Everything You Need To Know Before Starting Your Property Management Business

Starting your own property management company can be tuff but the rewards are astronomical. Typically, property management companies vary in size, from gigantic firms that manage thousands of properties like apartments and commercial plazas to smaller firms that represent a handful of residential rental properties. The underlying goal, regardless of your size, is to increase your profit. There are many ways to approach this problem, for the young and aspiring entrepreneur, listed are six ways to tackle this issue, even if you’re just starting out.

Owners Associations

Brian Setencich possesses a great deal of knowledge when it comes to working in both private government sectors. Working as the General Manager for First Service Residential has granted him some significant insight into how a profitable property management company operates. For starters, get familiar with owners associations. Both commercial and residential property management firms will typically create owners associations and hire them to manage their physical properties, including dealing with the headaches of filing government paperwork.

Use Modern Technology To Manage Your Properties

Using computer software or cell phone applications to keep track of how your properties are being managed is a must. Having the ability to receive automatic updates when rent is paid while being able to review and approve maintenance request on the go saves you time and money. Otherwise, if you choose to retain a third party, like an already existing property management company, prepare to pay a hefty fee. According to a recent article in Forbes, managing your own properties through a property management app may be cheaper but hiring a firm can help prevent legal issues which are likely to arise with a property owner beings to operate who is unfamiliar with the laws in their state.

How To Get Clients

Offering property management services to other larger firms is a great way for a property management company to make money on the side in lieu of simply possessing and renting real estate. To find clients, consult with local realtors and join the chamber of commerce in your area. Both of these strategies are a sure fire way to start procuring clients rather quickly with little to no overhead besides that of your own time.

Have A Portfolio

As with any business, having a portfolio is essential in the success or failure of your company. Think about it, when you look for a product online you want to see reviews; a portfolio if you will of the efficacy of the product. Those products with an overall negative review have a sullied track record and therefore probably aren’t a wise investment. It’s the same in property management. Having a company already established that has a track record of managing a few properties under its belt is ideal but not necessary. Another way to establish a portfolio would be to work for a larger firm like Brian Setenich and First Service Residential. Lastly, consider purchasing real estate and managing it under your company’s name, establishing a portfolio for yourself while simultaneously growing your company’s wealth.

Buy Ugly Homes

If you have the extra funds, look into buying ugly homes and remolding them. Construction contractors are usually pretty cheap and homes can be repaired relatively shortly if the damage isn’t severe. The main thing to avoid here is a property that has foundation problems; these can be the most costly and will hinder your company’s growth when just starting out.

Go To Tax Auctions

Those who haven’t paid property taxes on their homes eventually have them repossessed. In these cases, property buyers may attend regularly held IRS property auctions and procure exceptional real estate for a very reasonable cost; the unpaid taxes owed.

Brian Setencich graduated summa cum laude from California state university with a Bachelor of Arts in Business Administration. He has served as a City Councilman in Fresno, California; representing his district in the California State Assembly. His government experience was primarily gained while working as the Operations Manager for a 911 Emergency Response Project in San Francisco.


The Value of Diverse Experience Among Executives

Having a highly diverse and expressive Executive Suite can make a tremendous difference in how your company is perceived and how your staff feels approaching their superiors.

Creating a culture that embraces the importance of inclusion and diversity is both an ethical and moral business imperative. If executives in business are diverse, it creates a stronger position for the company to innovate and grow. Top industry talent will be attracted to a diverse company to help it to connect with its customers.

Business leaders need to act and embrace practices of inclusion and diversity in their leadership teams and organizations. Business leaders know that they cannot tell a brand narrative to customers if the narrative has very few points of view. Inclusion and diversity in leadership mean more than numbers, departments or an objective; these efforts have to be embedded in the organization’s DNA. Once this is done, it makes the brand narrative more meaningful, distinctive, and authentic.

In a study that was done by McKinsey, it was indicated that the top quartile for ethnic and racial diversity are 35% more likely to earn higher than the medians of their national industry. In another study, it was indicated that many diverse companies had 2 times more cash flow per an employee over a 3-year period than companies that were not diverse.

