How to Get More Patients For Your Allergy Practice with Digital Marketing

No matter what kind of business you’re running, if you aren’t using digital marketing online to promote it, then you’re missing out on a lot of extra money you could be making. This even goes for “brick and mortar” style businesses like allergy practices. The good news is that a little knowledge goes a long way when it comes to digital marketing, making it easy to get a good start and begin making a difference for your business. Let’s take a look at some of the ways you can use digital marketing to get more patients for your practice and grow your business.

1. SEO

Search engine optimization is an excellent strategy for any business that wants to get new customers online. By targeting keywords that people are already searching for, you guarantee that you get traffic to your website that’s actually interested in what you have to offer. There is even local SEO, which targets potential customers in your area. For example, Premier Allergy uses Google My Maps to let Google know where they are located so that they come up in the search results for the appropriate town. By doing this, Premier Allergy is able to get a boost in the search engine rankings.

2. Paid Advertising

Running ads online is a lot easier than you might think. Firstly there are many ad networks to choose from, such as FaceBook, and Google Adwords. While ads are more expensive than SEO, they can also be more reliable as well, allowing you greater control over how much money you put in, and what your total ROI ends up being. The thing about running ads though is that they require testing. Constant split testing of ads will yield the greatest result, and many tests may need to be done before the campaign becomes profitable. But once it does, it is a reliable source of revenue.

3.Social Media

Social media isn’t about selling, it’s about branding. This is a hard lesson for many businesses to learn as they try to use Twitter, Instagram, and other social media networks to sell on, and fail miserably. Social media is all about interacting with your base, offering helpful advice, entertainment, or answering questions they may have. If done right, this powerful branding tool will bring new customers to you, and convert existing customers into fans that will spread the word about your allergy practice on their own.

Digital Marketing is Powerful, and Profitable

Following these tips and using digital marketing to promote your allergy practice is more than just a great way to bring in more customers, it also opens the door for marketing to them on the back end as well. Once you have their contact info, you can market to existing customers through email, text, and other methods. You can increase profits by sending notifications to patients about upcoming appointments so they don’t no-show and have to reschedule, and you can pitch helpful products to them that they may be interested in. When it comes to digital marketing, the only limit is your imagination.


Business Lessons That Can Be Learned From Donald Trump

Donald Trump, who has a history of puffery dating back decades as a mogul of what turned out to become bankrupt casino’s and also many failed real estate deals, is a supposed billionaire, although both Forbes and Vanity Fair have seriously questioned how much money Trump really has, and wonder if, in part, that’s why he refuses to release his taxes.

But according to Jake Novak, a former CNBC producer, and political analyst, the one thing Trump has going for him, Why Trump’s poll numbers are defying the impeachment Mess is Trump’s deep distrust of government and the status quo.

As a consequence, Trump will gut environmental policies and encourage coal, one of the dirtiest energy sources, because the effects are immediate, not 10, 20, or 30 years ago.

So, whether you like or hate his immigration policies, his proposals to build an unclimbable wall between Mexico and the US or the trade wars with China, Trump’s instincts, where are to act now, rather than layout better though plans to be implemented in three years, is the hallmark of his popularity. People don’t want to wait for change.

David Urban, a commentator for CNN, echoed that sentiment in an article for Trib Live, at Trump’s PA popularity, is no accident argues the profound effect Trump’s policies have had on the Pennslyvania economy, outweigh all the negatives. And David Urban has a genuine point.

Authenticity and thick skin

Writing in Forbes about Trump’s Strengths and Weaknesses, writer Sally Percy notes that in a world where most people are inauthentic, there is rarely any guessing with Trump about what he thinks. Polarizing as that may be, many people find that to be Trump’s greatest strength.

Putting the nation first

Trump full believes that America should stand head and shoulders above every other country in everything from trade to the military. This vision has ruffled many people, not only in this country but world leaders throughout the world who believe in a more collaborative approach.

