Hallie Gay Walden Bagley was recently featured on Rookstool Interviews where she discussed how her past jobs prepared her for her current career.
My favorite story about the Paris Review preparing me has to do with my boss, George Plimpton, Editor in Chief. George was a former Harvard English major and editor of the Harvard Lampoon and to my mind, he was a genius editor. I would try to edit short stories before giving them to him, and he would red pencil the very same short story and I would see how much of a structural editing genius he was: he would take three paragraphs from page 5 move it to page 1 then take two sentences from page 2 and pile them into the middle. He knew how to change the structure of a piece. Then I had to transfer his edits into the final magazine so I like to say that I had a double PhD in editing because not only did I try to edit first, but then I got to study the talented edits of a true master because of the transcription of his work into the literal magazine. Now when I approach a piece of writing, I like to think of writing as sculpture and try to put a scaffold up against it that will enable strong pure edits.
A business can only be as productive as the production of employees allow. Workplace safety is extremely important for every employee, and health is one of the main factors that help organizations promote wellness for all who occupy the work space.
For everyone who enters work, they should leave in the same healthy manner in which they came. Health and safety procedures are important for the wellness of employers and employees alike, and its importance cannot be understated. Here are some reasons as to why health and safety in the workplace are incredibly important.
Creates Environmental Awareness
To many employees, where they work is simply a building in which they occupy. However, this can predispose to a nonchalant attitude towards potential hazards that exist in the environment around them.
If employees are adequately trained and educated on how to remain safe in their work space, that will exponentially reduce the risk of workplace injuries and take precautionary steps if necessary.
Certain employees may have a difficult time being productive because of the stress that they may go through while working. Whether it is working long hours, conflicts with co-workers or the general stress of meeting the demands of the business, stress will create a nuisance in both business and personal lives.
In order to reduce stress, a healthy environment should be promoted. Usually this entails taking care of oneself outside of the workplace. Whether this is meditation, getting consistent sleep or exercise, there are plenty of stress coping mechanisms available that can be used. For more information on the importance of a functional work environment, you can visit Robert Butchike for further details.
Can Be Financially Costly
Many businesses underestimate the financial toll of not focusing on health and safety in the environment enough. The value of the business can be adversely affected if accidents were to happen because not enough attention was paid to a specific issue.
Improper management of safety features and inadequate education towards the employees are some of the indirect causes of accidents. If something were to happen to an expensive piece of equipment, then this can cause thousands of dollars worth of damage.
An even bigger financial catastrophe could take place if a worker were to get injured on the job and sue the organization for negligence. In that situation, not only would money be wasted on having to find adequate legal representation, but if one were to lose, the financial setbacks can be gargantuan.
These situations could be avoided with proper attention and care to health and safety.
At the end of the day, what’s important for a business is to have high productivity. Employees are the backbone of a business, as the future of any organization counts on them to be a top working condition.
If there is an environment of unfit people or hazards all around increases, productivity and profits will decline. This is a dangerous indirect relationship to avoid.
Organizations should be inspired by these scenarios to emphasize a safe environment. Robert Butchike has more resources on these topics that can be helpful to any organization
One of the most important assets that a business has at its disposal is its data. It is important that the data a business uses is not only high in quality but governed properly. However, it is also important that the data being used contain certain characteristics.
Arguably the most important characteristic that data has to have is completeness. This could be considered to be the biggest factor that can affect data quality. Data completeness is a term that refers to potential gaps that data may have from what was expected.
If any pertinent information is left out in data, this could be considered less value and incomplete. In order to ensure that data is always complete, businesses should enforce policies that state data cannot be submitted unless all of the expected information is present. With paper, this can be exponentially difficult because human error can interfere greatly. Therefore, paperless data collection has become more popular, as it features mandatory fields.
Of course, another factor that can affect data quality is the accuracy of the data being used. This refers to whether or not the data being used is correct and is an accurate representation of the information required.
As opposed to completeness, data accuracy can prove to be a more difficult aspect of data to maintain. Usually, data inaccuracies are a product of poor training. In order to minimize human error that is bound to happen, extra measures may be necessary. For example, GPS location and time stamp for recorded events or picture capture are certain interventions that can be implemented. That way, inaccuracies can be spotted and corrected in a timely manner.
Next to accuracy and completeness comes the consistency of the data being used. Data consistency refers to whether or not the data being used is in alignment with expected versions of the data that comes in. On the surface, this seems similar to the completeness of the data, but there are also different aspects to be considered. Completeness encompasses whether or not there is pertinent information missing. Consistency is there to ensure similarity in the content.
