Take Advantage Of Holiday Sales: 5 Tips For Jewelry Sellers

Consumer behavior is closely tied to the calendar. People spend more on weekends and holidays, and even world weather events and political milestones can effect what people buy and how much they spend. As a business person you must be tuned into your customer, and this includes knowing how their spending behavior ties into dates on the calendar. One of the first rhythms to get a handle on is the natural up and down flow of spending around holidays. If you sell jewelry, your product is closely tied to holiday spending. Here are five ways that you can take advantage of holiday sales.

1. Facebook Ads That Are Holiday Specific

It is estimated that there are 1.94 billion monthly active Facebook users. 42% of business owners report that Facebook is vital to their business (https://zephoria.com/top-15-valuable-facebook-statistics/). Facebook is a leading social media platform that billions of adults spend time on. A Facebook advertisement that introduces your product as the perfect gift for an upcoming holiday is sure to capture viewers attention. This is especially for the holidays where gift exchange is expected. For example, people will be shopping for gifts in the weeks immediately before Christmas, Mother’s day, and Valentines Day.

2. Offer Holiday Specific Products

Think about ways that your jewelry business can capitalize on holiday spending that might not be traditionally associated with jewelry. Offer Independence Day charms, Memorial Day soldier tag necklaces, or green products for Saint Patrick’s Day.

3. Target Obscure Holidays In Addition To Popular Ones

Think outside the box! Many print on demand jewelry companies can create the designs that you imagine in no time at all! These products could be on your shelves, or filling your eCommerce store in time for holiday traffic. Did you know that January 22nd is “Answer Your Cat’s Questions Day”? Make a pendant with some funny answers, and sell them to cat lovers in the days before this quirky holiday. You could make a funny cat themed Facebook video add, and pair it with your product! This is a simple technique, but could generate valuable sales!

4. Think About Consumer Specific Holidays

Jewelry sellers can also consider offering their clients deals on consumer specific holidays like “Cyber Monday” or “Black Friday”. This shows that a seller is thoughtful about their customers shopping habits. When a person is out spending money already, they are more likely to spend on your product. This could be both virtually, as in they are having a shopping spree online, or in a physical location.

5. Sweeten The Deal

One last way that jewelry sellers can take advantage of holiday sales is to make a deal with their customers. Throw something extra in with the products that you sell, in order to “sweeten the pot”! When it comes to holiday sales, this should be related to the season. For example if you are selling inspired silver angel pennants during the Christmas season, consider what your client is after. They are shopping for Christmas gifts for a person who loves angels, so tempt them with an add on. Your advertising could read, “This inspired silver pendant comes with a free angel ornament and personalized prayer card! Little cost effective touches like this can be just the thing to tip the scales in your favor and entice your customer to buy.


Cost-Effective Marketing Strategies That Grow Your Business

Marketing involves spending money to promote your business. This, in turn, drives business that making you revenue. It, therefore, becomes necessary to get the most bang for your buck. Small business owners can get more out their marketing campaigns by using low-cost strategies that work.

Marketing is also an excellent option to enable you to meet your sales goals. Being proactive about marketing means setting a clear plan that not only guides your efforts but also monitors the results. A thorough market research is used to inform the holistic strategy and vision. Krishen Iyer shares a few low-budget strategies that will grow your business.

• Employ an approach that integrates strong traditional marketing principles with digital strategies. Digital technologies have revolutionized the way businesses market their products. Reference your online address on the offline visibility solutions. This allows you to target your ideal customers in their preferred formats.

• Blogs provide a convenient platform to connect with the millennial generation. It can be used to generate more traffic to your e-commerce site. Blogs by nature are meant to be frequently updated. This increases your search engine rankings. Blogging enables deeper interactions with your ideal customers. A blog should be a core component of your business’ online presence. It provides a real and practical utility that helps build relationships with consumers.

• Take advantage of networking. Most of your clients are using social media. Platforms such as LinkedIn are dedicated to networking. Participate in forums that help promote your business. Create a sustainable social media marketing plan. Respond and tune your campaigns in line with the feedback you receive. A networking plan helps you focus on the target groups that matter. Rich media and practical content are more powerful and cost-effective than adverts.

• Ask for reviews from previous customers. Testimonials demonstrate that other people have used and liked your products. It helps to get famous people to express their opinions about your offerings. People like to belong. They will be attracted to things that they see with other famous people they like. Reviews can be used to augment your online and offline campaigns.

Marketing enables you to actualize your business plan and achieve growth. Find innovative strategies that positively impact your bottom line. Focus on the people you are targeting and position your value offering appropriately.


Top 5 Digital Trends to Watch in 2017

The digital world is changing fast, which means businesses have to be at their best to experience growth. This rapid change in the industry means business can’t afford to relax if they want to be at par with other players. Here is a list of digital trends to watch to help you remain relevant in 2017.

 

1. E-commerce re-basing

Re-platforming or re-basing is something that is critical for the survival of e-commerce. It is a very common item for businesses and is done with the aim of increasing efficiency hence enhancing competitive advantage vital in the ever-changing digital marketplace.

E-commerce offers business a better solution enabling them to concentrate more on marketing activities than on website maintenance. A business that wants to succeed must stay trendy and picking the best platform to run on is the first step.

 

2. Gamification

Gamification is another digital tool that will be crucial for your business in 2017. This tool can be used to inspire and even motivate people in their workplaces. The technique employs scientific technology to motivate employees through point scoring like in a game, thereby producing a personal challenge.

Rewards for achievement and recognition in this tool can be given in the form of badges and points among others.

 

3. Mobile compatibility

Mobile phones have become so popular and have emerged as important sources of information for many customers. Now and then, people are faced with mobile moments, times when they use their phones to know about something quickly and accurately. It is up to the marketers to ensure that they are reachable to more people during these moments.

Marketers should ensure that they can engage with potential customers one-on-one using mobile tools. Any marketing strategy that is not compatible with the mobile phones may not give the desired results.

 

4. Personalization

Personalization is another tool that businesses should maximize on in 2017. This technique allows you to send different messages to different people based on their individual needs instead of sending the same message to all the people.

Many tools available are enabling businesses to predict the shopping behaviors of their customers based on the previous shopping choices. This makes it easy for personalization to make sure that the right messages are sent to the right people.

 

5. Communication chatbot

Messaging platforms such as Facebook Messenger have conversational tools called bots. A Chatbot is vital as it enhances audio and text communication. Conversational Chatbot enables companies to communicate with their customers easily. As a result, companies are provided with an efficient way to provide customer service.

The tool allows a company to get the feedback on its products from its customers, while the customers have an avenue to file their complaints or confirm details about a product. Every customer wants to associate himself with a company that is there at the hour of need.

Watching digital trends can help you understand the future of your related industry. Martin J. Stallone, an investment management advisor, is one of the managers that have found great inspiration from keeping up with trends.