Nancy Etz

How You Can Support Female Entrepreneurs

While some people might not know the name Wendy Diamond, it’s hard to deny the impact she has had upon the worldwide global female entrepreneurship community. In 2014, she found Women’s Entrepreneurship Day, hosting the momentous inaugural events in New York City at the United Nations, while simultaneously hosting events in 144 other countries. She understood the importance and the need for women to become driving forces in global businesses — and why it has to be something that happens on a regular basis and not just on one day out of the year.

The Importance of Female-Owned Businesses

It’s possible you’re not aware of the many benefits that take place when female-owned businesses are supported. According to the Harvard Business Review, helping out female-owned businesses can actually elevate global GDP by over two trillion dollars annually. In addition, the more women who are engaged in businesses translates into women entering the political arena. This leads to having governments that are more inclusive and which promote policies that reflect the entire communities they serve, rather than a smaller minority.

Support female-0wned businesses

What can someone do to show their determination to empower female entrepreneurs and founders? The most obvious answer, of course, is to use your money to support businesses owned and founded by women. It’s important to make sure, however, that you’re actually dealing with a female-owned business — otherwise, you might discover that the female-sounding trademarked name is owned by a mega-corporation that isn’t run by females.

Social media promotion

We’ve all seen the power of social media, right? We’ve seen important governmental decisions undergo radical transformations when social media is activated. That same social media has incredible power when it comes to lifting up female-owned businesses. If you’ve had a great experience at one of those businesses, you need to simply post on your various social media platforms and let your followers know. In turn, if they repost your post, you’ll also be reaching their followers — and that can sometimes turn into a groundswell if it goes viral.

Work to provide access to working capital

There is a major disparity between the way that male and female entrepreneurs have access to working capital. Women have a harder time getting the necessary funds to either start their businesses or to keep their businesses operating during the initial start-up phases. If you’re involved in the financial sector, consider setting up programs that make it easier for females to get the funding needed to start their businesses. It might be one of the smartest decisions a financial institution can make, especially in terms of public goodwill and public relations.

Become a mentor

If you’re someone in a position to share your knowledge and experience with others, consider becoming a mentor. Nancy Etz of Creative Artists Agency, considered one of the most powerful literary and packaging agents in the business, stresses the importance of having a mentor to bounce ideas off of and to gather insights.
In addition, programs from the Small Business Administration are available, one of which is DreamBuilder, which is a step-by-step process to helping women create a business plan for their dreams or work to make an existing business plan more marketable when it comes to access to funding.

Donate to causes that empower female-owned entrepreneurs

Nancy Etz of CAA also recognizes that part of helping out individuals who are starting businesses means working to create opportunities to get those women access to finances that might not otherwise be available. One way is through scholarship programs so that females get the higher educational opportunities needed in order to go from simply dreaming about being a female entrepreneur into a reality.

At the end of the day, it’s important to understand that female entrepreneurship is an important and vital aspect to any successful society and when both males and females are given a level playing field, just about every aspect of that society shows a dramatic improvement.


Daniel Doyle Pleasantville

7 Important Questions to Ask Before Adding New Employees to Your Team

Employees are the building blocks of your company. You want to have good help. Almost as important, you want to have the right amount of help. Are you considering hiring new people? Here are 7 important questions to ask before adding new employees to your team.

1. How are your employee productivity numbers?

Your employees do a set amount of work throughout the day. It’s important to have certain metrics in place to judge how much work each person is doing. Challenge employees to improve on their productivity and get more work done. You can encourage friendly competition in the office with awards. Winners can even get a monetary reward. Eventually, you will notice people working harder and getting more done. You may not need to hire anyone new after all!

2. Can you afford new employees?

Obviously, you need to be able to pay any new employees that come aboard. Examine your budget carefully to ensure that you have the money to hire new people and everything that comes along with it. You will need to spend money on onboarding and training, space for them to work, equipment, and benefits. Don’t forget to plan for slow periods of business when looking at your budget.