Many companies today utilize mobile data collection apps, and this can help out immensely. This is because drop down menus are utilized to give the operator a predetermined assortment of options to choose from. This can ensure that data not only remains consistent but allows for complete search results and accurate event recordings.
The timeliness of the data works together with all of the other aspects of good data. This refers to when it can be expected that the data will be received. Oftentimes, businesses will not align reality with expectations. This can directly lead to data being used ineffectively and alter the thought process of making important business decisions driven by data.
A general rule of thumb to ensure consistent timeliness of the data is to use real-time data so that personnel can collect similar data that they would on paper. This can eliminate potential time lags from when the data is completed and when it is received by the branch making the big decisions
Tech only businesses are some of the most popular and prosperous in the world today. These businesses have introduced many of the products and ideas that power the contemporary economy. But this strength does not mean that tech only businesses do not face serious headwinds. The leaders of tech only businesses have to be careful with their financing, training, and marketing plans. It takes years of hard work and careful preparation in order to make a tech only business succeed.
Make financial connections
Tech only businesses should try to foster financial connections as quickly as possible. Cyrus Baseghi notes that technology infrastructure and software can be incredibly expensive to build to scale. Companies need networks, vendors, and detailed plans. Every factor of success for these companies requires money. One of the best ways to rake in large sums of money is by fostering connections with angel investors and leaders at banks. These men and women will help a tech only business pay for office space and new staff. Tech only businesses should foster connections at institutions as well. These institutions can alert them to new financing opportunities and potential investors who may be interested in their company. A massive cash infusion from an investor will often mean the difference between survival and collapse for a young tech only business.
Bring in trained staff
Trained staff is essential for any tech only business. According to Cyrus Baseghi, these companies need to find staff members who can understand and handle complex products and technology. Companies cannot simply post a help wanted ad online and wait for competent talent to come to them. Instead, they need to seek out staff and train that staff for their particular products. Companies need to make sure that their staff can improve software and explain that software to customers and potential investors. In many instances, companies in tech have to pay a premium for their employees. These payments will be more than compensated if staff is able to cultivate a breakthrough that eventually leads to an IPO or major acquisition.
Focus on marketing
Marketing is essential for the future of any tech only business. There are millions of companies available and advertising on the internet at any time. As a tech only business, an entrepreneur will often have to sell online and compete with these companies. They can only go so far with free search-engine optimization techniques and cheap websites. At a certain point, they will have to work with other vendors and pay for massive advertising.
Most companies today work through large social media companies such as Facebook or Twitter for their advertisements. They can target specific groups with ads and use their money efficiently. Companies should also work with other websites that are viewed frequently by their demographic. They need to have a robust social media presence as well. This presence will help them once they have secured customers who may eventually turn out to be repeat customers.
Tech only businesses often suffer many hardships in their first few years. They struggle to differentiate themselves from the competition and fight for years to secure competent staff. But with proper planning and foresight, a competent entrepreneur can turn a dream into a million-dollar tech reality
Businesses are often attempting to keep their heads above water financially. They want to make sure they are avoiding massive amounts of debt and staying out of bankruptcy. One of the ways that many companies try to accomplish this is through credit cards. Credit cards can seem like an easy solution for companies trying to meet payroll or pay off their mortgages. But these same companies have to
Make a plan
Credit cards are often seen as a last resort for a business. They are the funding source that a company uses when they cannot pay bills or otherwise meet their obligations. Any business that wants to avoid serious debt from credit cards must not put themselves in a position where they have to turn to them. The best way to do this is to have a simple, detailed budget plan. This budget plan will include significant information such as monthly expenses and the wide range of potential externalities for a business along with their costs.
Use business loans
One helpful way for businesses to avoid considerable credit card debts is for those businesses to focus more on traditional business loans. These loans are structured for businesses and often have lower interest rates and more generous terms than credit cards. In addition, business loans are not viewed as negatively by creditors as credit card debt is. Business loans are often seen as a simple component of doing business and paying off debts. They are safe and often paid back by businesses. Companies need to realize that the appearance of their loan is beneficial to the chances that the loan will harm future efforts to obtain financing from other organizations.
Be prudent with costs
One of the easiest ways for a company to start accumulating credit card debt is to work beyond their means. Many businesses have high hopes for their eventual success. As Derby Advisors notes, they think that their product or service will perfectly fill a market niche and be sold to thousands or even millions of people. This mindset helps people make unrealistic purchasing decisions and financial plans. Instead, prudence should be the top priority when a business is looking to spend money or expand.
