What Are The Benefits Of Testing Software In An Agile Environment?

In the fast-growing world of today where the internet is the centre of many transactions, customers demand to enjoy faster implementation on their software products. This has seen many software companies work in parallel on different of their products to enable fixing of bugs found in versions released with additional features. Doing this without a system that organizes activities might turn out difficult and that is why many of these companies are shifting to the agile methodology of testing. If you are in the software industry, you need to understand why you should embrace agile testing for all your processes. Here are top reasons to consider.

Better collaboration
When you bring together a team of architects, developers, and coders to work closely, it means you create more room for communication and coordination. The entire lifecycle of the development process is overseen by all professionals who take part in structuring of the various parts that make the up final product, so having agile testing provides an ample environment where these professionals can work in sync to provide a quality and error-free product. With collaboration, it is faster to implement the various parts of the process and whenever an error comes up the information is logged showing at which point the problem began, which makes debugging easy.

Faster time to market
Using agile testing methodology also provides for quick releases and faster entrance into the market. Through the incremental and iterative models used, experts minimize the overall duration between test requirements and results validation. The result of this is a faster development and testing process, which means software is released to the market without delays. The method works perfectly on a system where the production line is supplied with many requests from different customers.

Cost efficiency
Another benefit of centralizing software testing through the agile method is that the entire system offers resource utilization and minimizes the total cost incurred in the procurement, maintenance, and set-up of software testing. With everything already set for testing, professionals involved are left with quality of the product to worry about.

Since not many processes are required to be done manually, the overall process delivers a cost-effective mechanism of testing, and this translates to timely release of the software in question. Money that could have been used doing patches and hiring more experts to scrutinize the system is spent perfecting the software, and the fact that there is absolutely no requirement to set up the testing environment it allows the company to shift focus to what really matters.

Improved quality
Working through a testing environment means every part of the software is overseen accurately to ensure no bits are erroneous or designed to subpar quality. Every stage of the testing process is concerned about delivering good results and factual information about the possible errors that might make the software unable to serve its purpose, and due to this keen and real-time scrutiny, one is able to produce high quality software.

Focused alignment
Agile testing operates on the basis of offering instant solutions, and this is possible because testers and developers are brought together in a confined environment that allows them to communicate feedback about the software. Testing metrics are submitted in real-time and any errors that arise are logged immediately to be addressed by the respective group of developers. All the focus is pinned to producing a refined product and this means all parties involved in the development and refinement of the software are invited to oversee the flow of the work, and this joint effort makes it possible to come up with creative and efficient solutions.


5 Things That Separate Growing From Redundant Businesses

Companies like Inc. list down the fastest growing companies every year. To feature in this list, only the fastest growing companies manage this prestigious list. Sometimes you wonder how these companies do it. It is natural to be concerned especially if you are an owner or work for an SME. In this article, we will look at some of the key things that separate explosive business from those languishing in mediocrity.

1. Operating at optimal levels

It is sad that most businesses start with the intention to grow, but sometimes the existing team lack the capacity to help the company operate at optimal levels on all fronts. You’ll notice that only through optimal levels can a company generate enough revenue, save on time, utilize its networks or simply recreate itself in times of challenges.

Aaron Minc studied Inc.’s 500 companies and observed that all of them were operating at insane levels of efficiency. When a product development cycle starts and ends within the shortest time possible, it gives marketing and opportunity to bring in the product within the shortest time possible in the market. If the growth strategy was to be ahead of the competition in launching a product, then the strategy works.

2. Fool proofing your value proposition.

Research is the starting point of a proposal. If the company fool proofs its value proposals completely, then the chances of success increase. Sometimes, companies that face hardships are either too lazy or too poor in terms of strategy to be thorough. Out of every three products, they propose, only one hits the market. That means time is wasted, resources stretched, and for no good reason. Only a successfully value proposition separates the winners from the losers.

3. The team and the organizational synergy

Most companies start small with the hope that the future will be bright. However, at a certain time, it is necessary to re-brand, not just physically, but also internally. Some people focus on the physical re-branding forgetting that a re-brand requires human resource supplement. Fortify your human resource accordingly in terms of training, recruitment of quality, and team building. Organizational synergy determines how the team works. Good synergy means improved productivity.

