nando caporicci online store

Nando Caporicci Explores the E-Commerce Trends for 2019

Clearly, most every company needs an online presence in 2019. Many well-known companies from the retail world have had to add an e-commerce presence, some successfully and others not. As we see more and more retailers in the U.S. fail and close stores, e-commerce is booming and growing. With these changes, there are trends that e-commerce retailers will likely need to adopt in order to stay relevant in their online efforts. In 2019, we are seeing some large changes that began a few years ago being rolled out on a larger scale.

In order to understand the new trends in e-commerce for 2019, we spoke to Nando Caporicci, Caporicci is an entrepreneur who lives in Les Cedres, Quebec and is the CEO of Olitris Technologies, a company that creates Bitcoin mining hardware. Caporicci has experience running affiliate marketing programs for Roadmall.com. He also received his Bachelor of Arts in political science at Concordia University in Quebec, Canada and his MBA with a major in marketing from the City University of Seattle.

Personalized Shopping Experience –

According to Caporicci, there is a big move by many retailers to make e-commerce more interactive and to also better target fulfilling customer needs and desires. Toward this end, the e-commerce experience that is now being rolled out on many websites is more personalized. Ecommerce-Platforms.com states that online marketers learned that customers were six times more likely to make a purchase when they received a personalized email message. Also, they state that personalization translates into 48 percent more spending.

Furthermore, there is an effort to gather more data from each individual shopper, such as their purchase history, which pages they tend to visit and their search queries. This information is then weaved into listings of recommended products, more personalized marketing pitches and advertisements that reflect the customer’s prior searches. This is all accomplished through software designed to ease the personalization of website information.

Also, in the realm of personalization, Forbes spoke about the fashion-industry retailers who are beginning to go beyond the small, medium and large sizing to more customized clothing with exacting measurements based upon the customer’s body. One company who has tried customized sizing found a real cost savings in a lower returns rate.

Chatbots –

ReadWrite.com stated that chatbots will be increasingly helping e-commerce retailers answer common questions by customers, checking into available inventory and funneling customers to what they are looking for on a site.

Business News Daily is reporting that it is estimated 50 percent of mobile searches on e-commerce sites will be voice searches by 2020 and emphasizes using long-tail keywords, everyday syntax and small bites of information.

Easy Mobile Use Access –

According to Business.com, a continuing trend that all e-commerce marketers must adhere to is to have a mobile-friendly means of viewing their products or services. ReadWrite.com spoke of the use of Accelerated Mobile Page (AMP) software that allows mobile users to have e-commerce website pages load much more rapidly. Such accelerated web pages boost sales. AMP-driven sites have a lightning bolt symbol just before the URL to let the user know that the pages will load much more rapidly.

Business News Daily also suggests that e-commerce marketers accept some form of digital wallet payment, whether it be Apple Pay, Amazon Pay or PayPal. Those help improve your sales rate.

Interactive Product Views –

One of the big problems with shopping online is that you just can’t see every side of an item or view how the clothing would look on someone’s body. That problem is being overcome as well. E-commerce providers are using 3D images and augmented reality to help customers make a more informed buying decision. For example, augmented reality allows you to take a picture of your living room to see what a certain type of flooring, a new color of paint on your walls or a different piece of furniture will look like in your home.

Business News Daily suggests videos that link to the product page in order to assist customers see the product in action.

Chinese E-Commerce –

Today, we don’t just see Western e-commerce retailers online competing for our dollars. We also have Chinese e-commerce sites, such as Alibaba, rising up and competing with their Western counterparts. Retailers like Alibaba are also solving the issue of waiting for three weeks for an item purchased to arrive from China by having shipping facilities here in the U.S., just like Amazon.

B2B E-Commerce Increase –

Forbes is reporting that business-to-business e-commerce will increase to $6.6 trillion dollars by 2020. According to Forbes, this sector has grown more slowly in prior years because of the more complex nature of how transactions are completed.

According to Nando Caporicci, e-commerce trends that have slowly been evolving, such as personalized shopping experiences, chatbots, easier mobile access, more digital payment options, better interactive views of products, more competition from China and a steady rise in B2B e-commerce will be rolled out more rapidly in 2019 and into 2020. Most all of these new trends will represent big wins for consumers and aid conversion rates.


5 Technologies Developers Should Learn For The Current Job Market

The economic prospects of software developers have never been better. It shouldn’t surprise anyone to learn that there is massive job growth in this field, given the increased role that computers play in our daily lives. According to the National Labor Statistics Bureau, this particular job market is projected to grow about 24 percent within the next eight years which is well above the norm.

Here are five new technologies that software developers need to be familiar with to remain competitive in this crowded field.

Focused Artificial Intelligence

Many people feel nervous about the idea of machines that control themselves. While it is true that this is a rational fear, it is also true that the internet has become too large to be operated manually. As such, programmed algorithms are likely to replace manual oversight for most sites. The demand for talented people to write those algorithms will only go up.