3. What can you handle yourself?

Sometimes, you are the one who needs to be more productive. When looking into hiring a new employee, ask yourself what responsibilities you can take on yourself. A couple of extra hours of work a day can save you quite a bit of money. Only hire someone to do a task that you can’t do yourself due to skill set or time. Daniel Doyle Pleasantville writes his own blogs instead of hiring someone else to do it.

4. Are you missing out on professional opportunities?

On the flip side, many people take on too much stuff at the office. While working on paperwork, accounting, and marketing, you may be missing out on a number of different business opportunities. When you have established yourself to a certain level, other people can handle the legwork when you see networking or sales opportunities. These opportunities can help increase profit and allow you to hire even more people.

5. Do you have to hire full time employees?

Full-time employees come with full-time responsibilities. You have to provide health insurance as well as other benefits. However, you don’t necessarily need to hire a traditional full-time employee. You may be able to hire part-time employees that won’t require the same benefits as full-time employees. You also have the option to hire independent contractors. Independent contractors are employees who get paid by the job. You don’t have to keep them on payroll once they have completed the job. As Daniel Doyle Pleasantville says, “you can hire them when you need them, but you don’t have to worry about finding them constant work.” Common jobs done by independent contractors include digital marketing, content creation, sales, IT, and tech support. Of course, there are other positions that can be done by independent contractors, too.

6. What type of personality meshes well in your workplace?

You want to maintain a certain energy in your workplace. Some owners prefer fun while others prefer something more sophisticated. The people in your office contribute to the energy, so you want to hire people with a personality that fits the personality you want in the office. Do you prefer quiet, organized people or outgoing improvisors? You get to pick people who fit your vision.

7. Is your current momentum sustainable?

One of the things you need to consider is the future of your company. Do you need more help now because it’s a busy season? What will you do with the employee once business slows down again? Is your product something that will be necessary or wanted in ten years? Also, where do you want to be? You may not even be in a position where you want to continue to build. How much longer do you plan on running this business? You need to think about your future to make the best decisions now.

Your employees help shape and develop your company. They do things for you so that you can spend your time on larger aspects of the business, such as growth. Asking yourself these questions could help you make the right personnel decisions for your current situation.


skincare pr company

Five Questions to Ask a PR Company Before Hiring Them

Running a business requires you to juggle multiple parts. Due to this, many businesses forget to manage their public relations (PR), which can lead to major consequences and a drop in support from their customers. You may want to find a PR company to help you, but you should ask these five questions before you hire one.

What do you expect from me?

Depending on the PR company you contact, some of them will have certain expectations from your business. For example, they may need you to give them access to specific information from your business. They could also ask to see your demographics and other details that will help them properly represent your company.

If you know what a PR company expects from you, then you will have an easier time working with them. This is because you can go into the situation knowing what you need to contribute when it comes to PR. These expectations will help both sides effectively work together instead of against each other.

What campaigns have you done in my industry?

When you hire a PR company, you want to make sure they have some experience in your industry. If they don’t understand how your industry works, then they won’t know how to properly market and share your business with your target audience. For example, if your business focuses on treating acne, then you should look into a skincare PR company.

On top of this, you can check out the different campaigns these PR companies participated in. This gives you the opportunity to see examples of their work, so you can determine if the PR company will be a good pick for your business. If they haven’t worked in your industry, then you may want to hire a different company.

How will you communicate with me?

As you work with a PR company, you need to make sure the team can effectively communicate with you. This comes down to identifying a communication channel you can both use to ask questions and give each other updates. After all, if you want your PR team to succeed, you need to effectively communicate with them.

The PR company may suggest certain channels that work for their teams, but they could also ask you what you prefer to use. Either way, make sure you can use a communication channel that will work for you. After all, you don’t want to learn a new communication channel just to stay in contact with a PR company.

What services will you offer?

