Daniel-Doyle-Pleasantville

Daniel Doyle Pleasantville Photographer Discusses The Importance Of Business Plans

Many people love photography and would like to go into business for themselves as photographers. But, the difference between those who are successful and those who simply end up in failure have a business plan in place. The reason is that you need to determine some very basic aspects of your business that will take some research so that you succeed. All of the best technique and striking photographs in the world will not help you if you are not able to decide upon your target market and basic pricing. These are elements in your business plan.

In order to determine the importance of a business plan and its key parts for a successful photography business, we spoke with Daniel Doyle Pleasantville. Doyle began his successful photography business in his studio in Queens, NY that focuses upon studio head shots of actors and musicians in New York as well as event photography. His event work spans concerts, weddings, families and children. He has made such a name for himself that he is now tutoring young photographers to follow in his footsteps. He majored in art at Ohio State University. Doyle is now opening a new studio in his home town of Pleasantville, Ohio. +

Daniel-Doyle-Pleasantville

Why a Business Plan?

According to Doyle, to succeed in the very competitive world of studio and event photography, excellent technique that grows and evolves is a prerequisite. But, one cannot succeed without a business plan as well. As Entrepreneur Magazine states, you have to know some foundational information, such as how much you should charge for your work and what niche you will pursue. If you don’t know such basic information, your business will likely be doomed to failure.

Key Details to Flesh Out in a Business Plan

Some of the key points in creating a business plan for a photography business are as follows:

Market Analysis:

If you fail to do the marketing analysis steps, you will likely fail to find the niche that you can profitably serve. As Entrepreneur Magazine stated, you have to first identify who are the targets for your products. Expert Photography explains that this is the stage where most businesses fail because they decide everyone is their market. You have to narrow down who is realistically going to buy your photographs for the price you will need to charge in order for you to make a profit and a living. It is too expensive to have “everyone” be your target market.

Are there enough of your target market customers in your area? For Daniel Doyle Pleasantville photographer, he first decided that his local market was too small for him to begin as a startup, so he made his business flower in a larger market area first, so he could get established. For example, if you have decided to do studio photography and portraits, your biggest target market in most areas will be families who have children, but Doyle was able to find entertainers in Queens who needed publicity head shots that were unique. This is what earned him a solid reputation in his area.

Products:

Here you will carefully delineate each type of product that you will carry as well as formats, such as digital and print and dpi resolutions. Are you offering prints, albums or files online?

The Competition:

Who is your competition, and how can you differentiate yourself from what they are offering? As Expert Photography suggests, you really don’t want to try to succeed by being the “low price leader.” Leave that for Walmart.

Marketing Strategies:

How do you get your name to clients?

Wedding photographers can work with bridal boutiques and hair salons. Portrait photographers, like Doyle, worked with entertainers who were trying to get a start in the industry. His unique head shots helped market his business to other entertainers through word of mouth. Commercial photographers pay for space in directories and work through production companies.

Operations Strategy:

Will you be able to work from home? Will you rent a studio when necessary? Do you already have all of the equipment you need, or will you rent some as needed?

Financials:

How will you pay for everything you need to operate your business for the first three startup years? Expert Photography suggests you need to have back-ups of everything for emergencies. Imagine if you were in the midst of a wedding shoot and your only camera body seized up on you.

SWOT and Timeline:

Do an analysis of your strengths, weaknesses, opportunities and threats. Create an action plan to address every part of this analysis over time as well as a timeline of how you will roll out your business.

Since photography is such an enjoyable hobby, there are many who would love to go into business for themselves in the field. As Daniel Doyle Pleasantville knows from his own personal experience and success as a photographer who has one successful studio and is opening a new one, a business plan that is fully fleshed out is the only way to be able to achieve success in the crowded field.


How to Market Your Plastic Surgery Practice in the 21st Century

Unlike a few decades ago, more and more people are going for cosmetic procedures, and there is a possibility that the demand for plastic surgery will continue. Increase in demand comes with an increase in supply, and this means competition is also very stiff in this industry. It is, therefore, important for players in the industry to utilize the best marketing strategies to attract new clients and maintain them. You will also need to stay on top of innovation by using the latest technology in the market to provide topnotch services. That said, if you want your plastic surgery practice to stand out in the 21st century, then consider utilizing the following marketing tips.

