Robert Tweed

3 Reasons To Help Finance Sustainable Businesses

Sustainable businesses are often viewed as a social good. They are seen as companies that contribute to less pollution and a move away from greenhouse cases. These attributes make them attractive places for consumers to shop and do business. But sustainable businesses should also be seen as attractive business investment venues as well. Sustainable businesses can be more lucrative and have advantages that place them above many of their standard competitors.

Robert Tweed

Favorable tax scenario

Financing sustainable businesses can often put an individual in a favorable tax situation. There are a number of tax breaks and benefits that result from working with sustainable businesses. Companies may receive government grants that they can pass on in one way or another to their investors. Some companies are able to take advantage of tax breaks for using wind and solar energy. These tax situations can lead to lower expenses and a greater return on investment. They can immediately place sustainable businesses over many of their competitors when considering where to invest.

Intense consumer interest

Financing a sustainable business can help an individual tap into a large market of sustainably-minded individuals. This market is lucrative for a number of different reasons. One reason is that this group of people is full of young people who can become consumers for life. These young customers are always the most attractive for marketers and advertisers. Another benefit to working with these companies and their customers is the lack of price elasticity.

In most instances, customers will leave a particular area or company if prices increase. Sustainable businesses have a greater appeal to most customers outside of their prices. As a result, a company may be able to raise prices on their consumers without having those consumers seek other businesses for the same product. This relationship between companies and consumers could be the secret to making a considerable amount of money off of an investment.

Shared financial attributes

Financially sustainable businesses are often lucrative in the same way as normal businesses. They have considerable sources of capital and experienced business leaders in charge of them. Many of these companies have identified their niche and are able to pursue it substantially. They have established contracts with vendors and a marketing plan that will lead to their success.

This attitude is a recent development in the field of sustainable businesses. Robert Tweed remembers that sustainable businesses were once seen as the domain of people more interested in saving the planet than making money. But with recent innovations, an individual can invest in a sustainable business and make all of the money that they would make elsewhere while also receiving marketplace and tax benefits.

Companies interested in sustainable businesses need to treat them like any other business for purposes of investment. Some of these businesses may be run poorly or have a problematic business model. Others are inherently attractive and may lead to a considerable amount of income. No matter the situation, a sustainable business portfolio needs to be an eventual goal of any company looking to succeed in the 21st century.


The Toughest Job a Entrepreneur Has Is Trying to Keep Their Marriage Together

As an entrepreneur, you will have dozens of issues all vying for your attention from dealing with vendors to managing employees. While you don’t necessarily have to be an expert in all areas of running your business, you do have to understand enough to be able to communicate with your employees, service personal, and other professionals. This is a big responsibility, but so is keeping your marriage from falling apart. Unfortunately, this is one area in which the most successful entrepreneurs often fail. 


The Three Main Ways Entrepreneurship Affects Marriage

Money Problems Play a Factor

One of the biggest problems that affects any marriage is cash flow and that’s especially true when one partner is an entrepreneur. Starting a business is expensive and often requires taking out loans to finance the operation. Unless you’re exceptionally gifted, chances are your business is going to struggle in the first couple of years. If you don’t have a good plan in place for managing that, those financial difficulties are going to make life harder at home. 

A Breakdown of Communication

Those financial problems are going to affect your ability to communicate, because all your partner will want to talk about are your financial problems. On top of that, you may be failing to meet your commitments at home due to your dedication to your new business. This might not have such a devastating effect on the marriage if you take the time to communicate more effectively, but this is rarely the case. Left unresolved, these communication problems can lead you to spending more time consulting a good Tampa divorce attorney, when you should be talking to your spouse. 

There Are Only So Many Hours in a Day

The third problem couples face has to do with time, but not just in terms of communication. Entrepreneurs often spend most of their waking hours trying to make a success of their business, which leaves little time for a spouse. This can leave your spouse feeling neglected, even when that’s the last thing you intend. 

Three Ways to Keep Your Marriage Strong

Make a Plan

When you develop your business plan, it’s a good idea to develop a contingency plan for your private life. What if your business doesn’t make a profit for a year? How will you pay your rent or mortgage? Utilities? Groceries? Cell service? If you address these concerns early and work with your spouse on creating a response plan, you’ll be less likely to run into surprise hardships. 