4. Harnessing feedback

In business, they say that a review from one disgruntled customer is equal to a 1000 positive reviews. In short, you cannot let one disgruntled customer feel that you did not have his or her best interest at the heart of your company. Focusing on making a customer satisfied is very important and only those who’ve mastered the art emerge winners every time. Harness feedback from clients, suppliers, and employees; stay ahead of the pack; and purpose to learn from every feedback.

5. Keep up with technology

One mistake that you should never afford to make is to be left behind by technology. If you do, you’ll forever play catch up. If your competitors are ahead, you’ll be at a disadvantage. As a business, you cannot afford to be a late adopter. You must be among the first adopters. Customers have a tendency to trust trendy companies. Always use technology to your advantage. Technology should always be capable of paying for itself. If technology is not bringing any strategic advantage to your business, you can always pass but not if it puts you behind your competition.

To remain on a growth trajectory is a process. If you miss the ropes, then you will always remain redundant and the risk of being phased out becomes a reality. Do not allow your company to go down this path.


Take Advantage Of Holiday Sales: 5 Tips For Jewelry Sellers

Consumer behavior is closely tied to the calendar. People spend more on weekends and holidays, and even world weather events and political milestones can effect what people buy and how much they spend. As a business person you must be tuned into your customer, and this includes knowing how their spending behavior ties into dates on the calendar. One of the first rhythms to get a handle on is the natural up and down flow of spending around holidays. If you sell jewelry, your product is closely tied to holiday spending. Here are five ways that you can take advantage of holiday sales.

1. Facebook Ads That Are Holiday Specific

It is estimated that there are 1.94 billion monthly active Facebook users. 42% of business owners report that Facebook is vital to their business (https://zephoria.com/top-15-valuable-facebook-statistics/). Facebook is a leading social media platform that billions of adults spend time on. A Facebook advertisement that introduces your product as the perfect gift for an upcoming holiday is sure to capture viewers attention. This is especially for the holidays where gift exchange is expected. For example, people will be shopping for gifts in the weeks immediately before Christmas, Mother’s day, and Valentines Day.

2. Offer Holiday Specific Products

Think about ways that your jewelry business can capitalize on holiday spending that might not be traditionally associated with jewelry. Offer Independence Day charms, Memorial Day soldier tag necklaces, or green products for Saint Patrick’s Day.

3. Target Obscure Holidays In Addition To Popular Ones

Think outside the box! Many print on demand jewelry companies can create the designs that you imagine in no time at all! These products could be on your shelves, or filling your eCommerce store in time for holiday traffic. Did you know that January 22nd is “Answer Your Cat’s Questions Day”? Make a pendant with some funny answers, and sell them to cat lovers in the days before this quirky holiday. You could make a funny cat themed Facebook video add, and pair it with your product! This is a simple technique, but could generate valuable sales!

4. Think About Consumer Specific Holidays

Jewelry sellers can also consider offering their clients deals on consumer specific holidays like “Cyber Monday” or “Black Friday”. This shows that a seller is thoughtful about their customers shopping habits. When a person is out spending money already, they are more likely to spend on your product. This could be both virtually, as in they are having a shopping spree online, or in a physical location.

5. Sweeten The Deal

One last way that jewelry sellers can take advantage of holiday sales is to make a deal with their customers. Throw something extra in with the products that you sell, in order to “sweeten the pot”! When it comes to holiday sales, this should be related to the season. For example if you are selling inspired silver angel pennants during the Christmas season, consider what your client is after. They are shopping for Christmas gifts for a person who loves angels, so tempt them with an add on. Your advertising could read, “This inspired silver pendant comes with a free angel ornament and personalized prayer card! Little cost effective touches like this can be just the thing to tip the scales in your favor and entice your customer to buy.


