nancy behrman communications

Why Your Business Needs to Hire a Public Relations Firm This Year

Perhaps the greatest value your business can have is the ability to get people talking about it. Public relations plays an essential role in this regard because they can help facilitate conversations about your organization for a fraction of the cost that it would take to do so through conventional means. Advertising is an essential strategy to give your company profits, but it does nothing to help your company’s credibility because it is an expected behavior.

If you have wondered if your business needs to hire a public relations firm, you will see that there is plenty of upside to doing so. Here is what to consider with public relations firms, and whether or not you need to hire one.

Builds Brand Recognition

You can do a lot to get more eyes on your company through your own methods, but hiring a public relations firm can help expedite that process greatly. Building a brand is not a sprint, it is a marathon. A good public relations firm will work in correlation with your marketing strategy which may entail social media or other events you may be holding.

The fact of the matter is you will not get profit if no one knows who you are and what you bring to the table. Therefore, if you want to help your business grow, it a public relations firm may be the way to go. Brand recognition is the first step to being successful, and a public relations firm will go a long way in determining that.

Stay Relevant

When your business gets that first bit of buzz, it can prove to be a very exciting time. You should be excited because it can feel very rewarding to finally have people talking and interacting with your business after months of hard work getting it off the ground. However, if you think that was hard, imagine how difficult it will be sustaining the effort and making sure people don’t get tired of you.

An effective PR strategy is a multi-faceted process that produces different ways to get people talking about your business. The worst thing a business can do is grow stale in relativity to the competition. The moment that happens, you will see sales decline instantly. However, a PR firm can help with many of these issues. Suggestions will be made about different methods you could go about creating media and content. Videos, podcasts and other content specifically catered to your customers will help generate sales and keep the buzz going. You can understand more about these concepts through nancy behrman communications.

Increase Return on Investment

One of the worst mistakes that a company can make is thinking that they don’t need to hire a public relations firm just because sales are up. Major brands will have PR firms even when they are doing well because they are constantly preparing for the worst case scenario. Anything can go bad at any moment, and this can result in negative media coverage. Ultimately, trust in the brand will gradually decline and it will be reflected in declining sales.

On the other hand, if there is powerful news that is relevant to your business, it creates a great deal of excitement. This is where a PR firm will work to your advantage because it will increase sales. With an increase ins ales, this increases the return on investment that you had for your business. The more sales that are directly converted from the work of a PR firm, the more value you get for all the money you invested to get your business afloat. You can learn more about the value a PR firm brings to the table by seeking expert information from nancy behrman communications.

As you can see, hiring a PR firm can be beneficial to your business. Not only can it help build brand recognition, but it can generate sales in the process while increasing your return on investment. Businesses are becoming more competitive than ever and are always looking for ways to get an edge. One of the best ways to do start is by hiring a PR firm this year


Pacific Collection Group

5 Creative Ways to Spread The Word About Your Debt Collection Agency

Letting everyone know about your debt collection agency can be a difficult task. There are so many avenues that you can take and all of them can be viable. However, some are more beneficial than others. This is why business owners like Pacific Collection Group are masters in this area. They know exactly how to market their debt collection agency since they are all incredible at what they do. Thankfully, they have bestowed us with some information that will startup debt collection agencies find the traffic that it needs in order to succeed.

Using Word of Mouth

One of the best methods to market your business is to use word of mouth. While digital marketing has improved our outreach globally, it cannot compete with the organic approach of telling someone how amazing a certain business is. The message that they leave to someone else in person will be organic and authentic. It is hard to discern whether a company is worth it or not online since the marketing tactics that they use may seem non-genuine. Fortunately, Pacific Collection Group is talked about all the time since they are one of the best debt collection agencies in the world.

Utilizing Digital Marketing

While we did say that word of mouth can beat digital marketing in some areas, you still should be using digital marketing all of the time. Digital marketing can allow you to reach audiences that you never knew existed before. Fantastic companies like Pacific Collection Group always make sure to put their message out there with the power of digital marketing. This means that you can find them on platforms such as Facebook, YouTube, and LinkedIn. To not utilize these free services would be ridiculous and no business owner should ever not consider these avenues.