PR companies can take different approaches when it comes to interacting with the public, so you need to understand the mainstay services they offer. PR can cover a variety of topics, so you should know what a PR company will offer you. Otherwise, you may hire a PR company that can’t meet your needs.

Each PR company will offer its own set of services, so you need to find out if those services will benefit your business. Otherwise, working with that company will only waste your time and money. Make sure you spend some time looking into different PR companies in your industry to ensure you find one with the services that you need.

How much will it cost and do you offer additional services for more money?

Even if you find a PR company that will work for your business, you need to fit it into your budget. After all, you can’t break your bank as you find the right PR company, so you need to ask how much their services will cost. Otherwise, your company could get ripped off or spending more money than you should for the service.

On top of this, you should ask if the PR company offers other services or packages that could help you. When you look into PR companies, you need to know all of the options available to you. By asking this question, you can figure out what you should pay for and if you should use a different PR company.

Conclusion

You need to ask PR companies these questions beforehand, especially if you want to improve your PR. This approach can help you find the right PR company, and ensure you find a company that will work well with your business. Whether you contact a skincare PR company or one that works with any business, you should ask these questions.


hemp harvesting

Is Growing Hemp a Profitable Business?

The growing and cannabis have been illegal in the U.S. since 1937 when the Federal Government decided to outlaw the growing, sale, and possession of cannabis. Hemp harvesting is taking place once more across the U.S. as the relaxation of hemp laws has led to a range of options for farmers to explore. The relaxing of cannabis laws across the U.S. has led to the development of the cannabis and hemp market, which could be aided by the ongoing trade wars between the U.S. and China. Despite the Chinese leading the international hemp and cannabis market, the U.S. is catching up with farmers across the nation looking to profit from growing cannabis.

What Should I Grow?

When you are thinking about the different options open to you as a farmer of cannabis and hemp, you will want to choose the correct crop for your needs. There are three major markets in the hemp sector, which are:

  • Grains
  • Fiber
  • CBD extract

These three markets offer widely different options for you as a farmer because you will soon discover the different benefits and issues facing each market. Hemp can be grown for its grains, oil, or fiber with the CBD oil market known as the most profitable available.

What is the Grain Market Worth?

The three markets for hemp production offer very different results for you to enjoy as a farmer. The first being the grain market that has been developed with more profitability for your crops than those on offer from grains, such as wheat with emp offering a return on investment of between $0.65 and $0.60 per pound. As a farmer who has heard so much about the potential profits on offer from hemp, you may think this is a small amount to receive for your hard work. However, one of the benefits of growing cannabis for hemp is the proximity these plants can be grown in. Cannabis plants grown for grains can produce around 1,000 pounds of useable cannabis per acre giving a return of around $6,000 to $6,500 per acre.

How the CBD Oil Market has Grown?

The most profitable use of the hemp market is the development of the CBD oil sector that has grown since the 2018 Farm Bill in the U.S. CBD oil is a popular option for a range of medical and mental health issues that have been shown to benefit from the use of this product that does not include THC. THC is the chemical in the cannabis plant that is associated with the high many people feel when they consume the plant in some way.

No matter how much money is made by farmers growing cannabis for the grain or fiber markets, CBD oil is the most profitable available. The CBD oil market has a supply that has yet to match the demand for the products that continue 0.3 percent THC or less. The growing of hemp for CBD oil extract is the most profitable option for farmers who hope to make a healthy profit in a short space of time. The value of the hemp industry per acre varies when used for CBD oil because of the quality of the plants used from $2,500 to $75,000 per acre. The CBD oil sector of hemp harvesting marketing is the most significant part of an industry totaling more than $47 million per kilometer farmed, according to Businesses.com.

