Top 5 Digital Trends to Watch in 2017

The digital world is changing fast, which means businesses have to be at their best to experience growth. This rapid change in the industry means business can’t afford to relax if they want to be at par with other players. Here is a list of digital trends to watch to help you remain relevant in 2017.

 

1. E-commerce re-basing

Re-platforming or re-basing is something that is critical for the survival of e-commerce. It is a very common item for businesses and is done with the aim of increasing efficiency hence enhancing competitive advantage vital in the ever-changing digital marketplace.

E-commerce offers business a better solution enabling them to concentrate more on marketing activities than on website maintenance. A business that wants to succeed must stay trendy and picking the best platform to run on is the first step.

 

2. Gamification

Gamification is another digital tool that will be crucial for your business in 2017. This tool can be used to inspire and even motivate people in their workplaces. The technique employs scientific technology to motivate employees through point scoring like in a game, thereby producing a personal challenge.

Rewards for achievement and recognition in this tool can be given in the form of badges and points among others.

 

3. Mobile compatibility

Mobile phones have become so popular and have emerged as important sources of information for many customers. Now and then, people are faced with mobile moments, times when they use their phones to know about something quickly and accurately. It is up to the marketers to ensure that they are reachable to more people during these moments.

Marketers should ensure that they can engage with potential customers one-on-one using mobile tools. Any marketing strategy that is not compatible with the mobile phones may not give the desired results.

 

4. Personalization

Personalization is another tool that businesses should maximize on in 2017. This technique allows you to send different messages to different people based on their individual needs instead of sending the same message to all the people.

Many tools available are enabling businesses to predict the shopping behaviors of their customers based on the previous shopping choices. This makes it easy for personalization to make sure that the right messages are sent to the right people.

 

5. Communication chatbot

Messaging platforms such as Facebook Messenger have conversational tools called bots. A Chatbot is vital as it enhances audio and text communication. Conversational Chatbot enables companies to communicate with their customers easily. As a result, companies are provided with an efficient way to provide customer service.

The tool allows a company to get the feedback on its products from its customers, while the customers have an avenue to file their complaints or confirm details about a product. Every customer wants to associate himself with a company that is there at the hour of need.

Watching digital trends can help you understand the future of your related industry. Martin J. Stallone, an investment management advisor, is one of the managers that have found great inspiration from keeping up with trends.


Embracing qTest Management To Transform Development Procedures

Many technology startups face challenges marketing their products and services, and more to their troubles is the fast evolving technological landscape they have to keep up with. New software solutions are released each day and small companies that lack sufficient resources are not able to match the quick speed at which established companies penetrate into the market.

This does not mean upcoming tech companies cannot achieve growth. What is needed is powerful tools that can help these companies to scale operational efficiency. With an efficient system, it is possible to come up with software that matches with the expectations of the market. One technique that can be applied to help these companies is using qTest management software, which makes the development environment better by introducing new supportive tools

Test analytics and reporting

Software tests reveal the health status of the product and offer an insight into the challenges developers face while designing and developing a system. qTest management software takes care of the entire development process by introducing efficient ways of testing software and reporting results.

The system works through an automated engine that detects defects then sends alerts to the manager of the program with details on the parts of the product that are not developed well. Test analytics make it easy for a small company to learn about the mistakes that are made in the design and development of products, and in return the managers of the project can come up with better ways of developing software that can win a sizable portion of the market.

Project organization and centralization

Order in every project is a vital element that determines whether the software developed will serve the needs of the market fully. Having all parties to the project brought together to form a strong team is a task that cannot be accomplished effectively using manual methods, but with qTest management software, the task can be handled seamlessly and with less resources.

The manager of the project can track the changes made by users to know which person is best suited for various roles. Managing profiles is easy and takes less time because there is data provided about the performance of each profile. Importation of cases can be done using third party software like CSV or Excel to speed up execution of duties. Additionally, the manager of a project can design multiple versions to be used for reference and comparison.

Easily oversee executions

Another benefit that comes with the qTest management tools is the ability to oversee executions. It helps one to transform test case management by coming up with flexible options meant to organize tests.

Reporting is powered by various tools that offer detailed information that should offer one access to results that can come up with run-specific configurations and parameters. The software is easy to use and designed with a powerful algorithm that captures errors automatically. You are notified in real-time to ensure no data is lost while working on a project to produce useful software.