Networking Events

Nothing beats the power of meeting someone in person and selling your ideas and services to them. Meeting people at networking events is a great way to find a demand for your debt collection services. Fortunately, networking events happen in all sizes. Whether it is a local chamber of commerce or a national business event, there are opportunities waiting around every corner. Fortunately, your debt collection agency should always send a brand ambassador to these events so that they can make connections that will drum up business. This is a fantastic way to ensure a steady stream of clients coming through your door.

Utilize SEO

Did you know that writing articles and producing web pages on your website increases your chances of being found? You want to be able to stand out from the rest if you are a debt collection agency with ambitions. This is why you need to utilize SEO on your website to increase your chances of being found. SEO stands for search engine optimization. This important part of the internet determines how and where businesses get found. Thankfully, hiring an SEO specialist for your business will help you improve your index ranking on your web page. This can lead to big business leads for your debt collection agency if a future client is searching for debt collection services on Google.

Use Promotions

Providing debt collection services can be pricey depending on who you decide to work with. One of the best things that you can do if you are a startup debt collection agency is to utilize promotions on your services. This means that newer clients will be able to save money on your services if you decide to work with them. However, this should only be used for a limited time. Veteran debt collection agencies typically don’t do this tactic. Use it at your own discretion.

Using The Tools at Your Disposal

Running a debt collection agency is a rewarding challenge that can positively impact those who you work with. This means that you want to make sure that you are using every tool at your disposal in order to be found. Thankfully, there are more tools available to business owners than ever before if they wish to be found online or in person. Be sure to utilize these tips that we have provided to you if you wish to market your debt collection agency the right way


Jeffrey English NYC Shares How To Find The Best Graphic Designer For Your Brand

Finding the best graphic designer for your business is an important part of creating your image. You need a new logo, artwork for your company, and ads that make your business look great. However, you must choose the appropriate designer to support your company. Use these tips to determine which designer is right for you because everyone has their own style, process, and pricing structure.

Ask The Designer For A Portfolio

When you need a graphic designer, you should ask for heir portfolio. You can read through their portfolio, learn about the companies they have worked with, and ask them what their process was. You can compare their previous work to what you want, and you can choose your designer based on their style alone.

When you talk to someone like Jeff English NYC, you can learn about how his style matches with your ideas. When there is a match, you can continue to research that designer.

How Does The Designer Create Your Logo?

You can ask your graphic designer about their process. You can learn about the colors that will be used in your logo, and you can discuss the uniqueness of the logo. You do not want your business to look like others, and the designer can show you a range of colors so vast you need time to decide.

The Designer Can Help Create A Motto Or Slogan

Even though Jeffrey English NYC is not a professional writer, you can ask for help creating a slogan or motto. The designer you hire should help you fit the motto or slogan into your logo. Plus, you can ask for a script or font that will be recognizable. You do not want to copy other companies in your industry, and you should invest in more renderings of that motto. Your company has an identity, and your designer will explain how that identity can be used to your advantage.

How Do You Change The Look Of Your Website?

The graphic designer you have chosen should know how to incorporate your new logo and design into your website. You want your website to be an attractive place for your customers to visit. Plus, your designer can help create artwork or animations that will make the website look nice.

Does The Designer Know How To Update Your Look?

If you hire someone like Jeffrey English NYC, you might ask about updating your style. When the markets change, you need to keep up with those changes. A modern design might require a complete overhaul of your logo. You might want to make a few small changes to your fonts, or you could ask your designer to use different colors to update your look. You could ask for new and trendy designs, and you can change every time the market changes.

Ask The Designer For A Pricing Schedule

You need to know how much it costs to create a logo, the font for your business, and other media that must be created. You might pay a flat fee because the designer will create everything for one price. You might pay by the hour, or you might pay every time the designer reaches a milestone.