The Fiber Market can be Difficult

No matter how many tariff wars that take place between the U.S. and China, the hemp harvesting for fiber market remains rooted in Chinese territories. The fiber market gives a return of around $260 per ton with between two and three tons grown per acre in the U.S. The main problem for anybody wanting to grow hemp for fiber is the problem of processing needing to be done directly after harvesting takes place at a plant around 30 miles from your land. Chinese producers have developed communities and agricultural areas around processing plants that do not exist in the U.S.

A Growing Market

The hemp and CBD market has been growing for the last few years with the overall sector estimated to grow to a $2 billion industry by 2022, according to AG Professional. Indoor facilities where plants are grown under lights can be more profitable with up to four harvests per year during an average farming season.


Jean Danjong Chen

Jean Danhong Chen Discusses How Law Firms Have Adapted To Working From Home

When lawyers like Jean D. Chen are looking for a way to adapt to the COVID-19 pandemic, they must be as creative as possible. Lawyers need to keep working, but they cannot keep their offices open as they would normally. There are a few things that can be done to make a law office efficient, safe, and adaptable. While every lawyer needs to decide for themselves, it still makes sense to study what other lawyers have done to make a difference.

Physical Locations Must Close

Jean Danhong Chen knows that law offices need to close their physical locations. These locations are often spread around large areas because that makes it easier for the firm to reach as many people as possible. However, it is not safe to have large groups of people coming in and out of the office.

Even if a lawyer works in a small office with a secretary and no other support staff, the office space itself is not large enough to keep everyone safe. Adding one client in a tight space puts both the lawyer and their secretary at risk.

Lawyers Can Work Through Video Conferencing Services

Lawyers should start working using video conferencing services. These video apps allow lawyers to speak to their clients, other attorneys, and even government offices. This is an especially important part of any business model because the local court might offer hearings via a video conferencing app. The lawyer can add their client to the conversation, and no one needs to cram into an office.

Lawyers should, however, find the video conferencing service that they feel is the safest. If the service does not protect the calls that are made, privileged information could be compromised. This is why it is important for law offices to pay for a premium service that offers the best connection quality and security.

Just like with many businesses, attorney offices have opted for Zoom Conferences, xWeb, and other digital conference call programs.

Lawyers Can Call Clients Easily

Lawyers can use virtual phone numbers to call their clients and talk about cases. A lawyer likely prefers to speak to clients in person, but that is not always possible. Lawyers need to give up the idea of traditional law culture where a big office and closed blinds indicate that an important meeting is taking place.

Talk to clients on the phone, get the job done, and move on. Nothing has really changed here. In most cases, clients have alternate numbers for their attorneys, and lawyers should already have different ways of getting in touch with their clients.

Law Offices Need To Consider Offering A La Carte Services

When lawyers charge for “billable hours”, they are charging for the full force of a big law firm. However, these billable hours are often very expensive. If people are losing their jobs, they cannot afford to pay a lawyer a ton of money for one simple service. Clients become customers, and they are not going to pay for a lawyer to pick up the phone or answer an email.

Jean D. Chen believes that law firms should offer a menu of services that clients can choose from. Lawyers that are working remotely can provide those services, and they can pass on other services to their secretaries or paralegals. Everyone at the firm will get paid, but clients can clearly see how much they are paying for each service.

If law offices try to hold onto the old model of billing, they will not have many clients. Jean Danhong Chen knows that clients will avoid hiring lawyers if they know the service is cost-prohibitive.

Lawyers Can Work Faster

Lawyers can work faster if they are at home with a computer and phone. People are not walking in and out of the office all day, and lawyers can avoid phone calls by swiping to decline on their cell phones. A lawyer can get back to clients faster, and they can quickly get through hearings without taking the time to travel to the courthouse.

At the same time, local judges, prosecutors, and public defenders can get more work done. Someone who is using video conferencing and phone calls to do their business is not slowed down by the pace of a legal office. Paralegals can do more research, and secretaries have more time to manage paperwork.