Does this mean Trump is right all the time? No, and it’s doubtful whether Trump believes it either. But Trump has a “Shoot for the Stars” and you just might “hit the moon approach to leadership. Not only do enough people share that vision, but this same approach has often worked for other business magnates in other fields.

Be the center of attention

Trump has also learned from many successful business leaders such as the late Steve Jobs, that taking credit for everything does pay off. Though others may collaborate, he realizes in the age of 30-second news stories, the desired output is to quickly lay out the winners and the losers in any issue. Trump wants above all to be seen as a winner.

Trump believes in himself so others will too

Trump is continually harping on how strong and intelligent he is, and people, way back as far as Hitler, Mussolini, and Stalin have been drawn to such power. Whether it makes sense or not, Trump honestly believes if he is strong enough, nothing he does, or says will matter. We’ll see in the future how valid that philosophy continues to be


How to Find a Reliable Tech Support Company For Your Business Computers

Business computers are so essential to modern business that there is hardly a company or organization that does not have dedicated IT staff to swap out computers, add hacker add virus protection, ensure you have all the necessary bandwidth you need, monitor the health of computer servers to be sure they don’t go down, and many other procedures.

The problem is the vast majority of IT geeks, live and speak in such technical terms, that they aren’t really much help in walking workers through solving their software problems, and software manufacturers are pretty much in the same boat. Their head is so much in the clouds, that they simply can’t even utter the words, “turn off your computer.” Rather they might say, “we need to do a complete hardware reboot in order to see if the software’s internal structure will correct the problem.”

Tech support is vital to customer satisfaction

As reported by a blog for Super Office CMO Council Report the Chief Marketing Council, a group of over 15,000 executives, technical support and assistance, far exceeded any other category in how companies can improve the customer product experience.

Extreme reliance on tech support outside their company

At the same time, Insight.com reported that while small businesses are increasing spending on both business hardware and software at a rapid pace, 27 percent of small businesses do not have any IT support structure in place.

This means, in essence, they rely on software manufacturers to resolve their problems.

Third-party tech support to the rescue

The above situations are why many software manufacturers increasingly rely on third party tech support specialists like Tech Live Connect for their tech support.

Headquartered in Singapore, they offer levels 1, 2, and 3 software support to hundreds of companies, and have trained engineers and certified tech specialists, who speak English, French, German and Japanese.

Best of all, Tech live support, has strict standards for its employees and does not tolerate anything unethical or shoddy from its support agents and engineers.

Live experts answer the phone, and in case of a major glitch or problem, dedicated ques can be set up so that phone calls from customers experiencing the current glitch can be separated from customers experiencing other problems.

Tech Live Connect agents follow strict process procedures, and all live agents receive detailed training on the software they are supporting.

In particular, support agents are trained to assess the level of technical expertise by callers, and neither speak in too technical terms, for those who have a low level of knowledge and need a great deal of hand-holding, while not speaking in too simplified language to those who are more technologically sophisticated.

Tech Live Connect agents also are trained to determine how deep the problem with the software is and to bump it up to level 2, or even level 3 if the problem is very serious.

In this way, both end-users, as well as manufacturers, get the best technical support level experience possible, and in the case of manufacturers, key personal can concentrate on vital jobs within the company while not worrying about technical support.


Why Becoming a Consultant Is a Smart Move For Experienced Business Owners

How long have you been in business? There is a way to monetize your experience despite the model or niche. The better you get at it, the more opportunities you will create.

Consulting can turn into a source of income and requires no money to start. It can get you paid quickly and is easy to scale once you understand how it works.

The Brief Evolution Of Consulting

Consulting services have existed for more than a century. A few decades ago, information was not so abundant. Digital marketing was just starting.

It was uncommon to have a mentor to help you to achieve your goals. In most cases, consulting was about knowledge and strategy.

The current business model is more dynamic because of technology. Information is everywhere. It is far more valuable to have someone teaching you how to use it and why.