1. Provide Educating Contents

Many people will tell you to improve your online presence by posting now and then, but the impact of your postings will depend on the quality of the content you post. The content will help in proving your level of expertise as a plastic surgeon to the people who read the contents. Many people who are looking for any cosmetic procedure want to do it with someone intelligent and knowledgeable. If you never include information about these procedures, how do you expect to convince them that you know what you are doing? Quality content means having relevant, educative and trending information about your line of work.

2. Use SEO To Improve Visibility

Technology has changed how people go shopping for goods and services and most rush to the internet first before making the purchasing decision. In this case, most people looking for the best plastic surgeon Tampa will go to the internet first. The question is, how easy is it for people to find you during their search? The easier way to improve your visibility on the internet is through search engine optimization (SEO). SEO is a digital marketing strategy that helps you to rank among the first search results on a search engine every time a potential client searches for something related to plastic surgery. If you do not know how to use SEO effectively, it is good to work with a reliable digital marketing company to help you.

3. Use Social Media Marketing

In today’s digital world, you cannot afford to ignore the impact social media has brought to both people and businesses. Social media is no longer an exclusive social place where people meet just to talk and create or build relationships; it has become a market for businesses as well. Businesses are using social media to meet and interact with potential and current clients. Clients can ask questions concerning your services and you as a plastic surgeon will be able to respond to their queries accordingly. Open accounts on famous social media platforms such as Facebook, Instagram, or Twitter and make sure you link these pages to your blogs. Every content you post on your website about cosmetic procedures should also be shared on these social pages to improve your visibility and eventually will earn customers’ trust. 

4. Engage Your Local Community

You will need to relate to your target customers by availing yourself and being part of local community activities. If you get a chance to speak in local events about health or anything related to cosmetic procedures, go ahead and be open to answering questions posed by attendees. You can also relate well with locals by participating in charitable work whereby you donate both physical and consultation services. If possible, you can organize open events to enlighten people about cosmetic procedures and help them write-off the usual myths about cosmetic surgery. Every time you mingle with these people, remember to give them your business card to reach out to you later. 

In the 21st century, most of the things that work successfully are related to technology, and this is the reason why you need to utilize the internet to market your cosmetic surgery practice. However, never neglect word of mouth too because the strategy has worked wonders for many. 


Pierre Courchesne on the Importance of Customer Service

The Importance of Customer Service According to Dr. Pierre Courchesne

Many companies are struggling with their bottom lines and looking for some way to improve them. They often gravitate towards technology or gimmicks that they believe will be a shortcut to financial success, but these newer techniques pale in comparison to the effectiveness of good customer service. This practice cannot be implemented overnight, but at the same time, it is not impossible to achieve. Companies simply have to be careful and diligent in order to implement a regime that respects the customer.


Low Costs

Customer service is one of the most cost-effective ways for a company to bring in more revenue. Almost every approach to raising revenues costs a significant amount of money up front. Marketing, capital improvements, and large expansions in a workforce can cost thousands of dollars. By contrast, customer service is something that can be improved significantly with the on-the-job work training that a company is already paying for. 

Good customer service cannot be bought and implemented immediately like a form of accounting software. Individuals have to work at it and be given positions where they can implement its tenets. While the process does take a significant amount of time, it will always provide positive results over the long term if it is successful.


Repeat Customers

Customer service is also important because of its ability to gain repeat customers. Repeat customers are essential for companies to expand and make the most out of their marketing and training dollars. These customers provide much more revenue than customers who only shop at a business one time. Repeat customers make up the vast majority of companies’ profit margins. These individuals can be enticed to come back with positive customer service. Individuals look forward to seeing clerks and other employees who provide them with a high level of customer service. 

They may start to see these individuals as friends. High levels of customer service are not universal and can easily place one company above many of its competitors. This trend has accelerated in recent years with the rise of online shopping. More and more in-person companies have to prioritize customer service because they know they will not be able to compete on price with the world’s online shopping juggernauts.


Customer Loyalty

Repeat customers are different from loyal customers. A loyal customer is often so swayed by good customer service that they will continue to stick with a company despite any problems that may occur. All companies will go through certain situations that force them to harm their customers at least to a certain degree. Companies will raise prices or shut down for a short period of time in order to conduct repairs or renovations. 

Great customer service will keep individuals coming back to a company, or a firm like that of Dr. Pierre Courchesne, even during these down times. Individuals will start to develop a personal relationship with a company. If they do not shop at that company, they feel as though they are doing a disservice to a friend or relative. This attachment is greater than any possible market pressures. It can push a customer base to stay loyal through circumstances that would cause the average individual to leave almost any other business.