File-Sharing Makes Life Easier

Lawyers should use secure file-sharing services. A file-sharing service allows attorneys to share documents, look through evidence, and even file documents with the court. If lawyers know how to use these services, they can file paperwork in seconds. Filing is often much cheaper because lawyers are not traveling to the courthouse every day, and it is much easier to meet deadlines.

Jean D. Chen also believes that file-sharing services make it easier to edit documents for mistakes.

Lawyers Can Change Their Business Model Today

Following the advice of Jean Danhong Chen will help lawyers adapt to the COVID-19 pandemic. Local courts and municipalities have already made changes to the way they operate, and lawyers should do the same.  


video production

How to Start Your Own Video Production Company

The switch to a more interactive lifestyle based on our social media platforms has pushed most of us to become more creative in every aspect of our lives. For many of us, this means we are looking to expand our career options into a more creative way of working and enjoying life. The dream of many of us is to break into photography or video production to create the shows we see on the TV, videos of events, and the short videos we see on social media.

Don’t Buy Expensive Equipment

One of the first steps many people take when they are looking to start their own production company is to head out of the door and purchase a lot of expensive equipment. The Beat explains there are a number of options you can explore to make sure you get the best options for starting your new business in a budget-friendly way. The use of a respectable rental company is a good option to explore to get started with professional equipment at a fraction of the cost.

Draft a Business Plan

No matter what kind of business you are looking to create you should always have a definite plan in mind. One of the first steps to take is to decide on which area of video production you are going to try and work in to help you focus on the career you hope to build. One mistake you will want to avoid is creating a business plan that focuses solely on the short or long-term goals of your company. If you are starting out, you may want to build a business plan explaining where you will film your work and with what equipment. Chron explains your long-term goals could include deciding on where you will move your company to when in need of larger studio space.

Look at Local Business Requirements

When you are looking to start your video producing career, you will want to make sure you are staying within the requirements of the local business regulations. Many people will explain the benefits of incorporating your new business as soon as possible. Instead, you can often work under your social security number as a freelancer before incorporating when your business begins to grow in size and stature. In some areas of the world, a business license is often needed to operate when incorporated meaning a call to your local government should be one of the first you make.

When You’re Ready to Think About Equipment

When you are moving forward with your career and you have some extra funds to invest you can turn your attention to purchasing your equipment. One of the first steps you may want to take is to invest in a high-quality camera when you are tired of renting equipment. The best equipment may not be initially available so it is important to do your research and find the best camera available.

There is more to starting a career in video development than just owning a camera and setting off to shoot. You should also be looking to find the correct equipment in other areas, such as sound and lighting. This can be an expensive area and one that requires the employment of specialist sound and lighting technicians who can ensure all your work is completed correctly and efficiently.

Name your Business

You may think this is the first step to take, but you will often find you are looking to name your business after a short period of work building your reputation. For most people, the most important aspect of starting your career is to get your name into the industry meaning you should start working under a simple brand. If you have yet to incorporate your business you may feel your best option is to work under your name. After a few months or completed projects, you may begin to feel your company needs a brand to stand out from the crowd. Once you have some employees you will often feel your company needs a brand and logo because it has expanded beyond a one-person business.

Starting your own company is difficult no matter which sector you are choosing to play a part in. A video production company can be a major investment, but it can bring you a lot of success when you choose to move forward in the correct way


David Ebrahimzadeh

How to Invest in Real Estate During the COVID-19 Pandemic

The COVID-19 pandemic has shaken our society to the core. It has affected nearly everyone’s life in some way. From retail stores to hotels, and everything in between, businesses across the country and the world are feeling the economic toll. Around the world, it seems as if no one has been left untouched by this crisis.

Due to the economic impact of the pandemic, many millions of Americans are having a hard time paying their rent, which in turn, leaves landlords in a difficult situation when it comes time to pay the mortgage. The same is true with hotels and retail stores. While most potential investors will see this is a nightmare scenario, there is no need to panic, as there are several ways you can keep yourself afloat during this time.