Communicate Mindfully

Even after developing a good financial plan, it’s important to continue communicating with your spouse. Help him or her feel involved by sharing your experiences and decisions. If you ever become ill or injured, this level of communication will pay off, because your spouse will be able to step up and take your place temporarily. It will also help avoid the emotional chasm that might otherwise develop. 

Take Time for Yourself and for Each Other

No matter how well you communicate, you won’t help anything by not being physically present in your marriage. If your spouse feels neglected, they may believe the only way to fix the solution is to consult a Tampa divorce attorney. Of course, it’s within your power to prevent things from reaching that point. Even if you were single, taking days off and taking the occasional vacation is necessary for your own health. Spending that time together with your spouse will bring you closer together and relieve any stress and emotional tension either of you may be experiencing. 
Your marriage will take just as much work and effort as it takes to operate your business. Before you take that leap toward full-time entrepreneurship, consider how you’ll manage both aspects of your life. Acknowledging that your business and your spouse deserve equal attention can help you be more successful in business and happier at home.


Colby Burke Discusses 3 Reasons You Should Consider Starting a Business in Hilton Head This Year

Individuals interested in starting their own business have to make a number of decisions before taking the plunge. They have to decide what type of business they want to get into and what their overall budgets will be. Individuals also have to decide what area they want to open their business in. Colby Burke Hilton Head suggests that more of these businesses consider getting their start in Hilton Head. Hilton Head is a successful example of the pro-business climate that has allowed thousands of business to thrive across the country in the past ten years. 

Tax advantages

Colby Burke Hilton Head argues that 2019 will be a great year to start a business for a wide variety of tax reasons. The full impact of the 2017 tax law will be felt. Companies will have to pay less in corporate taxes and have a more favorable environment for investment. This favorable setting is more pronounced in South Carolina than other places. South Carolina has one of the nation’s lowest tax rates for corporations. Several prominent factories have already been built in the state over the past three years. 

Successful economy

The economy has been successful for some time and is in a good situation for corporate expansion. Interest rates remain low in many places and banks are eager to lend money to start new businesses. Wages have begun to rise after remaining stagnant and harming workers for many years. The tourism industry is still booming and has been since a few years after the end of the Great Recession. 

Areas like Hilton Head thrive when people have enough money in their pockets to go on vacation. More tourism means more tax revenue for the state and city and more money for banks to lend to new businesses. A large number of tourists also improves the chances of a new retail small business getting off of the ground. In addition, businesses that cater to other businesses find a high level of success when there are many tourists and an area is booming. 

Booming area

The island of Hilton Head is a particularly attractive place to start a business. Hilton Head has expanded past its historical reputation as a limited resort for the rich and famous. There are frequent new buildings and businesses moving in on a regular basis. New hotels, restaurants, and golf courses attract the tourists who spend their money at local businesses. Hilton Head is also attracting advanced entrepreneurs and tech businesses. These businesses can attract talent because of their proximity to the beaches and attractions that have made Hilton Head so popular with such large numbers of tourists. 

Conclusion

Starting a business is by no means a guarantee for success. Individuals still have to pour hundreds of hours and thousands of dollars into their business plan. Even the best business plans can be derailed by unseen forces. But starting in a successful area places an individual on a head start towards success. Starting a business in Hilton Head, instead of in another far-flung area, could mean the difference between success or failure for any small business.


What Are Reputation Management Consultants

For a business today, it is important that a business is online. In addition to being online, it is important that the image of the business online is a positive one. It is crucial for success. If there are negative reviews or social posts, or additional negative PR, it can be the end of a business. That is if it is not handled properly.

What are Reputation Management Consultants

Not everyone knows how to handle a negative situation online if it comes up. That is why businesses today are looking into having reputation management consultants to handle and boost their online image. Reputation management consultants offer comprehensive services to help to remove online bad reviews and content and help to promote a positive for the company, through positive news and reviews. In some situations, the reputation management consulting group also help to handle crisis situations and problems. The consulting services also help to establish and protect a brand’s image, including the business itself and its leaders like the CEOs and executives.

What Strategies do the Reputation Management Consultants Use?

There are several ways the consultant groups help to establish and maintain a positive image for brands.