When the designer reaches milestones, they can tell show you how much you owe. Plus, you should ask the designer for progress reports along the way. If you are not allowed to see the designer’s progress, you may want to avoid them. Also, you should ask the designer if they plan to post any of their work on social media.

You can ask a designer like Jeff English NYC to sign an NDA that will keep everything they do confidential. However, you might want the designer to post non-revealing progress report videos online. This might be a good way to generate more publicity for your business, and you can even ask for suggestions from fans during the process. You can share all the designer’s posts on your social media channels, and you can generate more interest in your brand.

Conclusion

Finding a quality graphic designer is very important if you want your business to look good. You can create more interest in your brand if you have a nice logo, and your designer can turn your logo into a color scheme, font scheme, and additional artwork that will make your website look wonderful


Everything Your Business Needs to Know About Sales Tax Nexus

It is important for any business to know about sales tax. The sales tax policies can be very confusing for a businessman but it is crucial to learn everything about sales tax if you are thinking to run a business. Sales tax nexus is very important to know about for businessmen. Sales tax nexus is often explained using complicated terms which makes it very hard to understand. Nexus is now applicable to any business that has either a physical store or an online store. Previously there weren’t any taxes on online websites which made it very easy to sell things online. In this article, everything that you would need to know about Sales Tax is discussed.

How did it begin?

It started on 21st June 2018 when the USA Supreme Court passed the decision in favor of the state in the case of South Dakota VS Wayfair Inc. After Wayfair sales tax case many other states adopted this rule and sales tax started to be applied to online sales as well. Wayfair sales tax case opened a new chapter in the sales tax law. 40 states have exected the new sales tax law regarding the nexus and more states are joining on a regular basis.

Different types of sales tax

One of the most common reasons for sales tax is the physical store. Now there are many other types of businesses where sales tax is applicable. The click-through nexus applies when a retailer company hires an individual or a company to increase sales through either generating a link directing to the website of the retailer or by any other form of advertisement. The tax is payable if the individual or the company gets a commission on sales. Affiliate sales are applicable when an individual or a company works as an affiliate for a company and sales the product of that company either physically by a retail store or digitally through a website. The online market places are also required to pay their sales taxes. You can calculate your profit after doing the sales tax deduction. It is important to know about all the rules that are associated with the sales tax so you know where your money is going and also to be sure that you are following all the legal procedures.

Calculation of the sales tax

You could hire an individual to calculate their taxes. Sales tax outsourcing is a common practice for big corporates as the task is very demanding. You can search on the internet for a reputed firm or an individual for sales tax outsourcing. There are various websites available on the internet also which provides a sales tax calculator if you want to do those things on your own. There are many sales tax calculator software available too for calculating easily. You need to do a sales tax deduction after calculating the sales tax to know your actual profit.

Nexus rules can vary from state to state. If you have nexus than you owe the state sales tax. It is important to keep yourself up to date with any changes regarding the sales tax law. You should calculate both the local and the state sales tax and the charge your customers after doing a proper calculation. It is always a good idea to clearly know what sales tax Nexus is


How to Get More Patients For Your Allergy Practice with Digital Marketing

No matter what kind of business you’re running, if you aren’t using digital marketing online to promote it, then you’re missing out on a lot of extra money you could be making. This even goes for “brick and mortar” style businesses like allergy practices. The good news is that a little knowledge goes a long way when it comes to digital marketing, making it easy to get a good start and begin making a difference for your business. Let’s take a look at some of the ways you can use digital marketing to get more patients for your practice and grow your business.

1. SEO

Search engine optimization is an excellent strategy for any business that wants to get new customers online. By targeting keywords that people are already searching for, you guarantee that you get traffic to your website that’s actually interested in what you have to offer. There is even local SEO, which targets potential customers in your area. For example, Premier Allergy uses Google My Maps to let Google know where they are located so that they come up in the search results for the appropriate town. By doing this, Premier Allergy is able to get a boost in the search engine rankings.

