanding the makeup of your customer base is one way to decide if short form content. If it’s made up of those who are already somewhat familiar with the product or service at hand, it makes sense to have a shorter and tighter post that helps sell your product or service specifically without needing to include background information.

Short form blogging and content creation is also a very good way of crafting a strong message to deliver to the intended audience. It’s more concise with attention to every word. Not to mention, short-form is also easier to read and access on a mobile device, expanding the number of people who might read it.

Tips for Short Form Blog Posts

Just as the strength of short-form blogging is its short length, it’s also a downside. Because short-form blogging is limited to around 400 to 600 words, give or take, every aspect of the post matters. People are also inundated with short-form blog content all the time so it’s vital that the message your business presents stands out from all the rest. Make sure that the short form posts are engaging, thoughtful, and fun. They’re meant to form a connection with your audience.

The important thing to remember is that every post should have meaning and a connection with your business to encourage the reader to connect with the business in return. So what does this translate to for a business owner?

When composing a short post, think about something only you could write about. For best results, keep your target at around 300 words or more so that the search engines will find it. The approach you take is totally up to you. Humorous posts, observations, and answering questions are just some posting ideas. Keep your post simple with easy-to-read formatting and don’t forget to use images. Images are what usually catch a person’s eye first so make sure to use one that’s appropriate for the topic at hand.

Posting consistently is also extremely important when doing short form content. Doing so daily is recommended for maximum reach. If daily isn’t realistic for you, make a schedule for days where you will post and stick with it. If you have a dedicated time set aside for blogging, think about using a part of that time to write several blog posts in a row. Many blogging platforms and social media apps have a scheduling feature so you can set when posts go out.

A Word About Long Form Content

Long-form content has its place and serves to educate or inform people. Short form posts work well for many business types. But don’t forget to include a long form post every once in a while. The top 10 percent of the most shared posts are long form and they actually stick around longer in search engines than shorter posts do. Both posting types need to be of good quality though.

Short form blog posts like those from photographer and blogger Avery Arjang are a great example of how this posting format helps drive business. Avery Arjang writes thoughtful posts that engage her customers.