Social Media Managing

Social media is one of the first ways people look for a business. Using social media is a great way to grow your business, but negative comments or inappropriate pictures can quickly cause a negative view of a business. Using reputation management consultants a business can clean up the social media accounts, create engagement across social channels and make sure the accounts are appropriate for the business.

SEO

SEO or search engine optimization is how information on the internet is shown when using search engines like Google. Using SEO online content can rank higher or first during a search result. When a website shows up first or on the first page of a search engine, it usually means that there are more visits to the website and more customers can find the business.

Using SEO, the reputation management consultants firm is able to push the positive information about a brand or business and lessen the likelihood that the negative information shows up in the searches. Using positive content that is optimized for search engines, the negative results are not the first things to show up during a search for the company.

Online Reviews

Many companies use reviews to get feedback for the services provided and to let other potential customers know what to expect of their services. When there are positive reviews, a consulting firm can use these reviews to promote the company on search engines and on social media. When a negative review is left, the reputation management consultants get notified quickly and can handle the situation before it makes the company look bad.

Content Management

In order to grow a business’s online reputation, it is important to have quality content on the website. This content, whether it is on a website or a blog, needs to be well written, unique and provide quality information. The reputation consultants will help to improve the content that is currently on the website and help the business create additional high-quality content. When the content that the business provides is worth reading and is relevant, it adds credibility to the brand and helps to add credibility. This increases the brand’s reputation.

Since a reputation can be difficult to grow but can take almost nothing to damage, using reputation management consultants can ensure that a brand is being seen as a brand that others will be happy to work with.


A deck with a great view

How to Develop a Reputation as a Niche Business

A good reputation is very important for every business because it is one of the factors that attract new customer and help retain the current ones. A strong reputation is one that does not change easily despite having an occasional negative review or despite you making a certain mistake. Building a good reputation can be less challenging but maintaining it can be overwhelming because people can have different opinions and perceptions about your business. Some of these perceptions may lead to misinterpretation of something related to your business and if not handled well can ruin your reputation. Therefore, you can use the following tips to ensure that you develop and maintain a good reputation on both online and offline platforms. 

1. Gain More Knowledge About Your Niche Business

When customers approach you either physically or from online channels, they expect you have all the details about the products and services you are offering to them. It is your duty then to gather and enhance your knowledge in the industry you are operating in. Attend business seminars and conferences relating to your niche business, do your research online and form positive networks with like-minded people. This way, you will be fully equipped with all the answers that your customers may have for you. For instance, if your niche business involves dealing with dock supplies and a homeowner or a contractor wants to know something about lumber, lighting, railing or any other accessory, it is good to have this information handy. Also, be willing to share this knowledge with other people in meetings and also through online blogs or social media posts. Having the knowledge and being willing to share with others will build your reputation and attract more customers to your niche business. 

2. Invest in a Good First Impression

The first impression can either build or prevent a strong relationship from happening. Always remember to present yourself the way you want people to see you because either way, they will judge you before you even open your mouth. The first impression is sometimes one of the undervalued aspects in business, but it is very important when it comes to the development of a good reputation. There are different ways to impress customers, and it includes everything from your attire to the way you receive or greet your potential customers and your confidence when you talk. The success of your niche business will depend on how you represent it. 

3. Communication Skills

Communication is key when it comes to developing and maintaining a strong reputation for your niche business. For example, if you’re working to install a deck for a client, even if they have not requested an update about the progress of their decking project, send an email to let them know you care. You will not only start building a strong relationship, but you may trigger placement of a new order for other products like dock accessories. However, do not keep on emailing your customers after every five minutes because that will become a nuisance to them and most probably make them block your emails. Also, consider asking for feedback about your products or services from your customers, as this will prove that you value their opinions and are willing to improve based on these opinions. However, when you get this feedback, stay on top of responding to them. This form of interaction will drastically improve your relationship with customers and hence build a strong reputation. Ensure that you can communicate effectively with your current and potential customers and this will build and maintain your reputation. 

4. Promise What You Can Provide

Everything you promise your customers should be provided as promised and within the time promised. If you are not available to deliver something in the timeframe you promised, delegate that task to someone else to avoid disappointing your customers. Sometimes an emergency can lead to a delay of delivery and if this happens to you, alert the customer in advance to avoid looking like a scammer or a flake. This is one of the strategies that companies such as Decks & Docks Lumber Company have been applying for the last 20 years, which is ensuring rapid delivery of dock supplies to their local and international customers. Apart from valuing delivery time which is very important, deliver the exact product or service that you promised or which the client requested. Everyone wants to work with a supplier who values their time and needs, and if you can master this trend, your reputation will remain strong throughout. 