If companies do not structure a diverse culture, they will have it rough speaking to their customers genuinely. Having a top management that is diverse in a company is inspirational. To this end, we are going to look at the best practices that business leaders need to strive for in every company.

Being unapologetic and real

An unconscious bias is present in the corridors of business. Instead of hiding it, it is important to note that the differences we have dictate how we view the world. The first step to working to reduce the unconscious bias in the workplace is to recognize its reality. Diversity in the executives of a business helps underrepresented employees have a voice.

Establish credibility that is unimpeachable

You have to walk your talk. As a business leader, you have to take part in creating a more inclusive and diverse team. HP is a company with a diverse board of directors. The tech company has a board of 13 members with five of them being women, and several of the board members coming from South Asia. Denis Mackenzie also has a diverse team who help him to run his winery; this is one of the pillars that have helped him run a successful business

Empower champions of vocal diversity

When you have a diverse leadership team, it allows your company to give the active and passionate employees a platform to bring diversity into the entire organization from the bottom going up. A diverse leadership team will also equip its vocal employees with the opportunity to have sensitive conversations in a safe environment.

A diverse culture will also reward and celebrate its members, give its employees great benefits, programs to improve work-life balance, a workspace that is open and collaborative, and groups of employee resources to share similar values, goals, and differences. The leadership team will also help drive the onset of new businesses and attract great talent and partnerships.

Lead boldly

Diverse leaders help to change how the usual business environment operates. For example, diverse leaders in a company can challenge their partners to submit plans on how they can increase the number of minorities and women in strategic and creative roles in a business.

HP was able to donate $100,000 as an initiative that was aimed at increasing female directors in advertising, with the goal that one out of three competitive bids will be for a female director. When a leadership team embraces the diversity of experiences, perspective, and ideas, it has the potential of unlocking growth, and innovation. Leaders in business have to reinvent the inclusion and diversity standard even further to make a difference in companies, in the community, and in the marketplace.

Building diversity in the boards of a company

It is not easy to build diverse boards, but it is essential. Diversity is the foundation of perspective, insight, and thinking about markets, business practices, and consumers. If there is a lack of diversity, then there is a missed opportunity.

Blind spots are easily found in culturally homogenous boards, and this makes them miss essential aspects about internal problems and market trends. That is why a diverse board that is highly accomplished is important today when businesses are competing globally.

Diversity in a board helps a business have multiple views on the result of an action, which means that the board is likely to be aware of different risks on the table when the company is pursuing different agendas. When recruiting a board of directors, each company should at least have a nominating committee that:

  • Ensures that diversity is a requirement
  • Be more inclusive of minority groups and women that have valuable skills, expertise, and perspective.
  • Set insights and competencies that are being sought after by the board.
  • Looks for gaps present in the current board and ensure that different perspectives are represented.

Conclusion

Denis Mackenzie has been able to foster a broad company culture that encourages openness, independent opinions, and honest feedback from his team. Denis Mackenzie also strives to have diversity in his staff, which other companies should also look forward to having, to push the culture of a company’s leadership further.


Knight New Canaan

Andrew Knight New Canaan Shares How to Build Your Small Business Credit Score

Knight New Canaan
Andrew Knight New Canaan is a frontend developer who has been working to build his freelance business for a number of years. Now a respected part of the technology sector, Knight New Canaan works with many startups to help build their companies from the ground up.

There are three main credit bureaus with which it is always good to be in good standing if one is looking to start or expand upon a small or mid-sized business. In terms of making sure the work being done to build a positive credit score is effective it is important to understand how a credit score can affect your business and how credit scores are reported. Andrew Knight New Canaan not only works with a number of small and mid-sized businesses as a front-end developer but also has experience building his own company as a freelance technology expert.

How is credit reported? 

For Andrew Knight, it is important every small business owner understands the way credit is created and reported to make sure the best options are always available. Experian reports the first step in understanding business credit is to get a feeling for how scores are created which is a little different to those handed out for personal credit as they are rated o a scale from zero to 100; a zero credit score offers a high risk while a 100 is seen as an extremely low risk.