Conclusion



According to Dr. Pierre Courchesne, companies that believe they need to improve customer service must take action as soon as possible. Managers and owners need to hire a consultant and pick up new approaches to training and hiring. Most importantly, these individuals need to make it clear to their employees that customer service will be a priority for the company moving forward. Companies have to be careful and start working quickly if they hope to reap the rewards of good customer service as quickly as possible.


How To Build A Successful Sales Team According to Joseph Vessecchia

Having a successful sales team can translate to great success in your business. However, creating and building such a team can be overwhelming at first glance. You will need to ensure that you have quality products and services first to boost your sales team’s confidence when showcasing your brand. You will need to build and scale your team at just the right time to ensure you can keep up with deliverables and aren’t falling behind on revenue. The right time includes when your product is already getting positive feedback in the market, when the demand on your own time is too high to handle it alone, and when you are sure you can afford to meet the salespersons’ costs. Now that you are ready to build your own sales team, here are some of the tips that you can follow and build your desired team. 

1. Determine Your Goals in Building A Sales Team

If you do not have a well-defined plan for your sales team, you might find yourself hiring in an unaligned fashion and end up failing with your efforts. Therefore, first determine the type of team that you need and what each team will be doing for your business. You could be looking for field people, inside salespersons or both and unless you decide on this from the beginning, you might end up compromising your decisions. Also, understanding which size companies you’re selling into (i.e., SMB, Midsize, Enterprise) is also key. Software salesman Joseph Vessecchia says that when you are sure of the deliverables you want from your team, it will be easy to prepare the resources, processes, and support they will need to deliver their work efficiently.

2. Hire The Right People 

Once you set your goals for your sales team, use the right hiring process to ensure you get the right people to work with. They say the biggest asset in the success of a business is its employees, so make sure your staff is working for you, not against you. If you are confident about your hiring process, go right ahead and follow it step by step. However, you can also rely on a reliable recruitment agency. To make sure you get the best of the best from such an agency, provide them with information about your business, and it will be easy to match your needs with the proper staff. Once you have the right people, you will be good to start assigning different tasks according to their skills and capabilities.

3. Train Your Team Thoroughly and Motivate Them to Do Better 

If you want perfection at work, train your sales team not only after they join your company but throughout their tenure. This will keep them updated and equipped with the new trends in the industry and in turn help your business remain relevant despite the changing times. Also, plan to motivate them in different ways to make sure they feel appreciated and wanted in their jobs. For instance, you can introduce bonuses when one hits a certain target, have games especially during your training and reward those who do well in a certain task. This will encourage them to attend training programs without fail. Finally, practice fair compensation for your team before someone else promises a better deal and poaches your best talent. 

4. Provide the Necessary Resources

You cannot expect your team to perform well if you cannot provide them with adequate resources for their work. If it’s the field salespeople, provide them with either transport money or company cars to be able to move around conveniently. When they need promotional items for their sales campaigns, do not start complaining about the costs involved without knowing the reason why they are required. Be willing to compensate for call charges used by your sales team or provide them with company phones to use when contacting clients. If you tend to limit this, they will reach out less to save their money—I’ve seen this happen. You need to make your team as comfortable as you can to make their job easy, and you will certainly reap the rewards.


5. Encourage Creativity and Be A Good Communicator 

Different people view things differently and sometimes your perspective is not the best or only perspective. It is good that you listen to your sales team’s ideas before assuming that you know everything about your business and the market. After all, these people spend more time with customers than you do sometimes, and they tend to get exposed to a lot of new people and new ideas. According to Joseph Vessecchia, encouraging creativity is another way of motivating employees because they will feel valued every time their opinion is considered. Having good communication skills is very important in business and also in personal relationships. Communicate your goals clearly and be a good listener. People will trust you more when they can converse with you freely and feel like you truly care. There are many tactics you can implement when trying to build a strong and successful sales team. However, take your time and follow these simple steps as guidance once you are ready for it.


Melvin Brewing

Melvin Brewing Says, Enter The Boil Rumble

Melvin Brewing

If you think your homebrew club is the best, and you want to show it off, then the Melvin Brewing Boil Rumble is for you!

All six finalist clubs will then go head-to-head at Homebrew Con in June 2019. The winning club will receive a MoreBeer! Brewsculpture, get their beer released in cans nationally, and be part of a BN podcast highlighting their winning beer. 10 of your club members will also get free entry to Great American Beer Festival and pour at the Melvin booth.