5. Consider Helping Other People Achieve Their Goals

This is a very important technique when it comes to building the reputation of your niche business because when you help other people succeed, they will look forward to continuing their work with you. This is one of the reasons why most successful businesses use customer success to attract and retain customers. Help others, and they will be willing to help you in return. This includes your customers, employees, friends, relatives, and business associates among others. They all play a big role in your business success. 

6. Improve Your Online Presence

If you have a website for your niche business, make sure that it is friendly, easy to navigate, fast and compatible with mobile phones. This is your first step in developing a good online reputation. Also, use social media platforms to tell people about your brand and when doing this, ensure that you post regularly, publish up-to-date content and interact with your online commenters. Your online presence is very important for the development and maintenance of a strong reputation in today’s digital world.


David Buck

David Buck Interviewed On Inspirery

David Buck

Experience isn’t the only thing one needs in business, it’s also a proven track record. That’s what David Buck has to offer. David is a renowned horticulturist with years of experience.

When David isn’t working on his farm or consulting on other projects, you can find him traveling the US and abroad.

You can read David Buck’s full interview on Inspirery by visiting: http://inspirery.com/david-buck/


Frustrated Businessman

Working Through Setbacks and Learning from Failure

Setbacks happen in life, but it is important to make sure that the setbacks don’t control your life and cause you to stay stuck in a rut. The most highly successful people have failed several times. Failure doesn’t mean that you are not successful or not on the right path. In fact, they learned from their setbacks and then used the learnings to teach others how to avoid them.

The media usually hears about the big-time success of people after they have made it. Unless they specifically share how they pushed through their failures, the public doesn’t know if they failed or not. The success is praised and others often try to mimic it, but the setbacks will creep in. Those setbacks after seeing a success can wreak havoc on the mind. This is where the comparison of achievements begins, but only one person has the achievement receipts.

Many are afraid of failure and setbacks can stop someone in their tracks. They may lose interest, start something else, become depressed, or have self-doubt, but how many will take the setback and learn from it? That is the most important thing about a setback; you must learn how to come back from it. Since childhood, many have heard that we shouldn’t be afraid of mistakes or apologize for a mistake because it should have never happened in the first place. This is untrue thinking when it comes to the real world.

No one is perfect, and we can’t avoid failures. Whether you fall on hard times or lose that multi-million dollar contract, managing the failed experience without becoming overwhelmed is crucial.

So, how can one learn from a setback and use it to their advantage? Here are four ways to overcome a setback and instead make it a learning experience from Nate Armstrong of Home Invest:

  • LEARN TO ACCEPT THE FAILURE

When times are tough, it is hard to stay optimistic about the situation, but this is key for a positive learning experience. People often misconstrued positive thinking.. Smiling and pretending to be happy on the surface is not positive thinking. You must actually sit down and realize that this situation will not destroy you. Positive thinking should be used as an evolving tool when failure strikes.

Don’t go out of your way to set yourself up for failure, but face setbacks as they come with the aspiration that it is not the end game for you. If you can remember that the journey will have curves and bends along the way, then you are able to get through any obstacle and stay positive.

However, it is okay to have a moment where you feel disappointed, or upset, want to cry, or feel angry. Do not internalize the feelings.

  • LET IT OUT

As mentioned before, Nate Armstrong says not to hold it in. You should let out your frustration when hit with a setback. Take a walk, meditate, listen to soothing music, write it down, or go into an area where you can scream it out. This is how the acceptance process begins. The emotional surge you feel is only temporary and your mind will reset, allowing your brain to concentrate on bouncing back.

  • TRUTH PILL

The truth pill means being unapologetically honest with yourself about the situation. Now is not the time to shy away from the truth of the matter. Many people will blame circumstances or someone else for a failure instead of being accountable and taking ownership for their part. This is crucial when it comes to learning from a failure. Reflect on how this happened. Try and pinpoint what went wrong in order to correct it. Don’t rely on a distraction; honestly confront the setback and own the mistake. Don’t let it own you or control your feelings.