Cost-Effective Marketing Strategies That Grow Your Business

Marketing involves spending money to promote your business. This, in turn, drives business that making you revenue. It, therefore, becomes necessary to get the most bang for your buck. Small business owners can get more out their marketing campaigns by using low-cost strategies that work.

Marketing is also an excellent option to enable you to meet your sales goals. Being proactive about marketing means setting a clear plan that not only guides your efforts but also monitors the results. A thorough market research is used to inform the holistic strategy and vision. Krishen Iyer shares a few low-budget strategies that will grow your business.

• Employ an approach that integrates strong traditional marketing principles with digital strategies. Digital technologies have revolutionized the way businesses market their products. Reference your online address on the offline visibility solutions. This allows you to target your ideal customers in their preferred formats.

• Blogs provide a convenient platform to connect with the millennial generation. It can be used to generate more traffic to your e-commerce site. Blogs by nature are meant to be frequently updated. This increases your search engine rankings. Blogging enables deeper interactions with your ideal customers. A blog should be a core component of your business’ online presence. It provides a real and practical utility that helps build relationships with consumers.

• Take advantage of networking. Most of your clients are using social media. Platforms such as LinkedIn are dedicated to networking. Participate in forums that help promote your business. Create a sustainable social media marketing plan. Respond and tune your campaigns in line with the feedback you receive. A networking plan helps you focus on the target groups that matter. Rich media and practical content are more powerful and cost-effective than adverts.

• Ask for reviews from previous customers. Testimonials demonstrate that other people have used and liked your products. It helps to get famous people to express their opinions about your offerings. People like to belong. They will be attracted to things that they see with other famous people they like. Reviews can be used to augment your online and offline campaigns.

Marketing enables you to actualize your business plan and achieve growth. Find innovative strategies that positively impact your bottom line. Focus on the people you are targeting and position your value offering appropriately.


Top 5 Digital Trends to Watch in 2017

The digital world is changing fast, which means businesses have to be at their best to experience growth. This rapid change in the industry means business can’t afford to relax if they want to be at par with other players. Here is a list of digital trends to watch to help you remain relevant in 2017.

 

1. E-commerce re-basing

Re-platforming or re-basing is something that is critical for the survival of e-commerce. It is a very common item for businesses and is done with the aim of increasing efficiency hence enhancing competitive advantage vital in the ever-changing digital marketplace.

E-commerce offers business a better solution enabling them to concentrate more on marketing activities than on website maintenance. A business that wants to succeed must stay trendy and picking the best platform to run on is the first step.

 

2. Gamification

Gamification is another digital tool that will be crucial for your business in 2017. This tool can be used to inspire and even motivate people in their workplaces. The technique employs scientific technology to motivate employees through point scoring like in a game, thereby producing a personal challenge.

Rewards for achievement and recognition in this tool can be given in the form of badges and points among others.

 

3. Mobile compatibility

Mobile phones have become so popular and have emerged as important sources of information for many customers. Now and then, people are faced with mobile moments, times when they use their phones to know about something quickly and accurately. It is up to the marketers to ensure that they are reachable to more people during these moments.

Marketers should ensure that they can engage with potential customers one-on-one using mobile tools. Any marketing strategy that is not compatible with the mobile phones may not give the desired results.

 

4. Personalization

Personalization is another tool that businesses should maximize on in 2017. This technique allows you to send different messages to different people based on their individual needs instead of sending the same message to all the people.

Many tools available are enabling businesses to predict the shopping behaviors of their customers based on the previous shopping choices. This makes it easy for personalization to make sure that the right messages are sent to the right people.

 

5. Communication chatbot

Messaging platforms such as Facebook Messenger have conversational tools called bots. A Chatbot is vital as it enhances audio and text communication. Conversational Chatbot enables companies to communicate with their customers easily. As a result, companies are provided with an efficient way to provide customer service.

The tool allows a company to get the feedback on its products from its customers, while the customers have an avenue to file their complaints or confirm details about a product. Every customer wants to associate himself with a company that is there at the hour of need.

Watching digital trends can help you understand the future of your related industry. Martin J. Stallone, an investment management advisor, is one of the managers that have found great inspiration from keeping up with trends.