No matter what kind of business you’re running, if you aren’t using digital marketing online to promote it, then you’re missing out on a lot of extra money you could be making. This even goes for “brick and mortar” style businesses like allergy practices. The good news is that a little knowledge goes a long way when it comes to digital marketing, making it easy to get a good start and begin making a difference for your business. Let’s take a look at some of the ways you can use digital marketing to get more patients for your practice and grow your business.
Search engine optimization is an excellent strategy for any business that wants to get new customers online. By targeting keywords that people are already searching for, you guarantee that you get traffic to your website that’s actually interested in what you have to offer. There is even local SEO, which targets potential customers in your area. For example, Premier Allergy uses Google My Maps to let Google know where they are located so that they come up in the search results for the appropriate town. By doing this, Premier Allergy is able to get a boost in the search engine rankings.
2. Paid Advertising
Running ads online is a lot easier than you might think. Firstly there are many ad networks to choose from, such as FaceBook, and Google Adwords. While ads are more expensive than SEO, they can also be more reliable as well, allowing you greater control over how much money you put in, and what your total ROI ends up being. The thing about running ads though is that they require testing. Constant split testing of ads will yield the greatest result, and many tests may need to be done before the campaign becomes profitable. But once it does, it is a reliable source of revenue.
Social media isn’t about selling, it’s about branding. This is a hard lesson for many businesses to learn as they try to use Twitter, Instagram, and other social media networks to sell on, and fail miserably. Social media is all about interacting with your base, offering helpful advice, entertainment, or answering questions they may have. If done right, this powerful branding tool will bring new customers to you, and convert existing customers into fans that will spread the word about your allergy practice on their own.
Digital Marketing is Powerful, and Profitable
Following these tips and using digital marketing to promote your allergy practice is more than just a great way to bring in more customers, it also opens the door for marketing to them on the back end as well. Once you have their contact info, you can market to existing customers through email, text, and other methods. You can increase profits by sending notifications to patients about upcoming appointments so they don’t no-show and have to reschedule, and you can pitch helpful products to them that they may be interested in. When it comes to digital marketing, the only limit is your imagination.