  • FAILURE CAN CONTRIBUTE TO FUTURE SUCCESS

Failing to succeed means you are continuing forward with your plans, but you have to develop new tactics to hurdle over any failures. You will make the appropriate adjustments to the situation quicker than before and will not dwell on it as long as before. Take in the information that was learned during the setback to create a different outcome if another setback arises.

In Conclusion

A failure does not define the person who failed; it is a bump in the road and the person should keep moving forward. It is ultimately up to the individual to want to overcome the setback and learn from it instead of letting it deter them. The setback is only a temporary block, so remember to shift the way your mind perceives the matter. Become efficient with the process and you may start to see opportunities where others can only see failure.

Nate Armstrong is the Investor Relations Chair for Home Invest and leads a team of real estate investors in Milwaukee, WI. Nate works alongside his wife, Jenifer.


Licensing

How to License New Products

How the Process of Licensing Works

Once you realize you have a brilliant new idea, it is hard not to get excited about how to make it something big and successful. If you are that person who has a new product or service that can change peoples’ lives, you should know that it is the first step of becoming a successful entrepreneur. You can either license the product independently, or license it to another company. Either way, here are some tips that would help you license your great idea without fail.

1. Research Exclusivity

After realizing you have a great idea and you are ready to license it, you must research to ensure that no one else has licensed it. You might find that your brilliant idea is indeed excellent but not new because someone else has already patented it. You can visit the United States Patent and Trademark Offices or Google your idea to see if it’s patented. If it’s patented, all is not lost.

2. Don’t Lose Hope and Instead Be Creative

It can be a very disappointing moment if you find that your brilliant idea is already patented by someone else. The good thing is that you can find your way out there by making a small improvement to your idea, and this way you will be slightly different from other inventors and hence more competitive. According to Blake Myers, the Chief Executive Officer for Universal Manufacturing Corp, people love new ideas but even the old-improved ideas, tend to excite them too. Therefore, you don’t have to reinvent the wheel to be a successful entrepreneur; be creative.

3. Check for Availability Of Market

Every product or service that gets introduced is expected to solve a certain problem that the members of the public are struggling with. Ask yourself, is my new product going to solve any problem among the people? To answer this question, you will have to find if there are people eagerly waiting to use your product or service. If no one is interested in your new product, you can delay paying for your official patent.

4. Be Slow but Sure

Unless it’s necessary based on the kind of idea you have invented, never be in a hurry to file an official patent. When people start creating their product designs and testing it, a lot of details tend to change before concluding with the final design. These changes might alter the specifications you identified in your original patent. This means you will be required to file another patent, and it will be unnecessarily expensive. However, if you are afraid of not patenting your idea right after identifying and confirming it, you can try a temporary patent that will buy you time to make any necessary changes. Once you are sure of no more changes, you can file the official patent, and this will cost less than filling two official patents.

5. Ask an Expert

Patenting and licensing a new product can be complicated and overwhelming to do alone, especially if you do not have the necessary skills. You might be smart to come up with a great idea, but you should never shy away from asking help from an expert such as an attorney. There are numerous nuanced expressions in patent and licensing laws, and you might require an expert to not only help you understand but also to help you to comply with all regulations.

6. Market Your Idea

There are numerous ways you can do this starting from word of mouth from you, your friends, family and business associates. Consider creating an ad for your prototype and different individuals and companies will get to learn about your idea. Multimedia can also be a good start because you will learn if your idea is viable or not from the reaction of different companies. Do not rely on one company but rather target multiple companies because it is possible the first ten or more companies you approach may not approve of your idea. This can be very frustrating, but never get discouraged or give up. Many successful entrepreneurs did not succeed with their first trial but eventually, they did, and you can too.

7. Be Persistent

Keep researching about your product idea, new companies to approach, how to get the right attorney or how to market your new product. Search for every detail that you feel might be important not only to license your idea but also on how to make it a successful deal. Blake Myers says that you can keep reaching out to the companies you have already approached because someone might appreciate your consistency and determination.

8. Be Prepared to Receive That Positive Response

After the struggle and consistency searching for a company to patent your idea with, eventually, if you do not give up, that call or email will come through. You must be prepared on what to present to them because a lot of negations will be involved. Do not allow yourself to be caught off-guard. Be ready with all the information that can get you a good deal if not the best deal.