2. Paid Advertising

Running ads online is a lot easier than you might think. Firstly there are many ad networks to choose from, such as FaceBook, and Google Adwords. While ads are more expensive than SEO, they can also be more reliable as well, allowing you greater control over how much money you put in, and what your total ROI ends up being. The thing about running ads though is that they require testing. Constant split testing of ads will yield the greatest result, and many tests may need to be done before the campaign becomes profitable. But once it does, it is a reliable source of revenue.

3.Social Media

Social media isn’t about selling, it’s about branding. This is a hard lesson for many businesses to learn as they try to use Twitter, Instagram, and other social media networks to sell on, and fail miserably. Social media is all about interacting with your base, offering helpful advice, entertainment, or answering questions they may have. If done right, this powerful branding tool will bring new customers to you, and convert existing customers into fans that will spread the word about your allergy practice on their own.

Digital Marketing is Powerful, and Profitable

Following these tips and using digital marketing to promote your allergy practice is more than just a great way to bring in more customers, it also opens the door for marketing to them on the back end as well. Once you have their contact info, you can market to existing customers through email, text, and other methods. You can increase profits by sending notifications to patients about upcoming appointments so they don’t no-show and have to reschedule, and you can pitch helpful products to them that they may be interested in. When it comes to digital marketing, the only limit is your imagination.


Business Lessons That Can Be Learned From Donald Trump

Donald Trump, who has a history of puffery dating back decades as a mogul of what turned out to become bankrupt casino’s and also many failed real estate deals, is a supposed billionaire, although both Forbes and Vanity Fair have seriously questioned how much money Trump really has, and wonder if, in part, that’s why he refuses to release his taxes.

But according to Jake Novak, a former CNBC producer, and political analyst, the one thing Trump has going for him, Why Trump’s poll numbers are defying the impeachment Mess is Trump’s deep distrust of government and the status quo.

As a consequence, Trump will gut environmental policies and encourage coal, one of the dirtiest energy sources, because the effects are immediate, not 10, 20, or 30 years ago.

So, whether you like or hate his immigration policies, his proposals to build an unclimbable wall between Mexico and the US or the trade wars with China, Trump’s instincts, where are to act now, rather than layout better though plans to be implemented in three years, is the hallmark of his popularity. People don’t want to wait for change.

David Urban, a commentator for CNN, echoed that sentiment in an article for Trib Live, at Trump’s PA popularity, is no accident argues the profound effect Trump’s policies have had on the Pennslyvania economy, outweigh all the negatives. And David Urban has a genuine point.

Authenticity and thick skin

Writing in Forbes about Trump’s Strengths and Weaknesses, writer Sally Percy notes that in a world where most people are inauthentic, there is rarely any guessing with Trump about what he thinks. Polarizing as that may be, many people find that to be Trump’s greatest strength.

Putting the nation first

Trump full believes that America should stand head and shoulders above every other country in everything from trade to the military. This vision has ruffled many people, not only in this country but world leaders throughout the world who believe in a more collaborative approach.

Does this mean Trump is right all the time? No, and it’s doubtful whether Trump believes it either. But Trump has a “Shoot for the Stars” and you just might “hit the moon approach to leadership. Not only do enough people share that vision, but this same approach has often worked for other business magnates in other fields.

Be the center of attention

Trump has also learned from many successful business leaders such as the late Steve Jobs, that taking credit for everything does pay off. Though others may collaborate, he realizes in the age of 30-second news stories, the desired output is to quickly lay out the winners and the losers in any issue. Trump wants above all to be seen as a winner.

Trump believes in himself so others will too

Trump is continually harping on how strong and intelligent he is, and people, way back as far as Hitler, Mussolini, and Stalin have been drawn to such power. Whether it makes sense or not, Trump honestly believes if he is strong enough, nothing he does, or says will matter. We’ll see in the future how valid that philosophy continues to be


How to Find a Reliable Tech Support Company For Your Business Computers

Business computers are so essential to modern business that there is hardly a company or organization that does not have dedicated IT staff to swap out computers, add hacker add virus protection, ensure you have all the necessary bandwidth you need, monitor the health of computer servers to be sure they don’t go down, and many other procedures.