In order to build a positive credit score for a small business, it is important to utilize as much credit as possible in order to create a positive credit file with lines of credit reported to bureaus on a regular basis. Aspects of credit such as payment history and outstanding balances all come together to give a credit score which is rated from zero to 100. Unlike the personal credit score industry, there is no set formula for calculating business credit so it is important each individual business does as much as possible to create a credit score to be proud of.

Create lines of business credit 

When starting a business and throughout the life of a company, lines of credit with suppliers allow a small business to grow through the use of various lines of credit offered allowing payments to be made days or weeks after an order is fulfilled. After making sure suppliers report to the three credit agencies it is important to not only open these lines of credit but also make payments on time. Nerdwallet reports a business credit score will always benefit from various lines of credit being opened and maintained in a healthy and efficient manner.

Payments should be made on time 

According to Andrew Knight New Canaan, the best option for developing and maintaining a good credit score is to make sure the payment history a lender looks at is free from any major blemishes. Making payments early or on time is the simplest and most efficient way of ensuring a small business credit report is maintained at a high level for the future. Much like with a personal credit score, a business score will be negatively affected if lenders report persistent late or missed payments to the three major bureaus.

Information should be kept up to date 

This may sound like a simple way of doing things but missing or incorrect information reported to the credit bureaus can have a major effect on the credit score of a small business. All bureaus will accept changes to personal business information including financial statements, address, and telephone numbers; employee numbers are another piece of information which can be provided to keep the credit score of a business up to date and at the highest possible level. As each bureau calculates data in a different way, the best option is to provide as much up to date information as possible to all three to maintain all algorithms used to create a small business credit score.

Avoid problems with public records 

In essence, a small business credit score is the level of trust a lender can have in your company. Public records often form part of the calculations used to determine a score including the issue of court judgments and liens placed against a company. If debts make their way to court and a judgment is placed against a small business or its owner the bureaus will take a negative view of the impact on a credit score.

Although small business credit scores are calculated differently to personal credit scores it is important to remember the process is similar to that used to create a personal credit score. Remaining in good standing is a positive first step with Knight New Canaan recommending using just 20 to 30 percent of available credit lines at any one time.


JMD Furniture

3 Furniture Options for Your Business

JMD Furniture

First impressions count for everything, especially in the world of business. Scientists estimate that you have around seven seconds to make a good first impression. And it’s incredibly difficult to change a first impression once it’s already settled in a person’s mind.

That’s why your business has to project an excellent first impression through the furniture options you choose.

The Traditional Look

For accountants, lawyers, and doctors the traditional office look is the best option to choose. Heavy wooden desks and dark colors are the order of the day.

This is also one of the more expensive office looks if you want to buy direct. But you can also look into rented furniture or more affordable retailers, such as JMD Furniture.

The Trendy Look

Fashion designers and IT specialists often want to project a trendier look. The best thing about this look is that you can let your imagination run wild. Chairs in different shapes and bright colors can give off that trendy look.

There still has to be some order, so you shouldn’t go too crazy. Just because you want to be trendy doesn’t mean you should break the fundamentals of furniture positioning. You want to seem trendy not cluttered.

The Modern Look

Modern offices, especially when they revolve around the tech industry, have to provide the class of a traditional office, as well as the excitement of a trendy office. It can be a difficult balance to strike.

You may decide that you still want to embrace cubicles and desk dividers. To deal with this you can opt for a glass cubicle, which always gives off the impression of transparency, whilst frosted glass could offer the privacy each employee wants.

Modern offices often take advantage of clean, white furniture. It’s a ‘go to’ furniture option and there’s no reason to change it.

What are the Main Points You Have to Take into Account?

These are the three primary office looks you can opt for. Naturally, there are going to be variations and there’s nothing wrong with embracing a custom look. But these are the main considerations you should take into account.

Space – This is the obvious one. How much space do you have to play with?

Reception Area – If you’re going to have a reception area, you should purchase luxury sofas and chairs to give visitors that positive first impression.

Rearranging – Heavy furniture might be durable, but moving it around and changing up your look can be a challenge. Maybe it might be better to opt for something lighter?

Last Word – The Impression You Want to Give

Write down a few words that define your business. Use those words to drive your choice of furniture. Choose a budget furniture retailer. There’s no need to break the bank on making a great first impression.

No matter whether your business is big or small, you can get quality furniture that fits neatly into your budget.