The consultant Pedram Zohrevand claims that consulting has evolved to leadership. Consultants who succeeded in their careers are also proof that their teachings work.

Although this service is more useful in technical fields, there is no exception when it comes to the model itself. Consulting is about trusting the expert advice to reach a goal.

Why is it smart to become a consultant?

The benefit of this model is that you can scale your business based on your skill. Typically, it requires no investment other than experience.

The advantages of consulting are worth considering. Because it depends on skills and experience, the economy cannot affect it.

The difference between money and skills is that the latter cannot be spent. It works the opposite. The more you use your skills and knowledge, the better they get.

Another opportunity is automation. Unlike traditional consulting, the Internet offers many ways to help others without spending time. Of course, that is the definition of passive income.

The moment he understood the value of consulting, Pedram Zohrevand focused his business approach on it. Clients get one-on-one support, and the brands improve their trust.

Consulting can become highly profitable when oriented to high-income skills. There is nothing better than getting paid to help someone to make more money.

Copy-writing, advertising, sales, and public speaking are some of the most valued skills in the market. If you are an experienced business owner, it’s a smart move to do consulting.

Smart ways to start a consulting business

The business model will change based on your interests. Are you looking to increase your income? How about having more free time?

Most people are unaware of the leverage opportunities for consulting. Depending on the target, there are two types you can use.

One-on-one consulting is, certainly, the most performing model. Although you spend time using your skills, the client receives the most customized service possible.

The problem of this personal approach is scale. Your time limits your number of clients, and so your income. There are two ways to get more clients, which is reducing service quality or doing public consulting.

The latter is a generic approach to a community where you solve their problems. It could be an online group or a subscriber list.

What if you could use both? The public model is perfect for marketing while the personal one could work as the offer.

As long as you have trust with your audience, you will be an excellent consultant.


Hallie Gay Walden Bagley Was Interviewed On Rookstool Interviews

Hallie Gay Walden Bagley

Hallie Gay Walden Bagley was recently featured on Rookstool Interviews where she discussed how her past jobs prepared her for her current career.

My favorite story about the Paris Review preparing me has to do with my boss, George Plimpton, Editor in Chief. George was a former Harvard English major and editor of the Harvard Lampoon and to my mind, he was a genius editor. I would try to edit short stories before giving them to him, and he would red pencil the very same short story and I would see how much of a structural editing genius he was: he would take three paragraphs from page 5 move it to page 1 then take two sentences from page 2 and pile them into the middle. He knew how to change the structure of a piece. Then I had to transfer his edits into the final magazine so I like to say that I had a double PhD in editing because not only did I try to edit first, but then I got to study the talented edits of a true master because of the transcription of his work into the literal magazine. Now when I approach a piece of writing, I like to think of writing as sculpture and try to put a scaffold up against it that will enable strong pure edits.

Hallie Gay Walden Bagley, Rookstool Interviews

You can read the full interview by visiting: https://www.rookstoolinterviews.com/hallie-gay-walden-bagley/


The Importance of Health and Safety in the Workplace

A business can only be as productive as the production of employees allow. Workplace safety is extremely important for every employee, and health is one of the main factors that help organizations promote wellness for all who occupy the work space.

For everyone who enters work, they should leave in the same healthy manner in which they came. Health and safety procedures are important for the wellness of employers and employees alike, and its importance cannot be understated. Here are some reasons as to why health and safety in the workplace are incredibly important.

Creates Environmental Awareness

To many employees, where they work is simply a building in which they occupy. However, this can predispose to a nonchalant attitude towards potential hazards that exist in the environment around them.

If employees are adequately trained and educated on how to remain safe in their work space, that will exponentially reduce the risk of workplace injuries and take precautionary steps if necessary.

Reduces Stress

Certain employees may have a difficult time being productive because of the stress that they may go through while working. Whether it is working long hours, conflicts with co-workers or the general stress of meeting the demands of the business, stress will create a nuisance in both business and personal lives.