The problem is the vast majority of IT geeks, live and speak in such technical terms, that they aren’t really much help in walking workers through solving their software problems, and software manufacturers are pretty much in the same boat. Their head is so much in the clouds, that they simply can’t even utter the words, “turn off your computer.” Rather they might say, “we need to do a complete hardware reboot in order to see if the software’s internal structure will correct the problem.”

Tech support is vital to customer satisfaction

As reported by a blog for Super Office CMO Council Report the Chief Marketing Council, a group of over 15,000 executives, technical support and assistance, far exceeded any other category in how companies can improve the customer product experience.

Extreme reliance on tech support outside their company

At the same time, Insight.com reported that while small businesses are increasing spending on both business hardware and software at a rapid pace, 27 percent of small businesses do not have any IT support structure in place.

This means, in essence, they rely on software manufacturers to resolve their problems.

Third-party tech support to the rescue

The above situations are why many software manufacturers increasingly rely on third party tech support specialists like Tech Live Connect for their tech support.

Headquartered in Singapore, they offer levels 1, 2, and 3 software support to hundreds of companies, and have trained engineers and certified tech specialists, who speak English, French, German and Japanese.

Best of all, Tech live support, has strict standards for its employees and does not tolerate anything unethical or shoddy from its support agents and engineers.

Live experts answer the phone, and in case of a major glitch or problem, dedicated ques can be set up so that phone calls from customers experiencing the current glitch can be separated from customers experiencing other problems.

Tech Live Connect agents follow strict process procedures, and all live agents receive detailed training on the software they are supporting.

In particular, support agents are trained to assess the level of technical expertise by callers, and neither speak in too technical terms, for those who have a low level of knowledge and need a great deal of hand-holding, while not speaking in too simplified language to those who are more technologically sophisticated.

Tech Live Connect agents also are trained to determine how deep the problem with the software is and to bump it up to level 2, or even level 3 if the problem is very serious.

In this way, both end-users, as well as manufacturers, get the best technical support level experience possible, and in the case of manufacturers, key personal can concentrate on vital jobs within the company while not worrying about technical support.


Why Becoming a Consultant Is a Smart Move For Experienced Business Owners

How long have you been in business? There is a way to monetize your experience despite the model or niche. The better you get at it, the more opportunities you will create.

Consulting can turn into a source of income and requires no money to start. It can get you paid quickly and is easy to scale once you understand how it works.

The Brief Evolution Of Consulting

Consulting services have existed for more than a century. A few decades ago, information was not so abundant. Digital marketing was just starting.

It was uncommon to have a mentor to help you to achieve your goals. In most cases, consulting was about knowledge and strategy.

The current business model is more dynamic because of technology. Information is everywhere. It is far more valuable to have someone teaching you how to use it and why.

The consultant Pedram Zohrevand claims that consulting has evolved to leadership. Consultants who succeeded in their careers are also proof that their teachings work.

Although this service is more useful in technical fields, there is no exception when it comes to the model itself. Consulting is about trusting the expert advice to reach a goal.

Why is it smart to become a consultant?

The benefit of this model is that you can scale your business based on your skill. Typically, it requires no investment other than experience.

The advantages of consulting are worth considering. Because it depends on skills and experience, the economy cannot affect it.

The difference between money and skills is that the latter cannot be spent. It works the opposite. The more you use your skills and knowledge, the better they get.

Another opportunity is automation. Unlike traditional consulting, the Internet offers many ways to help others without spending time. Of course, that is the definition of passive income.

The moment he understood the value of consulting, Pedram Zohrevand focused his business approach on it. Clients get one-on-one support, and the brands improve their trust.

Consulting can become highly profitable when oriented to high-income skills. There is nothing better than getting paid to help someone to make more money.

Copy-writing, advertising, sales, and public speaking are some of the most valued skills in the market. If you are an experienced business owner, it’s a smart move to do consulting.

Smart ways to start a consulting business

The business model will change based on your interests. Are you looking to increase your income? How about having more free time?