Colby Burke Discusses 3 Reasons You Should Consider Starting a Business in Hilton Head This Year

Individuals interested in starting their own business have to make a number of decisions before taking the plunge. They have to decide what type of business they want to get into and what their overall budgets will be. Individuals also have to decide what area they want to open their business in. Colby Burke Hilton Head suggests that more of these businesses consider getting their start in Hilton Head. Hilton Head is a successful example of the pro-business climate that has allowed thousands of business to thrive across the country in the past ten years. 

Tax advantages

Colby Burke Hilton Head argues that 2019 will be a great year to start a business for a wide variety of tax reasons. The full impact of the 2017 tax law will be felt. Companies will have to pay less in corporate taxes and have a more favorable environment for investment. This favorable setting is more pronounced in South Carolina than other places. South Carolina has one of the nation’s lowest tax rates for corporations. Several prominent factories have already been built in the state over the past three years. 

Successful economy

The economy has been successful for some time and is in a good situation for corporate expansion. Interest rates remain low in many places and banks are eager to lend money to start new businesses. Wages have begun to rise after remaining stagnant and harming workers for many years. The tourism industry is still booming and has been since a few years after the end of the Great Recession. 

Areas like Hilton Head thrive when people have enough money in their pockets to go on vacation. More tourism means more tax revenue for the state and city and more money for banks to lend to new businesses. A large number of tourists also improves the chances of a new retail small business getting off of the ground. In addition, businesses that cater to other businesses find a high level of success when there are many tourists and an area is booming. 

Booming area

The island of Hilton Head is a particularly attractive place to start a business. Hilton Head has expanded past its historical reputation as a limited resort for the rich and famous. There are frequent new buildings and businesses moving in on a regular basis. New hotels, restaurants, and golf courses attract the tourists who spend their money at local businesses. Hilton Head is also attracting advanced entrepreneurs and tech businesses. These businesses can attract talent because of their proximity to the beaches and attractions that have made Hilton Head so popular with such large numbers of tourists. 

Conclusion

Starting a business is by no means a guarantee for success. Individuals still have to pour hundreds of hours and thousands of dollars into their business plan. Even the best business plans can be derailed by unseen forces. But starting in a successful area places an individual on a head start towards success. Starting a business in Hilton Head, instead of in another far-flung area, could mean the difference between success or failure for any small business.


What Are Reputation Management Consultants

For a business today, it is important that a business is online. In addition to being online, it is important that the image of the business online is a positive one. It is crucial for success. If there are negative reviews or social posts, or additional negative PR, it can be the end of a business. That is if it is not handled properly.

What are Reputation Management Consultants

Not everyone knows how to handle a negative situation online if it comes up. That is why businesses today are looking into having reputation management consultants to handle and boost their online image. Reputation management consultants offer comprehensive services to help to remove online bad reviews and content and help to promote a positive for the company, through positive news and reviews. In some situations, the reputation management consulting group also help to handle crisis situations and problems. The consulting services also help to establish and protect a brand’s image, including the business itself and its leaders like the CEOs and executives.

What Strategies do the Reputation Management Consultants Use?

There are several ways the consultant groups help to establish and maintain a positive image for brands.

Social Media Managing

Social media is one of the first ways people look for a business. Using social media is a great way to grow your business, but negative comments or inappropriate pictures can quickly cause a negative view of a business. Using reputation management consultants a business can clean up the social media accounts, create engagement across social channels and make sure the accounts are appropriate for the business.

SEO

SEO or search engine optimization is how information on the internet is shown when using search engines like Google. Using SEO online content can rank higher or first during a search result. When a website shows up first or on the first page of a search engine, it usually means that there are more visits to the website and more customers can find the business.

Using SEO, the reputation management consultants firm is able to push the positive information about a brand or business and lessen the likelihood that the negative information shows up in the searches. Using positive content that is optimized for search engines, the negative results are not the first things to show up during a search for the company.

Online Reviews

Many companies use reviews to get feedback for the services provided and to let other potential customers know what to expect of their services. When there are positive reviews, a consulting firm can use these reviews to promote the company on search engines and on social media. When a negative review is left, the reputation management consultants get notified quickly and can handle the situation before it makes the company look bad.

Content Management

In order to grow a business’s online reputation, it is important to have quality content on the website. This content, whether it is on a website or a blog, needs to be well written, unique and provide quality information. The reputation consultants will help to improve the content that is currently on the website and help the business create additional high-quality content. When the content that the business provides is worth reading and is relevant, it adds credibility to the brand and helps to add credibility. This increases the brand’s reputation.