Prudence will help a company buy what they need rather than what they think they may want at some point. In addition, prudence will lead a company to have lower credit card debt and more cash on hand to deal with the inevitable emergencies that will rise up in a new business. By keeping expenditures low, companies can simply reduce the need for debt and reduce the possibility that they will have to rack up the levels of debt that can ruin a new business.
Businesses need to work with experienced partners in order to keep themselves out of credit card debt. They need to contact partners such as Derby Advisors in order to formulate and help implement a business plan. Many companies fail within the first five years. Without a competent plan and expert guidance, companies can make sure they are a success story instead of a statistic
Many professionals desire to be out of the rat race. You can
tell that this is an ongoing trend because a lot of companies now offer
flexible jobs and an achievable work-life balance. However, there are people
who simply won’t be satisfied with a flexible job–they are called to be
visionaries, innovators, and entrepreneurs.
Vlad Rigenco started his career journey early but quickly switched gears and
began creating his own mobile application. In this post, he shares his insights
that he picked up along his journey in building a startup.
Have a business plan in mind.
Having a world-changing idea is one thing but having a solid business plan is another thing entirely. You may have the brightest invention that could change the world, but without a business plan in mind, you may end up being the 1 in 2 small businesses that fail within the first 2 years.
Having a business plan in mind means learning about your target audience, creating your mission and vision, and preparing where you will get your capital for operations.
When Vlad Rigenco started out with his mobile application startup, he pinpointed a market he could serve, but he knew this wasn’t enough. He sought the help of a friend who is a Computer Science graduate to help him formulate his plans for building the app.
Being a financial expert himself, Mr. Rigenco also created a full business plan for his startup. He advises beginner entrepreneurs to create an outline of what they’re going to do to start a business and how they are going to do it. The timeline of this business plan should be within 3-5 years.
Find the right funding for your startup.
Some startups require a lot of capital and others not so much. Whichever category your business falls into, it is best to look for the best possible sources of funding.
If you have a highly innovative idea, you can look into pitching your startup to a venture capital company. They specialize in funding innovations in the area of STEM (Science, Technology, Engineering, and Mathematics). Other common sources of funding include personal savings, credit cards, friends and family, angel investors and banks.
Sometimes, you have to combine these options to secure the right amount of capital. You also have to keep in mind that some investors will want a stake in your business. Consider how you will be able to create a profit while still paying dividends to your investors.
Surround yourself with a great team.
In some instances, your startup company may be best shared with a business partner or a small team. Having the right team allows you to have extra hands to work on certain areas of expertise that you may not be aware of.
Mr. Rigenco started his mobile applications company backed with financial expertise. However, he built a small team to help in the technical and marketing aspect of his digital product. He has leveraged the power of combined skills to create results for his business.
If you have areas in your business that you are not confident in handling, you may want to consider building your own core team. Having the right people to back you up will provide you with the manpower and resources you need to successfully launch your startup.
Consider having an online presence.
Another important aspect of your business is its digital presence. Nowadays, more corporations and small businesses alike turn to the power of the internet and digital media to reach a wider audience.
Since more people are going online to look up information, choose a service, or purchase a product, it is imperative that your startup company should have its own website. Additionally, it could be very beneficial to also have an online marketing strategy in place.
Vlad Rigenco is well-versed in creating an online presence for his startup company. Since he started out with real estate, he has been closing sales for leads that he was able to get online. Since most people look for properties on websites such as Zillow or Realtor, he used his knowledge of building an online presence and applied this to his mobile app company.
According to Mr. Rigenco, these strategies are what helped him launch his startup successfully while keeping it on the right track. The main takeaway from the insights he shared is to enter your entrepreneurship journey with a plan in mind and execute it with confidence.
Clearly, most every company needs an online presence in 2019. Many well-known companies from the retail world have had to add an e-commerce presence, some successfully and others not. As we see more and more retailers in the U.S. fail and close stores, e-commerce is booming and growing. With these changes, there are trends that e-commerce retailers will likely need to adopt in order to stay relevant in their online efforts. In 2019, we are seeing some large changes that began a few years ago being rolled out on a larger scale.
According to Caporicci, there is a big move by many retailers to make e-commerce more interactive and to also better target fulfilling customer needs and desires. Toward this end, the e-commerce experience that is now being rolled out on many websites is more personalized. Ecommerce-Platforms.com states that online marketers learned that customers were six times more likely to make a purchase when they received a personalized email message. Also, they state that personalization translates into 48 percent more spending.
Furthermore, there is an effort to gather more data from each individual shopper, such as their purchase history, which pages they tend to visit and their search queries. This information is then weaved into listings of recommended products, more personalized marketing pitches and advertisements that reflect the customer’s prior searches. This is all accomplished through software designed to ease the personalization of website information.