What look do you want?


Four Ways To Prepare Your Online Business For The Risks Of Crypto-Fraud

Cryptocurrency
As Bitcoin and other cryptocurrency begin to transform into a legitimate payment method, businesses should be prepared for potential scams and exploits on the horizon.

Blockchain technology is a new trend that presents many possibilities. At present, enterprise companies such as Amazon are beginning to make websites featuring blockchain technology and cryptocurrencies in order to get ahead of the competition. Although this new advancement may all be confusing to some, there are a lot of benefits that cryptocurrencies brings to businesses. According to Kinney Fernandez & Boire, specialized car accident attorneys in Tampa who also boast a group of diverse criminal and liability attorneys, blockchain technology presents numerous advantages for businesses:

  • Lower fees for customers – a lot of our current payment systems rely on middlemen such as banks, unions, and money exchange firms. Through the exchange of cryptocurrencies, we can lower the fees we charge to our customer for our products and services.
  • Faster transaction – since the exchange of cryptocurrencies occurs in real time through the blockchain network, there is minimal to no delay of payment.
  • Lesser chance of error – with a centralized recording system that payment agencies have at present, fraud is more likely to occur. However, decentralized systems can easily be verifiable since all units have copies of the actual transactions. So it would be easy to detect which transaction is a fraud or has an error.

However, some scheme-minded groups take advantage of this new technology by offering cryptocurrencies supposedly having value which turn out to be a fraud. That is why some new businesses are hesitant to accept cryptocurrencies as a form of payment while the process is relatively new. How can we protect our business from fraud as we embrace the new blockchain technology? Kinney Fernandez & Boire have cut their teeth as some of the finest slip and fall attorneys in Tampa outlined some tips for us.

Five Tips To Avoid Crypto-Fraud In Your Business

  1. Verify any information about cryptocurrency investments

Some scammers would present you with outrageous information about the cryptocurrency that they are offering. This can come in the form of giving a name of a billionaire or a high-profile investor putting his money on the seemingly obscure cryptocurrency. This is a tactic used to attract potential buyers to get into buying a coin that would eventually have a low value. To avoid this, your business needs to be wary before accepting or investing in any kind of cryptocurrency. Verify information from reputable news sources, and don’t rely on scammy-looking websites that show claims without any evidence. If you feel like it’s a scam, it probably is.

  1. Do not fall for social media marketing

Another thing to look out for before investing in any kind of cryptocurrency for your business is avoiding tips on social media. Commonly, a lot of people fall for advertisements which are only posted on social media, without its own authority domain to back it up. These investments usually utilize the “pump and dump” scheme, which some investors fall for. Once the stock market value of the coin increases, the main scammers trade the cryptocurrency for something else of more value. This leaves the other investors trying to look for trade opportunities before the price in the stock market crashes.

  1. Do not believe guaranteed investments or sure returns

There is one law when it comes to investments, whether traditional or digital – nothing is ever certain. While there are some investments which are worthwhile compared to others, we can’t really say if we can see gains from it tomorrow, or even in the next week. So, if an individual or a company offers you a guaranteed investment solution, it is most likely a scam. Do not fall for this type of offer, as they are most likely trying to entice you for your money.

  1. Serious crypto-investors should have their own cryptocurrency lawyer as well

If your business is serious about having large amounts of crypto-investments, then it would be better for you to have your own cryptocurrency lawyers who have the knowledge, skills, and expertise for the trade. They are also skillful in detecting schemes offered by shady companies. They can be responsible for providing you legal information about topics in cyber investments as well. In the event that fraud occurs during your transactions, a cryptocurrency lawyer can advise you on the appropriate course of action.

Additionally, you can also contact the CFTC if you have been a victim of fraud, or if you need to report suspicious activity. You can reach their hotline at (866) 366-2382 or visit their website at CFTC.gov.

Cryptocurrencies are a great opportunity to help your business grow in the fast-paced digital world. As more and more people invest in digital coins, we can see the trend that businesses will most likely accept these types of currencies as a part of daily transactions. Thus, it is important to protect your business from possible fraudulent acts that may occur.