Most people are unaware of the leverage opportunities for consulting. Depending on the target, there are two types you can use.

One-on-one consulting is, certainly, the most performing model. Although you spend time using your skills, the client receives the most customized service possible.

The problem of this personal approach is scale. Your time limits your number of clients, and so your income. There are two ways to get more clients, which is reducing service quality or doing public consulting.

The latter is a generic approach to a community where you solve their problems. It could be an online group or a subscriber list.

What if you could use both? The public model is perfect for marketing while the personal one could work as the offer.

As long as you have trust with your audience, you will be an excellent consultant.


Hallie Gay Walden Bagley Was Interviewed On Rookstool Interviews

Hallie Gay Walden Bagley

Hallie Gay Walden Bagley was recently featured on Rookstool Interviews where she discussed how her past jobs prepared her for her current career.

My favorite story about the Paris Review preparing me has to do with my boss, George Plimpton, Editor in Chief. George was a former Harvard English major and editor of the Harvard Lampoon and to my mind, he was a genius editor. I would try to edit short stories before giving them to him, and he would red pencil the very same short story and I would see how much of a structural editing genius he was: he would take three paragraphs from page 5 move it to page 1 then take two sentences from page 2 and pile them into the middle. He knew how to change the structure of a piece. Then I had to transfer his edits into the final magazine so I like to say that I had a double PhD in editing because not only did I try to edit first, but then I got to study the talented edits of a true master because of the transcription of his work into the literal magazine. Now when I approach a piece of writing, I like to think of writing as sculpture and try to put a scaffold up against it that will enable strong pure edits.

Hallie Gay Walden Bagley, Rookstool Interviews

You can read the full interview by visiting: https://www.rookstoolinterviews.com/hallie-gay-walden-bagley/


The Importance of Health and Safety in the Workplace

A business can only be as productive as the production of employees allow. Workplace safety is extremely important for every employee, and health is one of the main factors that help organizations promote wellness for all who occupy the work space.

For everyone who enters work, they should leave in the same healthy manner in which they came. Health and safety procedures are important for the wellness of employers and employees alike, and its importance cannot be understated. Here are some reasons as to why health and safety in the workplace are incredibly important.

Creates Environmental Awareness

To many employees, where they work is simply a building in which they occupy. However, this can predispose to a nonchalant attitude towards potential hazards that exist in the environment around them.

If employees are adequately trained and educated on how to remain safe in their work space, that will exponentially reduce the risk of workplace injuries and take precautionary steps if necessary.

Reduces Stress

Certain employees may have a difficult time being productive because of the stress that they may go through while working. Whether it is working long hours, conflicts with co-workers or the general stress of meeting the demands of the business, stress will create a nuisance in both business and personal lives.

In order to reduce stress, a healthy environment should be promoted. Usually this entails taking care of oneself outside of the workplace. Whether this is meditation, getting consistent sleep or exercise, there are plenty of stress coping mechanisms available that can be used. For more information on the importance of a functional work environment, you can visit Robert Butchike for further details.

Can Be Financially Costly

Many businesses underestimate the financial toll of not focusing on health and safety in the environment enough. The value of the business can be adversely affected if accidents were to happen because not enough attention was paid to a specific issue.

Improper management of safety features and inadequate education towards the employees are some of the indirect causes of accidents. If something were to happen to an expensive piece of equipment, then this can cause thousands of dollars worth of damage.

An even bigger financial catastrophe could take place if a worker were to get injured on the job and sue the organization for negligence. In that situation, not only would money be wasted on having to find adequate legal representation, but if one were to lose, the financial setbacks can be gargantuan.

These situations could be avoided with proper attention and care to health and safety.

Increased Production

At the end of the day, what’s important for a business is to have high productivity. Employees are the backbone of a business, as the future of any organization counts on them to be a top working condition.

If there is an environment of unfit people or hazards all around increases, productivity and profits will decline. This is a dangerous indirect relationship to avoid.

Organizations should be inspired by these scenarios to emphasize a safe environment. Robert Butchike has more resources on these topics that can be helpful to any organization