Also, in the realm of personalization, Forbes spoke about the fashion-industry retailers who are beginning to go beyond the small, medium and large sizing to more customized clothing with exacting measurements based upon the customer’s body. One company who has tried customized sizing found a real cost savings in a lower returns rate.
ReadWrite.com stated that chatbots will be increasingly helping e-commerce retailers answer common questions by customers, checking into available inventory and funneling customers to what they are looking for on a site.
Business News Daily is reporting that it is estimated 50 percent of mobile searches on e-commerce sites will be voice searches by 2020 and emphasizes using long-tail keywords, everyday syntax and small bites of information.
Easy Mobile Use Access –
According to Business.com, a continuing trend that all e-commerce marketers must adhere to is to have a mobile-friendly means of viewing their products or services. ReadWrite.com spoke of the use of Accelerated Mobile Page (AMP) software that allows mobile users to have e-commerce website pages load much more rapidly. Such accelerated web pages boost sales. AMP-driven sites have a lightning bolt symbol just before the URL to let the user know that the pages will load much more rapidly.
Business News Daily also suggests that e-commerce marketers accept some form of digital wallet payment, whether it be Apple Pay, Amazon Pay or PayPal. Those help improve your sales rate.
Interactive Product Views –
One of the big problems with shopping online is that you just can’t see every side of an item or view how the clothing would look on someone’s body. That problem is being overcome as well. E-commerce providers are using 3D images and augmented reality to help customers make a more informed buying decision. For example, augmented reality allows you to take a picture of your living room to see what a certain type of flooring, a new color of paint on your walls or a different piece of furniture will look like in your home.
Business News Daily suggests videos that link to the product page in order to assist customers see the product in action.
Chinese E-Commerce –
Today, we don’t just see Western e-commerce retailers online competing for our dollars. We also have Chinese e-commerce sites, such as Alibaba, rising up and competing with their Western counterparts. Retailers like Alibaba are also solving the issue of waiting for three weeks for an item purchased to arrive from China by having shipping facilities here in the U.S., just like Amazon.
B2B E-Commerce Increase –
Forbes is reporting that business-to-business e-commerce will increase to $6.6 trillion dollars by 2020. According to Forbes, this sector has grown more slowly in prior years because of the more complex nature of how transactions are completed.
According to Nando Caporicci, e-commerce trends that have slowly been evolving, such as personalized shopping experiences, chatbots, easier mobile access, more digital payment options, better interactive views of products, more competition from China and a steady rise in B2B e-commerce will be rolled out more rapidly in 2019 and into 2020. Most all of these new trends will represent big wins for consumers and aid conversion rates.
Many people love photography
and would like to go into business for themselves as photographers. But, the
difference between those who are successful and those who simply end up in
failure have a business plan in place. The reason is that you need to determine
some very basic aspects of your business that will take some research so that
you succeed. All of the best technique and striking photographs in the world
will not help you if you are not able to decide upon your target market and
basic pricing. These are elements in your business plan.
In order to determine the importance of a business plan and its key parts for a successful photography business, we spoke with Daniel Doyle Pleasantville. Doyle began his successful photography business in his studio in Queens, NY that focuses upon studio head shots of actors and musicians in New York as well as event photography. His event work spans concerts, weddings, families and children. He has made such a name for himself that he is now tutoring young photographers to follow in his footsteps. He majored in art at Ohio State University. Doyle is now opening a new studio in his home town of Pleasantville, Ohio. +
Why a Business Plan?
According to Doyle, to
succeed in the very competitive world of studio and event photography,
excellent technique that grows and evolves is a prerequisite. But, one cannot
succeed without a business plan as well. As Entrepreneur Magazine
states, you have to know some foundational information, such as how much you
should charge for your work and what niche you will pursue. If you don’t know
such basic information, your business will likely be doomed to failure.
Key Details to Flesh Out in a Business Plan
Some of the key points in
creating a business plan for a photography business are as follows:
If you fail to do the
marketing analysis steps, you will likely fail to find the niche that you can
profitably serve. As Entrepreneur Magazine stated, you have to first identify who are the
targets for your products. Expert Photography explains that this is the stage where most
businesses fail because they decide everyone is their market. You have to
narrow down who is realistically going to buy your photographs for the price
you will need to charge in order for you to make a profit and a living. It is
too expensive to have “everyone” be your target market.