Since a reputation can be difficult to grow but can take almost nothing to damage, using reputation management consultants can ensure that a brand is being seen as a brand that others will be happy to work with.


A deck with a great view

How to Develop a Reputation as a Niche Business

A good reputation is very important for every business because it is one of the factors that attract new customer and help retain the current ones. A strong reputation is one that does not change easily despite having an occasional negative review or despite you making a certain mistake. Building a good reputation can be less challenging but maintaining it can be overwhelming because people can have different opinions and perceptions about your business. Some of these perceptions may lead to misinterpretation of something related to your business and if not handled well can ruin your reputation. Therefore, you can use the following tips to ensure that you develop and maintain a good reputation on both online and offline platforms. 

1. Gain More Knowledge About Your Niche Business

When customers approach you either physically or from online channels, they expect you have all the details about the products and services you are offering to them. It is your duty then to gather and enhance your knowledge in the industry you are operating in. Attend business seminars and conferences relating to your niche business, do your research online and form positive networks with like-minded people. This way, you will be fully equipped with all the answers that your customers may have for you. For instance, if your niche business involves dealing with dock supplies and a homeowner or a contractor wants to know something about lumber, lighting, railing or any other accessory, it is good to have this information handy. Also, be willing to share this knowledge with other people in meetings and also through online blogs or social media posts. Having the knowledge and being willing to share with others will build your reputation and attract more customers to your niche business. 

2. Invest in a Good First Impression

The first impression can either build or prevent a strong relationship from happening. Always remember to present yourself the way you want people to see you because either way, they will judge you before you even open your mouth. The first impression is sometimes one of the undervalued aspects in business, but it is very important when it comes to the development of a good reputation. There are different ways to impress customers, and it includes everything from your attire to the way you receive or greet your potential customers and your confidence when you talk. The success of your niche business will depend on how you represent it. 

3. Communication Skills

Communication is key when it comes to developing and maintaining a strong reputation for your niche business. For example, if you’re working to install a deck for a client, even if they have not requested an update about the progress of their decking project, send an email to let them know you care. You will not only start building a strong relationship, but you may trigger placement of a new order for other products like dock accessories. However, do not keep on emailing your customers after every five minutes because that will become a nuisance to them and most probably make them block your emails. Also, consider asking for feedback about your products or services from your customers, as this will prove that you value their opinions and are willing to improve based on these opinions. However, when you get this feedback, stay on top of responding to them. This form of interaction will drastically improve your relationship with customers and hence build a strong reputation. Ensure that you can communicate effectively with your current and potential customers and this will build and maintain your reputation. 

4. Promise What You Can Provide

Everything you promise your customers should be provided as promised and within the time promised. If you are not available to deliver something in the timeframe you promised, delegate that task to someone else to avoid disappointing your customers. Sometimes an emergency can lead to a delay of delivery and if this happens to you, alert the customer in advance to avoid looking like a scammer or a flake. This is one of the strategies that companies such as Decks & Docks Lumber Company have been applying for the last 20 years, which is ensuring rapid delivery of dock supplies to their local and international customers. Apart from valuing delivery time which is very important, deliver the exact product or service that you promised or which the client requested. Everyone wants to work with a supplier who values their time and needs, and if you can master this trend, your reputation will remain strong throughout. 

5. Consider Helping Other People Achieve Their Goals

This is a very important technique when it comes to building the reputation of your niche business because when you help other people succeed, they will look forward to continuing their work with you. This is one of the reasons why most successful businesses use customer success to attract and retain customers. Help others, and they will be willing to help you in return. This includes your customers, employees, friends, relatives, and business associates among others. They all play a big role in your business success. 

6. Improve Your Online Presence

If you have a website for your niche business, make sure that it is friendly, easy to navigate, fast and compatible with mobile phones. This is your first step in developing a good online reputation. Also, use social media platforms to tell people about your brand and when doing this, ensure that you post regularly, publish up-to-date content and interact with your online commenters. Your online presence is very important for the development and maintenance of a strong reputation in today’s digital world.


David Buck

David Buck Interviewed On Inspirery

David Buck

Experience isn’t the only thing one needs in business, it’s also a proven track record. That’s what David Buck has to offer. David is a renowned horticulturist with years of experience.

When David isn’t working on his farm or consulting on other projects, you can find him traveling the US and abroad.

You can read David Buck’s full interview on Inspirery by visiting: http://inspirery.com/david-buck/