 


Singlecare

4 Business Lessons You Should Learn From SingleCare

Singlecare

With so many businesses sprouting every now and then, there are only some that thrive and stand out. Across several industries, such as healthcare, education, and technology, there are startups and aspiring entrepreneurs that continue to race to the top.

The Proverbial Race to the Top

This proverbial race to the top is actually comprised of small steps that separate mediocre businesses from businesses that truly provide value. A great example that we will be discussing in this post in SingleCare, which strives to have made its way as one of the quickest-growing healthcare discount company.

What are some lessons we can learn from SingleCare? From their business model to their ability to identify a need, we will be looking into the factors that make their company successful.

4 Business Lessons You Should Learn From SingleCare

 

1. SingleCare focused on an evergreen need

The single most important principle of building a business is to find an evergreen need. What is an evergreen need? These are industries in which people are increasingly investing in, which shows that it is a necessity. Industries such as health, agriculture, education and other evergreen businesses are always needed, which means the demand will not be seasonal. There are no signs of slowing down.

SingleCare was able to establish themselves in the health industry, which is a need that people can’t do without. Thus, their company continuously grew to have 50,000 members and counting.

The quickest way to grow a business is finding an industry where there is a constant demand. What are the things that people can’t do without? What are the things that people consume regularly? This can be a great starting point for an entrepreneur.

2. SingleCare understood the problem within their industry

What counts as a problem in the current industry that your business is in? The purpose of businesses is to either provide value by entertaining or solving a problem in a particular topic.

SingleCare aims to solve the problem of medical and healthcare costs that people acquire when they try to have doctor visits and buy prescription drugs. As they tried to solve this problem, they provided an opportunity for people to save money without spending the time to manually search for pharmacies that offer such discounts in their local area. For example, people can easily find an Estrace discount by simply searching for the term in the prescription drug discounts. People who are looking for this specific drug can get an Estrace discount from a pharmacy nearby. This solves a vital problem which is important to convert into a business’ value.

To be an effective business owner, you don’t blindly create a product without solving a particular problem. If you do this, there will be no demand, and there is no use for people to try out your offers. Finding a critical problem in your industry is important to keep the market demand flocking to your business.

3. SingleCare bridged the gap between businesses and consumers

SingleCare can be considered working as a B2C (business to customer) and B2B (business to business model). They have essentially bridged the gap between the consumers who are looking for cheap medical products and services, and they have consolidated a database of clinics and pharmacies who are offering these high-quality but affordable offers.

This is another important characteristic that a business is trying to solve. It should aim to bridge the gap between two parties, providing a mutual benefit for both. This is the reason why SingleCare quickly grew because not only did it target a high-demand industry, it also gave a way for consumers to easily access coupons for their needs.

As an entrepreneur, you have to think of a way to create a platform that bridges the gap between the people who can benefit from your idea. By making things easier, you will find consumers and businesses who are ready to pay for your products and services.

4. SingleCare leveraged technology to make things convenient for all stakeholders

One of the most prominent features of SingleCare is the video doctor visits. It is a great way to connect what technology has to offer to provide convenience for the people.

Through the use of video doctor visits, people can easily save as much as 60% compared to urgent care which can peak to $145 per session. Regular video doctor consultations in SingleCare only costs $45 as a member.

The business lesson in this example is understanding how you can integrate technology with your processes and making it convenient for your consumers.

As you consider these business lessons from SingleCare, you might be able to find your own entrepreneurial gold mine. By staying within an evergreen need, solving a critical problem, as well as making use of technology will help you achieve success in creating a profitable business.


Saleh Stevens

Tips for Preparing your Business for the Age of Stable Bitcoin

Saleh Stevens
Bitcoin is the original blockchain and the most influential of all the cryptocurrencies. However, it is not an end all cryptographic solution. Smart contracts illustrate this from the excitement they garnered. It also shows that the industry is in its early development stages. Some projects are already innovating the future by facilitating the integration and cross-platform features that aid in blockchain networking. There will be a lot of fine tuning before mass adoption occurs. Now is the time to establish an edge over the competition by discerning which are the best applications in one blockchain over another.