In this article, we will take a look at some of the ways the pandemic has affected the market and what David Ebrahimzadeh recommends you to do to protect yourself, or even profit from it.

Commercial Real Estate

Many real estate investors focus solely on commercial properties, which have been hit hard by the economic impact of the pandemic. Since mortgages that are typical for residential real estate do not apply to commercial properties, this further complicates the issue.

However, there are several programs in place to help tenants pay their rent. One such program is called the Payroll Protection Program, or PPP. If you find that your salary has shrunken because your tenants cannot pay rent, be sure to enlist the help of the PPP, so you can continue to receive income from the property.

Financing

As far as financing goes, we have been seeing lenders become pickier as to who they are dealing with. Their criteria have tightened greatly, and that should be no surprise. Both qualified and non-qualified lending has taken a big hit. This could be an issue for real estate investors wishing to do things such as renovations.

On the other hand, you would be glad to know that rates are relatively low. This would be a great time to refinance your property and take advantage of these lower rates. If you plan to acquire a new property, a great idea would be to borrow from the equity of the properties you already own and then obtain new properties at these low rates.

Single Family Residential Properties

Due to the high levels of unemployment seen as of late, owners of residential properties are right to be concerned. Even with the CARES act, which puts a 120-day freeze on evictions for renters living in properties which receive federal funds, The owners of these properties are still worried, and rightfully so.

Since many tenants cannot pay their rent, the government has stepped in and now guarantees specific loans, with the possibility of a 360-day forbearance, so long as the tenants’ income has been affected by the pandemic. If you own a residential property, you should find out if your mortgage is backed by government agencies such as FannieMae or FreddieMac. If your mortgages are not backed by these entities, there are still other options available to you, which your loan servicer will be able to assist you with.

Multi-Family Housing Properties

Apartment complexes and other multi-family housing properties are also an issue of concern during the economic fallout of the pandemic. Tenants who have faced pay cuts or have even lost their jobs will sooner or later become a financial drain on the owner of the property. Since buildings with more than four units cannot be financed through a mortgage, FreddieMac or FannieMae will be of no help here.

If you own such a property, be sure to stay in close contact with your tenants and make them aware of the relief programs the government is providing. It is up to them to take advantage of these relief programs, which will in turn, potentially save you from financial ruin, as far as that specific property is concerned. Communication is needed at all times. Make sure that you compassionately approach your tenants and do your best to create a working relationship with them, which will benefit everyone.

This pandemic and the economic disaster that has accompanied it is far from ideal. However, do not be discouraged. David Ebrahimzadeh recommends that you do your best to research all of the government assistance programs available to either you or your tenants. Such programs can make the difference between you holding onto your property, or letting it go


Inventory Optimization

How to Optimize Inventory During the Digital Age

More and more companies are relying on digital platforms to help make their business more successful. Companies no longer write down and record everything by paper, and instead almost all of our record and data is stored on computers. Computers have allowed us to store data, easily find what we are looking for, make quick calculations, and perform a vast number of business decisions. The digital age has caused many changes to how business is done, however, it comes with many benefits.

Digital platforms have helped companies keep better records of their inventory. Having an accurate inventory is essential for all businesses who want to increase their productivity and profitability. If your company is looking to improve its inventory optimization you should highly consider these tips. Here are some of the best ways to improve your inventory records and ordering.

#1) Use Artificial Intelligence Technology

To incorporate the best inventory management strategies to your business you should highly consider using a digital platform that focuses on artificial intelligence technology. Artificial intelligence technology has the ability to maintain a ninety nine percent accuracy of inventory records at a much faster capability than other methods. This solution to old and outdated methods has significantly increased the ability to maximize accuracy and profitability for companies that are already implementing these new methods.

#2) Predict Customer and Facility Needs

One of the best ways to increase your profit margins and to reduce overstocking of inventory you should highly consider using technology to help predict the needs of your customers and your facility. Many times, companies have too many items in their inventory. This reduces the amount of money they have to spend on other things. When too many supplies sit on inventory shelves companies lose out on time and money. To help improve inventory optimization companies need to use digital platforms and other technology to help predict the needs of the customers and facilities.