In order to reduce stress, a healthy environment should be promoted. Usually this entails taking care of oneself outside of the workplace. Whether this is meditation, getting consistent sleep or exercise, there are plenty of stress coping mechanisms available that can be used. For more information on the importance of a functional work environment, you can visit Robert Butchike for further details.

Can Be Financially Costly

Many businesses underestimate the financial toll of not focusing on health and safety in the environment enough. The value of the business can be adversely affected if accidents were to happen because not enough attention was paid to a specific issue.

Improper management of safety features and inadequate education towards the employees are some of the indirect causes of accidents. If something were to happen to an expensive piece of equipment, then this can cause thousands of dollars worth of damage.

An even bigger financial catastrophe could take place if a worker were to get injured on the job and sue the organization for negligence. In that situation, not only would money be wasted on having to find adequate legal representation, but if one were to lose, the financial setbacks can be gargantuan.

These situations could be avoided with proper attention and care to health and safety.

Increased Production

At the end of the day, what’s important for a business is to have high productivity. Employees are the backbone of a business, as the future of any organization counts on them to be a top working condition.

If there is an environment of unfit people or hazards all around increases, productivity and profits will decline. This is a dangerous indirect relationship to avoid.

Organizations should be inspired by these scenarios to emphasize a safe environment. Robert Butchike has more resources on these topics that can be helpful to any organization


4 Characteristics of Good Data

One of the most important assets that a business has at its disposal is its data. It is important that the data a business uses is not only high in quality but governed properly. However, it is also important that the data being used contain certain characteristics.

Completeness

Arguably the most important characteristic that data has to have is completeness. This could be considered to be the biggest factor that can affect data quality. Data completeness is a term that refers to potential gaps that data may have from what was expected.

If any pertinent information is left out in data, this could be considered less value and incomplete. In order to ensure that data is always complete, businesses should enforce policies that state data cannot be submitted unless all of the expected information is present. With paper, this can be exponentially difficult because human error can interfere greatly. Therefore, paperless data collection has become more popular, as it features mandatory fields.

Accuracy

Of course, another factor that can affect data quality is the accuracy of the data being used. This refers to whether or not the data being used is correct and is an accurate representation of the information required.

As opposed to completeness, data accuracy can prove to be a more difficult aspect of data to maintain. Usually, data inaccuracies are a product of poor training. In order to minimize human error that is bound to happen, extra measures may be necessary. For example, GPS location and time stamp for recorded events or picture capture are certain interventions that can be implemented. That way, inaccuracies can be spotted and corrected in a timely manner.

Consistency

Next to accuracy and completeness comes the consistency of the data being used. Data consistency refers to whether or not the data being used is in alignment with expected versions of the data that comes in. On the surface, this seems similar to the completeness of the data, but there are also different aspects to be considered. Completeness encompasses whether or not there is pertinent information missing. Consistency is there to ensure similarity in the content.

Many companies today utilize mobile data collection apps, and this can help out immensely. This is because drop down menus are utilized to give the operator a predetermined assortment of options to choose from. This can ensure that data not only remains consistent but allows for complete search results and accurate event recordings.

Timeliness

The timeliness of the data works together with all of the other aspects of good data. This refers to when it can be expected that the data will be received. Oftentimes, businesses will not align reality with expectations. This can directly lead to data being used ineffectively and alter the thought process of making important business decisions driven by data.

A general rule of thumb to ensure consistent timeliness of the data is to use real-time data so that personnel can collect similar data that they would on paper. This can eliminate potential time lags from when the data is completed and when it is received by the branch making the big decisions


3 Tips for Starting a Tech Only Business

Tech only businesses are some of the most popular and prosperous in the world today. These businesses have introduced many of the products and ideas that power the contemporary economy. But this strength does not mean that tech only businesses do not face serious headwinds. The leaders of tech only businesses have to be careful with their financing, training, and marketing plans. It takes years of hard work and careful preparation in order to make a tech only business succeed.