Bitcoin’s proof-of-work is considered overly conservative by some of the newer proof-of-stake blockchains. The Lightning Network is an example of how businesses can prepare now for the advent of stable Bitcoin prices. It speeds transactions while easing the workload on miners. The ability to perceive is important in this industry. Often times a blockchain will discuss what it hopes to achieve, rather than, what it can deliver now.

Investment Attitudes in a Volatile Market

Saleh Stevens says that new crypto investors need to watch out for getting too personally attached to their investments. The main reason for this is the volatility of the cryptocurrency market. For Bitcoin investors, volatility is lessened but remains high compared to traditional investments, at least in the short term. Bitcoin still comprises nearly half of the crypto market. This is an advantage over initial coin offerings (ICO) new to the industry. As the first of its kind, it is seen as a conservative investment compared to other coins.

Overall, attitudes toward crypto investing means taming emotions. This is why the idiom HODL, “hold on for dear life” became so popular in the crypto space. It is important to HODL amidst FUD, “fear, uncertainty, and doubt”. When analyzing a new ICO, it is prudent to not fall into the trap of FOMO, “fear of missing out”. These idioms demonstrate the business culture needed to survive until the price of Bitcoin stabilizes.

Recognizing the Change in Global Culture

Saleh Stevens discusses the impact Bitcoin is having on global payment systems. A business that uses a stateless digital currency is quite different from its mass adoption. The current global payment network was a long and enduring process. Yes, credit cards have forced change that benefits the shift toward cryptographic transactions, but viability is still lacking. Ironically, the unique crypto platforms, promoted as trustless, might be the biggest obstacle.

Decentralized data and cryptocurrencies are not synonymous terms. Blockchains are not isolated to the financial sector. Medical organizations and governments look to improve the way they use their data. Blockchain technology, not necessarily cryptocurrencies, promises innovative solutions. Many large organizations look to weed out the decentralized aspect so as to reap similar rewards to current projects like Bitcoin.

Embrace the Power of Disruptive Elements

Cryptocurrencies are becoming a lifestyle that investors, like Saleh Stevens, have come to enjoy. It is driving a digital revolution unlike anything is seen before in the business world. Embracing its power will be important as it disrupts key elements of established business practices. Sitting on the sidelines could be the same as stubbornly adhering to outdated practices. That is if ongoing partnerships fail to adopt blockchain technology. On the other hand, early adoption could yield compounded profits during the transition to the blockchain.

Transparency is one aspect that has flourished and fostered innovation. It has earned trust among investors. This trust is different from ICOs that ran away with investors’ money prior to delivering a blockchain. Transparency in a blockchain allows investors, as well as, users to easily see what is happening on a blockchain.

There is another important point here. Users of blockchains are often investors and not just taking part of in transactions. Sometimes investment is necessitated as in a blockchain that requires holding a certain amount in escrow to fuel transactions. Businesses preparing to establish operations in bitcoins would be wise to grasp that they will not be buying a traditional service to what has become customary in cloud computing. Developing an investor mindset will be all but necessary.

The future of cryptocurrencies and distributed databases is not easy to predict. Preparing for an industry where all that is certain is innovation means embracing the technology. While it is not necessary to join the development teams, it is important to grasp how blockchains differ. For business, this pertains to the most useful applications and exploring common use cases. It might be as simple as encouraging customers to embrace the power distributed to them by hosting their own node. This would be especially impressive in the instance that a company has its own blockchain or sidechain. Ultimately, a business must be both open-minded and critical to prosper.


Lawyers of Distinction

Ways to Get the Most Out Of Your Law Firms Direct Mail Campaign

Lawyers of Distinction
The growth of online advertisements and other digital technologies has greatly curtailed the use of direct mail campaigns, even though the method remains highly effective in reaching new customers and prospects. According to Verified Incorporated, direct mail campaigns are cost effective, easy to create and guarantees maximize gains. The cost-effectiveness of direct mail is denoted by how easy it is to create and run a mail campaign. Businesses can easily take advantage of mass mail rate discounts to save money without eroding the bottom line. It is also easy to create and execute a direct mail strategy because of the availability of advanced desktop publishing tools. There are several web based direct mail programs designed to make it easy for users to design or import mailing list and have the hard copies of the campaigns sent to prospects.

