Vlad Rigenco Launching a Startup Company

Vlad Rigenco Shares Insights on How to Launch A Startup Company

Many professionals desire to be out of the rat race. You can tell that this is an ongoing trend because a lot of companies now offer flexible jobs and an achievable work-life balance. However, there are people who simply won’t be satisfied with a flexible job–they are called to be visionaries, innovators, and entrepreneurs.

Perhaps that person is you. You may be stuck at your office desk thinking about how you can launch your own startup company, but you don’t know the first steps to move forward. Vlad Rigenco, a financial expert and entrepreneur based in Toronto, Ontario, knows what it’s like to be in your shoes.

Vlad Rigenco started his career journey early but quickly switched gears and began creating his own mobile application. In this post, he shares his insights that he picked up along his journey in building a startup.

Have a business plan in mind.

Having a world-changing idea is one thing but having a solid business plan is another thing entirely. You may have the brightest invention that could change the world, but without a business plan in mind, you may end up being the 1 in 2 small businesses that fail within the first 2 years.

Having a business plan in mind means learning about your target audience, creating your mission and vision, and preparing where you will get your capital for operations.

When Vlad Rigenco started out with his mobile application startup, he pinpointed a market he could serve, but he knew this wasn’t enough. He sought the help of a friend who is a Computer Science graduate to help him formulate his plans for building the app.

Being a financial expert himself, Mr. Rigenco also created a full business plan for his startup. He advises beginner entrepreneurs to create an outline of what they’re going to do to start a business and how they are going to do it. The timeline of this business plan should be within 3-5 years.

Find the right funding for your startup.

Some startups require a lot of capital and others not so much. Whichever category your business falls into, it is best to look for the best possible sources of funding.

If you have a highly innovative idea, you can look into pitching your startup to a venture capital company. They specialize in funding innovations in the area of STEM (Science, Technology, Engineering, and Mathematics). Other common sources of funding include personal savings, credit cards, friends and family, angel investors and banks.

Sometimes, you have to combine these options to secure the right amount of capital. You also have to keep in mind that some investors will want a stake in your business. Consider how you will be able to create a profit while still paying dividends to your investors.

Surround yourself with a great team.

In some instances, your startup company may be best shared with a business partner or a small team. Having the right team allows you to have extra hands to work on certain areas of expertise that you may not be aware of.

Mr. Rigenco started his mobile applications company backed with financial expertise. However, he built a small team to help in the technical and marketing aspect of his digital product. He has leveraged the power of combined skills to create results for his business.

If you have areas in your business that you are not confident in handling, you may want to consider building your own core team. Having the right people to back you up will provide you with the manpower and resources you need to successfully launch your startup.

Consider having an online presence.

Another important aspect of your business is its digital presence. Nowadays, more corporations and small businesses alike turn to the power of the internet and digital media to reach a wider audience.

Since more people are going online to look up information, choose a service, or purchase a product, it is imperative that your startup company should have its own website. Additionally, it could be very beneficial to also have an online marketing strategy in place.

Vlad Rigenco is well-versed in creating an online presence for his startup company. Since he started out with real estate, he has been closing sales for leads that he was able to get online. Since most people look for properties on websites such as Zillow or Realtor, he used his knowledge of building an online presence and applied this to his mobile app company.

According to Mr. Rigenco, these strategies are what helped him launch his startup successfully while keeping it on the right track. The main takeaway from the insights he shared is to enter your entrepreneurship journey with a plan in mind and execute it with confidence.


nando caporicci online store

Nando Caporicci Explores the E-Commerce Trends for 2019

Clearly, most every company needs an online presence in 2019. Many well-known companies from the retail world have had to add an e-commerce presence, some successfully and others not. As we see more and more retailers in the U.S. fail and close stores, e-commerce is booming and growing. With these changes, there are trends that e-commerce retailers will likely need to adopt in order to stay relevant in their online efforts. In 2019, we are seeing some large changes that began a few years ago being rolled out on a larger scale.

In order to understand the new trends in e-commerce for 2019, we spoke to Nando Caporicci, Caporicci is an entrepreneur who lives in Les Cedres, Quebec and is the CEO of Olitris Technologies, a company that creates Bitcoin mining hardware. Caporicci has experience running affiliate marketing programs for Roadmall.com. He also received his Bachelor of Arts in political science at Concordia University in Quebec, Canada and his MBA with a major in marketing from the City University of Seattle.

Personalized Shopping Experience –

According to Caporicci, there is a big move by many retailers to make e-commerce more interactive and to also better target fulfilling customer needs and desires. Toward this end, the e-commerce experience that is now being rolled out on many websites is more personalized. Ecommerce-Platforms.com states that online marketers learned that customers were six times more likely to make a purchase when they received a personalized email message. Also, they state that personalization translates into 48 percent more spending.

Furthermore, there is an effort to gather more data from each individual shopper, such as their purchase history, which pages they tend to visit and their search queries. This information is then weaved into listings of recommended products, more personalized marketing pitches and advertisements that reflect the customer’s prior searches. This is all accomplished through software designed to ease the personalization of website information.

Also, in the realm of personalization, Forbes spoke about the fashion-industry retailers who are beginning to go beyond the small, medium and large sizing to more customized clothing with exacting measurements based upon the customer’s body. One company who has tried customized sizing found a real cost savings in a lower returns rate.

Chatbots –

ReadWrite.com stated that chatbots will be increasingly helping e-commerce retailers answer common questions by customers, checking into available inventory and funneling customers to what they are looking for on a site.

Business News Daily is reporting that it is estimated 50 percent of mobile searches on e-commerce sites will be voice searches by 2020 and emphasizes using long-tail keywords, everyday syntax and small bites of information.

Easy Mobile Use Access –

According to Business.com, a continuing trend that all e-commerce marketers must adhere to is to have a mobile-friendly means of viewing their products or services. ReadWrite.com spoke of the use of Accelerated Mobile Page (AMP) software that allows mobile users to have e-commerce website pages load much more rapidly. Such accelerated web pages boost sales. AMP-driven sites have a lightning bolt symbol just before the URL to let the user know that the pages will load much more rapidly.

Business News Daily also suggests that e-commerce marketers accept some form of digital wallet payment, whether it be Apple Pay, Amazon Pay or PayPal. Those help improve your sales rate.

Interactive Product Views –

One of the big problems with shopping online is that you just can’t see every side of an item or view how the clothing would look on someone’s body. That problem is being overcome as well. E-commerce providers are using 3D images and augmented reality to help customers make a more informed buying decision. For example, augmented reality allows you to take a picture of your living room to see what a certain type of flooring, a new color of paint on your walls or a different piece of furniture will look like in your home.

Business News Daily suggests videos that link to the product page in order to assist customers see the product in action.

Chinese E-Commerce –

Today, we don’t just see Western e-commerce retailers online competing for our dollars. We also have Chinese e-commerce sites, such as Alibaba, rising up and competing with their Western counterparts. Retailers like Alibaba are also solving the issue of waiting for three weeks for an item purchased to arrive from China by having shipping facilities here in the U.S., just like Amazon.

B2B E-Commerce Increase –

Forbes is reporting that business-to-business e-commerce will increase to $6.6 trillion dollars by 2020. According to Forbes, this sector has grown more slowly in prior years because of the more complex nature of how transactions are completed.

According to Nando Caporicci, e-commerce trends that have slowly been evolving, such as personalized shopping experiences, chatbots, easier mobile access, more digital payment options, better interactive views of products, more competition from China and a steady rise in B2B e-commerce will be rolled out more rapidly in 2019 and into 2020. Most all of these new trends will represent big wins for consumers and aid conversion rates.