Make financial connections

Tech only businesses should try to foster financial connections as quickly as possible. Cyrus Baseghi notes that technology infrastructure and software can be incredibly expensive to build to scale. Companies need networks, vendors, and detailed plans. Every factor of success for these companies requires money. One of the best ways to rake in large sums of money is by fostering connections with angel investors and leaders at banks. These men and women will help a tech only business pay for office space and new staff. Tech only businesses should foster connections at institutions as well. These institutions can alert them to new financing opportunities and potential investors who may be interested in their company. A massive cash infusion from an investor will often mean the difference between survival and collapse for a young tech only business.

Bring in trained staff

Trained staff is essential for any tech only business. According to Cyrus Baseghi, these companies need to find staff members who can understand and handle complex products and technology. Companies cannot simply post a help wanted ad online and wait for competent talent to come to them. Instead, they need to seek out staff and train that staff for their particular products. Companies need to make sure that their staff can improve software and explain that software to customers and potential investors. In many instances, companies in tech have to pay a premium for their employees. These payments will be more than compensated if staff is able to cultivate a breakthrough that eventually leads to an IPO or major acquisition.

Focus on marketing

Marketing is essential for the future of any tech only business. There are millions of companies available and advertising on the internet at any time. As a tech only business, an entrepreneur will often have to sell online and compete with these companies. They can only go so far with free search-engine optimization techniques and cheap websites. At a certain point, they will have to work with other vendors and pay for massive advertising.

Most companies today work through large social media companies such as Facebook or Twitter for their advertisements. They can target specific groups with ads and use their money efficiently. Companies should also work with other websites that are viewed frequently by their demographic. They need to have a robust social media presence as well. This presence will help them once they have secured customers who may eventually turn out to be repeat customers.

Conclusion

Tech only businesses often suffer many hardships in their first few years. They struggle to differentiate themselves from the competition and fight for years to secure competent staff. But with proper planning and foresight, a competent entrepreneur can turn a dream into a million-dollar tech reality


Derby Advisors Discusses How to Avoid Drowning Your Business in Credit Card Debt

Businesses are often attempting to keep their heads above water financially. They want to make sure they are avoiding massive amounts of debt and staying out of bankruptcy. One of the ways that many companies try to accomplish this is through credit cards. Credit cards can seem like an easy solution for companies trying to meet payroll or pay off their mortgages. But these same companies have to

Make a plan

Credit cards are often seen as a last resort for a business. They are the funding source that a company uses when they cannot pay bills or otherwise meet their obligations. Any business that wants to avoid serious debt from credit cards must not put themselves in a position where they have to turn to them. The best way to do this is to have a simple, detailed budget plan. This budget plan will include significant information such as monthly expenses and the wide range of potential externalities for a business along with their costs.

Use business loans

One helpful way for businesses to avoid considerable credit card debts is for those businesses to focus more on traditional business loans. These loans are structured for businesses and often have lower interest rates and more generous terms than credit cards. In addition, business loans are not viewed as negatively by creditors as credit card debt is. Business loans are often seen as a simple component of doing business and paying off debts. They are safe and often paid back by businesses. Companies need to realize that the appearance of their loan is beneficial to the chances that the loan will harm future efforts to obtain financing from other organizations.

Be prudent with costs

One of the easiest ways for a company to start accumulating credit card debt is to work beyond their means. Many businesses have high hopes for their eventual success. As Derby Advisors notes, they think that their product or service will perfectly fill a market niche and be sold to thousands or even millions of people. This mindset helps people make unrealistic purchasing decisions and financial plans. Instead, prudence should be the top priority when a business is looking to spend money or expand.

Prudence will help a company buy what they need rather than what they think they may want at some point. In addition, prudence will lead a company to have lower credit card debt and more cash on hand to deal with the inevitable emergencies that will rise up in a new business. By keeping expenditures low, companies can simply reduce the need for debt and reduce the possibility that they will have to rack up the levels of debt that can ruin a new business.