#3) Move Away From Traditional Spreadsheets

Recent statistics have shown that nearly seventy five percent of companies are using traditional spreadsheets to track and record their inventory. This method of data keeping is unrealistic in the digital age. Using traditional spreadsheets requires constant monitoring and often results in human error. When workers are responsible for updating inventory spreadsheets there is often a large amount of error that takes place. If you are looking to truly optimize your inventory you need to use smarter methods of data tracking. Using artificial intelligence technology can help your business find more success and make fewer errors.

#4) Use E-commerce Promotions

One of the best ways to help optimize your inventory is to understand what you have in stock. If you realize that you have too much of one item you may need to find ways to reduce it so that you can stock up on the more essential and popular items. To help you move the less popular items faster you can use e-commerce promotions. If you are able to sell things online for a reduced price you can help your business stay profitable. Sales and promotions is a great way to move items and to help your business optimize their inventory. It gives companies the ability to start fresh if they are unsure of what they have or how to move the items that they do have sitting on shelves and taking up space.

#5) Focus on Service-Drive Optimization

One of the best ways to optimize your inventory is to take a service-driven approach. Using a service-driven approach during the digital ages allows you to understand how customers show and how they decide what to buy and what not to buy. They use SKU-location technology to optimize inventory during every aspect of the business. This helps reduce your stock investment and keep your business profitable and successful.

Inventory optimization is a crucial part of business that can significantly help increase the productivity and profitability of any business. If your business is going to be successful during the digital age it is crucial that your business starts using digital platforms and artificial intelligence technology to help monitor and track their inventory. Keeping accurate records and predicting the trends of customers is one of the best ways to help increase your profitability. If your business is able to foresee the future and understand how inventory affects your return on investment you can truly help make your business more successful. During uncertain and predictable times it is important for all companies to use their inventory to their advantage


nancy behrman communications

Why Your Business Needs to Hire a Public Relations Firm This Year

Perhaps the greatest value your business can have is the ability to get people talking about it. Public relations plays an essential role in this regard because they can help facilitate conversations about your organization for a fraction of the cost that it would take to do so through conventional means. Advertising is an essential strategy to give your company profits, but it does nothing to help your company’s credibility because it is an expected behavior.

If you have wondered if your business needs to hire a public relations firm, you will see that there is plenty of upside to doing so. Here is what to consider with public relations firms, and whether or not you need to hire one.

Builds Brand Recognition

You can do a lot to get more eyes on your company through your own methods, but hiring a public relations firm can help expedite that process greatly. Building a brand is not a sprint, it is a marathon. A good public relations firm will work in correlation with your marketing strategy which may entail social media or other events you may be holding.

The fact of the matter is you will not get profit if no one knows who you are and what you bring to the table. Therefore, if you want to help your business grow, it a public relations firm may be the way to go. Brand recognition is the first step to being successful, and a public relations firm will go a long way in determining that.

Stay Relevant

When your business gets that first bit of buzz, it can prove to be a very exciting time. You should be excited because it can feel very rewarding to finally have people talking and interacting with your business after months of hard work getting it off the ground. However, if you think that was hard, imagine how difficult it will be sustaining the effort and making sure people don’t get tired of you.

An effective PR strategy is a multi-faceted process that produces different ways to get people talking about your business. The worst thing a business can do is grow stale in relativity to the competition. The moment that happens, you will see sales decline instantly. However, a PR firm can help with many of these issues. Suggestions will be made about different methods you could go about creating media and content. Videos, podcasts and other content specifically catered to your customers will help generate sales and keep the buzz going. You can understand more about these concepts through nancy behrman communications.