William Bronchick Touches On Successful Business Marketing

William Bronchick moved to Denver, Colorado shortly after graduating Culinary School in Texas. His dream was to become a popular chef. After a short struggle and moving from line chef to sous chef, Bronchick saw an opportunity to further grow his career and took it. Friends doubted that his new business could make it, but after a year, he was able to quit his job at the restaurant and become a full-time private chef.

“What one needs to understand is that marketing is key to every company’s success,” says Bronchick. William Bronchick believes that no matter what your business is, having a marketing plan in place will help make your mark in your chosen field.

Working in the private sector has allowed Bronchick to continue his passion of cooking for others as well as traveling. He has studied under some of the greatest chefs in the culinary field ranging from French to Italian and even Asian cuisines. William Bronchick is inspired by his roots as well as his travels abroad. The events he has catered showcase his Texas roots with a European flair never quite seen before.

As an alum of the Culinary Institute of America (CIA), Bronchick understands that hard work and determination is the key to all success, as well as executing a well thought-out marketing plan.

 

 

 

 


Customer satisfaction

Dealing With Customer Churn

What Customer Churn is, How to Deal with It, and Why it Matters

It is always a concern when a company’s subscribers or customers stop doing business with them. Some refer to this as customer attrition but most often it is known as customer churn. The ability for a company to measure this is essential. History has shown it is more cost-effective for a company to retain its existing customers than to pay to acquire new ones.

Customer Retention Rate

Knowing customer churn rate will show a company their rate of customer retention. It will also help determine which strategies would be necessary for improvement. Companies utilize various methods to calculate this rate. Some look at the percentage of customers they have lost. Others want to know the percentage of customers they have lost compared to the company’s total number of customers. There are some companies that calculate this rate based on specific periods of time. This could be quarterly, annually and more. One of the most popular methods involves dividing the total number of a company’s customers at the beginning of a determined time period by the number of lost customers during this same period of time.

Reasons

Companies want to identify any issues that may be the reason for them losing customers. There are a few things that are considered common causes. One is providing ineffective customer service. A study showed approximately 90 percent of customers left a company as a result of their poor customer service experience. The business world is a competitive place and customers now demand the best possible customer service. When they don’t get it, they go to a business that provides it. There is also a good chance that customers who are not satisfied will share their bad experiences on social media and more.

Lifetime Value

There is a direct connection between the success of a growing business and customer lifetime value. A company’s chances of expanding its customer base will significantly diminish if their churn is too high. A marketing campaign well received in a company’s industry will not be effective if customers are being lost at a high rate. More than one study has shown that customer retention costs are far less than the costs associated with customer acquisition.

Eliminating Customer Churn

It results in a negative impact on a company’s income when this rate is too high. There are strategies a company can utilize to eliminate it. Customer loyalty is something that can be built from personalized service as well as positive experiences. Companies need to take a proactive approach to eliminate their own rate of churn. It is also effective when a business asks its customers who have left to complete a survey. The goal with this will be to discover the reasons these customers left the company.

Educating Customers

Many companies have been able to decrease their churn by regularly reminding customers what the company’s goods or services can do for them. They make an effort to keep their customers informed on any improvements and innovations. This has been shown to build customer loyalty.

Knowing Customers

One of the most essential elements for decreasing and eliminating customer churn rate is a business knowing their customers. With the proper use of Big Data, it is possible to obtain valuable insights into what a company is doing that keeps and drives away its customers. Big Data can make it possible for a business to anticipate the issues and needs of its customers. This will make it possible for a company to work toward retaining their business by meeting the expectations of their customers. This will involve identifying which customers are at the biggest risk for churning. This will give the company information necessary to improve the satisfaction of their customers at risk for leaving.

UserIQ

This is able to provide a platform designed to collect data for a company. It enables them to scale onboarding, accelerate time-to-value. UserIQ is able to provide its users with an increase in their revenue by providing information that will make it possible to provide the most effective customer service experience. It will forever improve the way a company interacts with its customers.

It is very important for a company to make an effort to decrease its churn rate as much as possible. Even a business with the most popular products or services will have a team of employees focused on decreasing its churn rate. This is often done in many different ways. It could involve a company improving its products or services. A company could work hard looking for things specific to its individual operation to deal with its particular churn rate and more.