Running a business requires you to juggle multiple parts. Due to this, many businesses forget to manage their public relations (PR), which can lead to major consequences and a drop in support from their customers. You may want to find a PR company to help you, but you should ask these five questions before you hire one.
What do you expect from me?
Depending on the PR company you contact, some of them will have certain expectations from your business. For example, they may need you to give them access to specific information from your business. They could also ask to see your demographics and other details that will help them properly represent your company.
If you know what a PR company expects from you, then you will have an easier time working with them. This is because you can go into the situation knowing what you need to contribute when it comes to PR. These expectations will help both sides effectively work together instead of against each other.
What campaigns have you done in my industry?
When you hire a PR company, you want to make sure they have some experience in your industry. If they don’t understand how your industry works, then they won’t know how to properly market and share your business with your target audience. For example, if your business focuses on treating acne, then you should look into a skincare PR company.
On top of this, you can check out the different campaigns these PR companies participated in. This gives you the opportunity to see examples of their work, so you can determine if the PR company will be a good pick for your business. If they haven’t worked in your industry, then you may want to hire a different company.
How will you communicate with me?
As you work with a PR company, you need to make sure the team can effectively communicate with you. This comes down to identifying a communication channel you can both use to ask questions and give each other updates. After all, if you want your PR team to succeed, you need to effectively communicate with them.
The PR company may suggest certain channels that work for their teams, but they could also ask you what you prefer to use. Either way, make sure you can use a communication channel that will work for you. After all, you don’t want to learn a new communication channel just to stay in contact with a PR company.
What services will you offer?
PR companies can take different approaches when it comes to interacting with the public, so you need to understand the mainstay services they offer. PR can cover a variety of topics, so you should know what a PR company will offer you. Otherwise, you may hire a PR company that can’t meet your needs.
Each PR company will offer its own set of services, so you need to find out if those services will benefit your business. Otherwise, working with that company will only waste your time and money. Make sure you spend some time looking into different PR companies in your industry to ensure you find one with the services that you need.
How much will it cost and do you offer additional services for more money?
Even if you find a PR company that will work for your business, you need to fit it into your budget. After all, you can’t break your bank as you find the right PR company, so you need to ask how much their services will cost. Otherwise, your company could get ripped off or spending more money than you should for the service.
On top of this, you should ask if the PR company offers other services or packages that could help you. When you look into PR companies, you need to know all of the options available to you. By asking this question, you can figure out what you should pay for and if you should use a different PR company.
You need to ask PR companies these questions beforehand, especially if you want to improve your PR. This approach can help you find the right PR company, and ensure you find a company that will work well with your business. Whether you contact a skincare PR company or one that works with any business, you should ask these questions.