Direct mail is also highly targeted, personalized, versatile and measurable. Direct mails are more personalized and targeted because they can be tailored to speak to particular audiences, from new prospects to return customers. The personal approach means you can target the audience with campaigns customized with the targets name and address. On the other hand, the availability of wide-ranging mailing formats, including catalogs, magazines, brochures and postcards makes direct mail campaigns highly versatile for varied situations. In spite of competition, direct mail campaigns remain a multi billion industry. Law firms can also use the strategy, beginning with a homegrown mailing list. If the law firm is just starting out, the mailing list can be rented or bought from a third-party vendor. When using the direct mail, remember to be sensitive to the state laws and your prospects.
According to Jurisdigital, lawyers who work in states where a 30 day waiting period is observed before contacting accident victims can use direct mail effectively through direct solicitation to the accident victims and those with hospital liens. The other strategy is to directly contact past clients. The process of gathering information for direct solicitation of accident victims begins by reviewing publicly available accident logs or highway patrol information published online. This information can also be sought from third party companies and local newspaper reports. Once the report is found, you need to catalog the name of accident victim, city and state of the accident and contact information if available. Using the data, you can then mail the information related to the accident. If you want to get a positive responses this information should be sent immediately.
Law firms that used this strategy with utmost success often include a pen and along with a handwritten, brief note from the attorney. Cases that involve wrongful deaths and minors are much trickier to deal with using direct mail; for this reason, more research is necessary. When soliciting to those with hospital liens, you can start by establishing a partnership with the local hospitals. The relationship should be founded on the idea that you are helping the hospital collect more money. When the hospital sends or releases the lien letters to the patients, you can take this opportunity to have your law firm, send a direct mail packet with information detailing how you can help. Lastly, contacting current clients through mail is a crucial strategy of growing case loads and referrals as well as strengthening the relationship with your partners. With proper timing, you can effectively send each of your clients a letter or postcard.
Stand out to be counted
A growing number of lawyers are joining Lawyers of Distinction to be counted. The private lawyer vanity and marketing entity has membership in all the 50 states and recognizes over 20 areas of practice, including personal injury, family law and criminal defense. State membership to the elite group is restricted to only 10%. Members who join enjoy several benefits, including having their names published year around in leading online publications and press releases. The other benefits include annual member discount program and the right to use the company’s licensed logo and other promotional materials. As part of its long-term growth strategy, Lawyers of Distinction established a new listing feature in 2018.
The feature allows potential clients to make direct searches for quality representation from among the lawyers listed on the company’s database. At the moment, some 5,000 searches are conducted daily from the directory. This latest addition is important because the company isn’t a lawyer referral service, nor does it allow lawyers to pay premium for greater banner ads, placements and other public pronouncements. According to Law Practice Today, there are close to 1.4 million lawyers practicing in the country and 35,000 new ones entering the workforce every year. The limelight shone to lawyers plus the benefits offered by Lawyers of Distinction have come at a good time owing to the high number of lawyers presently working in the US.