Direct mail is also highly targeted, personalized, versatile and measurable. Direct mails are more personalized and targeted because they can be tailored to speak to particular audiences, from new prospects to return customers. The personal approach means you can target the audience with campaigns customized with the targets name and address. On the other hand, the availability of wide-ranging mailing formats, including catalogs, magazines, brochures and postcards makes direct mail campaigns highly versatile for varied situations. In spite of competition, direct mail campaigns remain a multi billion industry. Law firms can also use the strategy, beginning with a homegrown mailing list. If the law firm is just starting out, the mailing list can be rented or bought from a third-party vendor. When using the direct mail, remember to be sensitive to the state laws and your prospects.

According to Jurisdigital, lawyers who work in states where a 30 day waiting period is observed before contacting accident victims can use direct mail effectively through direct solicitation to the accident victims and those with hospital liens. The other strategy is to directly contact past clients. The process of gathering information for direct solicitation of accident victims begins by reviewing publicly available accident logs or highway patrol information published online. This information can also be sought from third party companies and local newspaper reports. Once the report is found, you need to catalog the name of accident victim, city and state of the accident and contact information if available. Using the data, you can then mail the information related to the accident. If you want to get a positive responses this information should be sent immediately.

Law firms that used this strategy with utmost success often include a pen and along with a handwritten, brief note from the attorney. Cases that involve wrongful deaths and minors are much trickier to deal with using direct mail; for this reason, more research is necessary. When soliciting to those with hospital liens, you can start by establishing a partnership with the local hospitals. The relationship should be founded on the idea that you are helping the hospital collect more money. When the hospital sends or releases the lien letters to the patients, you can take this opportunity to have your law firm, send a direct mail packet with information detailing how you can help. Lastly, contacting current clients through mail is a crucial strategy of growing case loads and referrals as well as strengthening the relationship with your partners. With proper timing, you can effectively send each of your clients a letter or postcard.

Stand out to be counted
A growing number of lawyers are joining Lawyers of Distinction to be counted. The private lawyer vanity and marketing entity has membership in all the 50 states and recognizes over 20 areas of practice, including personal injury, family law and criminal defense. State membership to the elite group is restricted to only 10%. Members who join enjoy several benefits, including having their names published year around in leading online publications and press releases. The other benefits include annual member discount program and the right to use the company’s licensed logo and other promotional materials. As part of its long-term growth strategy, Lawyers of Distinction established a new listing feature in 2018.

The feature allows potential clients to make direct searches for quality representation from among the lawyers listed on the company’s database. At the moment, some 5,000 searches are conducted daily from the directory. This latest addition is important because the company isn’t a lawyer referral service, nor does it allow lawyers to pay premium for greater banner ads, placements and other public pronouncements. According to Law Practice Today, there are close to 1.4 million lawyers practicing in the country and 35,000 new ones entering the workforce every year. The limelight shone to lawyers plus the benefits offered by Lawyers of Distinction have come at a good time owing to the high number of lawyers presently working in the US.


Avery Arjang

How Short Form Blogging is Bringing Businesses More Customers

Avery Arjang

Blogging is an essential part of any marketing plan because it helps attract and engage customers. Recently though, the trend on many blogs is to use longer posts. This extends to social media platforms like Facebook and Instagram too. Short form blog posts still have their place. This article goes over all of the reasons why short-form blogs are a great way to increase business.

Defining Short-Form Blogging

Blog post length is looked at by its word count. For the purposes of business and marketing, long-form blog posts are over 1,000. The typical range is anywhere from 1,500 to 2,000 words. This includes blog posts but also white papers, ebooks, guides, and other types of content like videos or webinars. Short-form is a blog post, social media post or list article under 1000 words like those found on WordPress sites. Content here is around 280 words or so on average. But generally, short-form blogging averages around 400-600 words and does not require a lot of critical thinking to understand the material.

When to Use Short Form Content

Short form blogging is ideal when the post does not involve a lot of explanation or context. If you’re blogging about something that people use, do, or encounter on a daily basis, it’s a much better tactic to write a shorter post. The post still excites the customer and lets them get to the product or service at hand without reading long posts. You might also find that these types of posts generate more comments or questions.