Are there enough of your
target market customers in your area? For Daniel Doyle Pleasantville
photographer, he first decided that his local market was too small for him to
begin as a startup, so he made his business flower in a larger market area
first, so he could get established. For example, if you have decided to do
studio photography and portraits, your biggest target market in most areas will
be families who have children, but Doyle was able to find entertainers in
Queens who needed publicity head shots that were unique. This is what earned
him a solid reputation in his area.
Here you will carefully
delineate each type of product that you will carry as well as formats, such as
digital and print and dpi resolutions. Are you offering prints, albums or files
Who is your competition, and
how can you differentiate yourself from what they are offering? As Expert
Photography suggests, you really don’t want to try to succeed by being the “low
price leader.” Leave that for Walmart.
How do you get your name to
Wedding photographers can
work with bridal boutiques and hair salons. Portrait photographers, like Doyle,
worked with entertainers who were trying to get a start in the industry. His
unique head shots helped market his business to other entertainers through word
of mouth. Commercial photographers pay for space in directories and work
through production companies.
Will you be able to work
from home? Will you rent a studio when necessary? Do you already have all of
the equipment you need, or will you rent some as needed?
How will you pay for
everything you need to operate your business for the first three startup years?
Expert Photography suggests you need to have back-ups of everything for
emergencies. Imagine if you were in the midst of a wedding shoot and your only
camera body seized up on you.
SWOT and Timeline:
Do an analysis of your
strengths, weaknesses, opportunities and threats. Create an action plan to
address every part of this analysis over time as well as a timeline of how you
will roll out your business.
Since photography is such an
enjoyable hobby, there are many who would love to go into business for
themselves in the field. As Daniel Doyle Pleasantville
knows from his own personal experience and success as a photographer who has
one successful studio and is opening a new one, a business plan that is fully
fleshed out is the only way to be able to achieve success in the crowded field.
Seeing my daughter, Bella earn every penny for that Jeep she got when she turned 16 was pretty incredible, but beyond that, watching the woman she has become because of this business. She has grown to be an exceptional leader with great confidence.
Unlike a few decades ago, more and more people are going for cosmetic procedures, and there is a possibility that the demand for plastic surgery will continue. Increase in demand comes with an increase in supply, and this means competition is also very stiff in this industry. It is, therefore, important for players in the industry to utilize the best marketing strategies to attract new clients and maintain them. You will also need to stay on top of innovation by using the latest technology in the market to provide topnotch services. That said, if you want your plastic surgery practice to stand out in the 21st century, then consider utilizing the following marketing tips.
1. Provide Educating Contents
Many people will tell you to improve your online presence by posting now and then, but the impact of your postings will depend on the quality of the content you post. The content will help in proving your level of expertise as a plastic surgeon to the people who read the contents. Many people who are looking for any cosmetic procedure want to do it with someone intelligent and knowledgeable. If you never include information about these procedures, how do you expect to convince them that you know what you are doing? Quality content means having relevant, educative and trending information about your line of work.
2. Use SEO To Improve Visibility
Technology has changed how people go shopping for goods and services and most rush to the internet first before making the purchasing decision. In this case, most people looking for the best plastic surgeon Tampa will go to the internet first. The question is, how easy is it for people to find you during their search? The easier way to improve your visibility on the internet is through search engine optimization (SEO). SEO is a digital marketing strategy that helps you to rank among the first search results on a search engine every time a potential client searches for something related to plastic surgery. If you do not know how to use SEO effectively, it is good to work with a reliable digital marketing company to help you.
3. Use Social Media Marketing
In today’s digital world, you cannot afford to ignore the impact social media has brought to both people and businesses. Social media is no longer an exclusive social place where people meet just to talk and create or build relationships; it has become a market for businesses as well. Businesses are using social media to meet and interact with potential and current clients. Clients can ask questions concerning your services and you as a plastic surgeon will be able to respond to their queries accordingly. Open accounts on famous social media platforms such as Facebook, Instagram, or Twitter and make sure you link these pages to your blogs. Every content you post on your website about cosmetic procedures should also be shared on these social pages to improve your visibility and eventually will earn customers’ trust.
4. Engage Your Local Community
You will need to relate to your target customers by availing yourself and being part of local community activities. If you get a chance to speak in local events about health or anything related to cosmetic procedures, go ahead and be open to answering questions posed by attendees. You can also relate well with locals by participating in charitable work whereby you donate both physical and consultation services. If possible, you can organize open events to enlighten people about cosmetic procedures and help them write-off the usual myths about cosmetic surgery. Every time you mingle with these people, remember to give them your business card to reach out to you later.
In the 21st century, most of the things that work successfully are related to technology, and this is the reason why you need to utilize the internet to market your cosmetic surgery practice. However, never neglect word of mouth too because the strategy has worked wonders for many.