Conclusion

Businesses need to work with experienced partners in order to keep themselves out of credit card debt. They need to contact partners such as Derby Advisors in order to formulate and help implement a business plan. Many companies fail within the first five years. Without a competent plan and expert guidance, companies can make sure they are a success story instead of a statistic


Vlad Rigenco Launching a Startup Company

Vlad Rigenco Shares Insights on How to Launch A Startup Company

Many professionals desire to be out of the rat race. You can tell that this is an ongoing trend because a lot of companies now offer flexible jobs and an achievable work-life balance. However, there are people who simply won’t be satisfied with a flexible job–they are called to be visionaries, innovators, and entrepreneurs.

Perhaps that person is you. You may be stuck at your office desk thinking about how you can launch your own startup company, but you don’t know the first steps to move forward. Vlad Rigenco, a financial expert and entrepreneur based in Toronto, Ontario, knows what it’s like to be in your shoes.

Vlad Rigenco started his career journey early but quickly switched gears and began creating his own mobile application. In this post, he shares his insights that he picked up along his journey in building a startup.

Have a business plan in mind.

Having a world-changing idea is one thing but having a solid business plan is another thing entirely. You may have the brightest invention that could change the world, but without a business plan in mind, you may end up being the 1 in 2 small businesses that fail within the first 2 years.

Having a business plan in mind means learning about your target audience, creating your mission and vision, and preparing where you will get your capital for operations.

When Vlad Rigenco started out with his mobile application startup, he pinpointed a market he could serve, but he knew this wasn’t enough. He sought the help of a friend who is a Computer Science graduate to help him formulate his plans for building the app.

Being a financial expert himself, Mr. Rigenco also created a full business plan for his startup. He advises beginner entrepreneurs to create an outline of what they’re going to do to start a business and how they are going to do it. The timeline of this business plan should be within 3-5 years.

Find the right funding for your startup.

Some startups require a lot of capital and others not so much. Whichever category your business falls into, it is best to look for the best possible sources of funding.

If you have a highly innovative idea, you can look into pitching your startup to a venture capital company. They specialize in funding innovations in the area of STEM (Science, Technology, Engineering, and Mathematics). Other common sources of funding include personal savings, credit cards, friends and family, angel investors and banks.

Sometimes, you have to combine these options to secure the right amount of capital. You also have to keep in mind that some investors will want a stake in your business. Consider how you will be able to create a profit while still paying dividends to your investors.

Surround yourself with a great team.

In some instances, your startup company may be best shared with a business partner or a small team. Having the right team allows you to have extra hands to work on certain areas of expertise that you may not be aware of.

Mr. Rigenco started his mobile applications company backed with financial expertise. However, he built a small team to help in the technical and marketing aspect of his digital product. He has leveraged the power of combined skills to create results for his business.

If you have areas in your business that you are not confident in handling, you may want to consider building your own core team. Having the right people to back you up will provide you with the manpower and resources you need to successfully launch your startup.

Consider having an online presence.

Another important aspect of your business is its digital presence. Nowadays, more corporations and small businesses alike turn to the power of the internet and digital media to reach a wider audience.

Since more people are going online to look up information, choose a service, or purchase a product, it is imperative that your startup company should have its own website. Additionally, it could be very beneficial to also have an online marketing strategy in place.

Vlad Rigenco is well-versed in creating an online presence for his startup company. Since he started out with real estate, he has been closing sales for leads that he was able to get online. Since most people look for properties on websites such as Zillow or Realtor, he used his knowledge of building an online presence and applied this to his mobile app company.

According to Mr. Rigenco, these strategies are what helped him launch his startup successfully while keeping it on the right track. The main takeaway from the insights he shared is to enter your entrepreneurship journey with a plan in mind and execute it with confidence.