Understanding the makeup of your customer base is one way to decide if short form content. If it’s made up of those who are already somewhat familiar with the product or service at hand, it makes sense to have a shorter and tighter post that helps sell your product or service specifically without needing to include background information.

Short form blogging and content creation is also a very good way of crafting a strong message to deliver to the intended audience. It’s more concise with attention to every word. Not to mention, short-form is also easier to read and access on a mobile device, expanding the number of people who might read it.

Tips for Short Form Blog Posts

Just as the strength of short-form blogging is its short length, it’s also a downside. Because short-form blogging is limited to around 400 to 600 words, give or take, every aspect of the post matters. People are also inundated with short-form blog content all the time so it’s vital that the message your business presents stands out from all the rest. Make sure that the short form posts are engaging, thoughtful, and fun. They’re meant to form a connection with your audience.

The important thing to remember is that every post should have meaning and a connection with your business to encourage the reader to connect with the business in return. So what does this translate to for a business owner?

When composing a short post, think about something only you could write about. For best results, keep your target at around 300 words or more so that the search engines will find it. The approach you take is totally up to you. Humorous posts, observations, and answering questions are just some posting ideas. Keep your post simple with easy-to-read formatting and don’t forget to use images. Images are what usually catch a person’s eye first so make sure to use one that’s appropriate for the topic at hand.

Posting consistently is also extremely important when doing short form content. Doing so daily is recommended for maximum reach. If daily isn’t realistic for you, make a schedule for days where you will post and stick with it. If you have a dedicated time set aside for blogging, think about using a part of that time to write several blog posts in a row. Many blogging platforms and social media apps have a scheduling feature so you can set when posts go out.

A Word About Long Form Content

Long-form content has its place and serves to educate or inform people. Short form posts work well for many business types. But don’t forget to include a long form post every once in a while. The top 10 percent of the most shared posts are long form and they actually stick around longer in search engines than shorter posts do. Both posting types need to be of good quality though.

Short form blog posts like those from photographer and blogger Avery Arjang are a great example of how this posting format helps drive business. Avery Arjang writes thoughtful posts that engage her customers.


Adrian Rubin

Does Business Location Matter When It Comes To Designing Marketing Strategies?

Although experts generally tend to agree with the idea that location has a great deal to do with the overall efficacy of a marketing campaign, it seems that any kind of causal relationship between location and marketing campaign efficacy would cast serious doubt on the universality of the web. With so few doubting the potency of the internet as a universal marketing tool — one that is poised to shape economic activity on a global scale for the foreseeable future — it raises quite a few questions regarding the nature of the relationship between location and marketing campaign efficacy.

Does Location Influence Marketing Campaign Efficacy?

There is no denying the value of location data, and most would surely agree that it would be worthwhile to add “the right place” to the oft-repeated marketing maxim reminding marketers about the importance of focusing on “the right person, the right message, and the right time.” Although location data is indeed valuable and certainly plays a role in developing a marketing strategy, it certainly does not mean that business location will have any kind of significant impact on the efficacy of a marketing campaign or any of its inherent strategies.

When Does Business Location Matter?

It appears quite likely that the relationship between business location and marketing efficacy is yet another example in which correlation is confused with causation, but, as is often the case, there are a few exceptions to this rule. While the efficacy of the overwhelming majority of marketing campaigns is not necessarily dependent on location, it is indeed the case that location matters when hiring on-site employees or contractors is the principal goal of the campaign.

The Value of Prioritizing Professional Expertise

In all other circumstances, it is the experience and expertise of the professionals involved in developing a campaign that serves as the most critical factor in determining a marketing campaign’s efficacy. With the undeniable universality of the web, business location matters far less than the expertise and creativity of the marketing professionals responsible for designing the campaign and its strategies. Even if the location of the campaign’s origin had any kind of significant impact on its efficacy, any highly qualified marketing professional ought to be more than capable of designing strategies that ensure consumers are unable to sense where an ad campaign might have originated.

Author Bio

Adrian Rubin is a freelance creative director with a decade of experience under his belt. Adrian Rubin believes that marketing is the key component of all businesses, which is why he has been able to stand out from others in his field. To read more informative business articles make sure to check out Adrian Rubin’s blog.