Increase Return on Investment

One of the worst mistakes that a company can make is thinking that they don’t need to hire a public relations firm just because sales are up. Major brands will have PR firms even when they are doing well because they are constantly preparing for the worst case scenario. Anything can go bad at any moment, and this can result in negative media coverage. Ultimately, trust in the brand will gradually decline and it will be reflected in declining sales.

On the other hand, if there is powerful news that is relevant to your business, it creates a great deal of excitement. This is where a PR firm will work to your advantage because it will increase sales. With an increase ins ales, this increases the return on investment that you had for your business. The more sales that are directly converted from the work of a PR firm, the more value you get for all the money you invested to get your business afloat. You can learn more about the value a PR firm brings to the table by seeking expert information from nancy behrman communications.

As you can see, hiring a PR firm can be beneficial to your business. Not only can it help build brand recognition, but it can generate sales in the process while increasing your return on investment. Businesses are becoming more competitive than ever and are always looking for ways to get an edge. One of the best ways to do start is by hiring a PR firm this year


Pacific Collection Group

5 Creative Ways to Spread The Word About Your Debt Collection Agency

Letting everyone know about your debt collection agency can be a difficult task. There are so many avenues that you can take and all of them can be viable. However, some are more beneficial than others. This is why business owners like Pacific Collection Group are masters in this area. They know exactly how to market their debt collection agency since they are all incredible at what they do. Thankfully, they have bestowed us with some information that will startup debt collection agencies find the traffic that it needs in order to succeed.

Using Word of Mouth

One of the best methods to market your business is to use word of mouth. While digital marketing has improved our outreach globally, it cannot compete with the organic approach of telling someone how amazing a certain business is. The message that they leave to someone else in person will be organic and authentic. It is hard to discern whether a company is worth it or not online since the marketing tactics that they use may seem non-genuine. Fortunately, Pacific Collection Group is talked about all the time since they are one of the best debt collection agencies in the world.

Utilizing Digital Marketing

While we did say that word of mouth can beat digital marketing in some areas, you still should be using digital marketing all of the time. Digital marketing can allow you to reach audiences that you never knew existed before. Fantastic companies like Pacific Collection Group always make sure to put their message out there with the power of digital marketing. This means that you can find them on platforms such as Facebook, YouTube, and LinkedIn. To not utilize these free services would be ridiculous and no business owner should ever not consider these avenues.

Networking Events

Nothing beats the power of meeting someone in person and selling your ideas and services to them. Meeting people at networking events is a great way to find a demand for your debt collection services. Fortunately, networking events happen in all sizes. Whether it is a local chamber of commerce or a national business event, there are opportunities waiting around every corner. Fortunately, your debt collection agency should always send a brand ambassador to these events so that they can make connections that will drum up business. This is a fantastic way to ensure a steady stream of clients coming through your door.

Utilize SEO

Did you know that writing articles and producing web pages on your website increases your chances of being found? You want to be able to stand out from the rest if you are a debt collection agency with ambitions. This is why you need to utilize SEO on your website to increase your chances of being found. SEO stands for search engine optimization. This important part of the internet determines how and where businesses get found. Thankfully, hiring an SEO specialist for your business will help you improve your index ranking on your web page. This can lead to big business leads for your debt collection agency if a future client is searching for debt collection services on Google.

Use Promotions

Providing debt collection services can be pricey depending on who you decide to work with. One of the best things that you can do if you are a startup debt collection agency is to utilize promotions on your services. This means that newer clients will be able to save money on your services if you decide to work with them. However, this should only be used for a limited time. Veteran debt collection agencies typically don’t do this tactic. Use it at your own discretion.

Using The Tools at Your Disposal

Running a debt collection agency is a rewarding challenge that can positively impact those who you work with. This means that you want to make sure that you are using every tool at your disposal in order to be found. Thankfully, there are more tools available to business owners than ever before if they wish to be found online or in person. Be sure to utilize these tips that we have provided to you if you wish to market your debt collection agency the right way