Virtualization

The art of using computer simulations to predict real-world results is not new. However, there is a greater need for reliability when you consider the scale of modern software use. For instance, let’s say that you run a hospital. You know that a technology failure in this environment can lead to death, disease, and serious legal consequences. Before you implement your new technology system, it is sensible to test the new system in a virtualized environment. That’s where you come in.

Virtualization, also known as “sandboxing” is an incredibly complex skill that requires the programmer to calculate every possibility and program the system to react accordingly. There will be an increased demand for these skills as companies realize that they can save a lot of money and liability with accurate testing.

Mixed Reality

Sean-Seshadri

Remember “virtual reality,” and how it was supposed to be the next big thing? Well, it wasn’t. Still, the concept of “mixed reality” may succeed where its older brother failed. Rather than creating a fully digital world for the user to immerse themselves in, mixed reality takes your normal view of the world and overlays digital 3D-objects upon it. Such systems are not only useful in tech and gaming markets, either. Some companies have used this tech to create interactive product catalogs where the customer can receive an interactive browsing experience that is both informative and impressive.

Blockchain

There is every indication that cryptocurrency-related blockchain technology will continue to be just as big of a market factor as it has ever been. It would be hard to argue the fact that confidentiality can be a major selling point, and not just for criminals. In a world where digital data leaks out like water through a sieve, it is nice to know that certain things are still safe. The blockchain technology that powers most of these cryptocurrencies has the potential to be used for secure transfer of data in many other industries as well.

Machine Learning

Here’s a fascinating concept: The idea that machines can learn and grow as we use them, adapting themselves to serve our needs. This idea is no longer in the realm of science fiction but is still quite difficult. As such, talented developers will be needed to meet this growing need. Like AI, this kind of technology becomes necessary because technology has outgrown humanity’s ability to control it manually.

No matter how smart a computer is, it will always require a talented and educated person to program it. Since machine learning requires each system to be customized specifically for its industry and environment, we can safely assume that there will be a lot of new jobs here.

Sean Seshadri has worked in Technology since high school. After attending and graduating from Central Washington University, he went into the programming sector. Today he runs a successful blog helping ordinary people as well as professionals better understand technology. In his free time, Sean Seshadri enjoys attending tech conferences around the world which help him stay up to date on any new technology. He’s a seasoned traveler and enjoys utilizing travel technology such as apps, he also enjoys cooking for his friends and family, whenever he is home.


Why SMB Should Invest In Master Data Management Tools

If you are planning to deploy an MDM (Master Data Management) solution, you need to understand its uses and benefits. You need to know how each of the elements of the MDM will help you to achieve more productivity in your workplace.

We are going to look at five benefits and uses of the MDM capabilities that you will be investing in when you deploy Master Data Management tools.

Data Linking and Matching

In most companies, data is usually captured by different applications and systems. For some organizations, the number of silos for data storage has increased, and this can easily cause data duplications and variations of data.

To counter data duplication and variations, MDM has a feature called data matching and linking which uses algorithms to identify duplicate data automatically and help to ensure that there are accurate records of single entries.

In addition, the data matching and linking feature helps to monitor the integrity of your systems, provide accurate information to all your systems, and automate resources demanding on tasks.

Application of master data business rules

When you deploy the Master Data Management tools like that offered by Profisee, you need to introduce actions and conditions that can help to modify the company data; this is where business rules apply.

The business rules that are being applied to the company data need to be shareable across different use cases like data importing or in approval processes.

Business rules need to be centralized, to allow rules to be altered once so that there is an effect everywhere. Business rules should not wait to be implemented from the backend; they need to be implemented in the user interface directly.

Business rules help you to create, manage and apply the governance policy data in the company. These policies enable you to define a lifecycle for the relevant data object types and to define the workflow for approval on data instances.

Managing location data

There is data under the law that is required to stay within a country’s borders. The localization of data is stored in devices that are physically present in the country’s borders where data generation occurs.

Some governments restrict data flow and encourage data localization to promote border security. For instance, the GDPR (The General Data Protection Regulation) states that personal data can be freely shared outside of the EU when there is a guarantee on its protection. Since non-compliance is high, most companies ensure that data for customers is within the EU or within the country where the data originates.

Master Data Management solutions can help the company to standardize the location data using data and integration quality tools. You need to be able to connect location data that is centralized with domains of other locations to find out the relationships to master records.

Supporting data security

As data that your company handles increases, it is vital for the company to ensure that data privacy processes and policies are active. To help you define the data access rights, the MDM solution can help you achieve this using rule-based security policies. These security policies will help to restrict actions to the data and protect private and sensitive data like the ones stored in health and financial services.

An MDM solution will additionally help you to encrypt data attributes using cryptographic keys that are defined by the business so that the users will be required to use a password to view the characteristics of the data. This feature helps you to counter any vulnerabilities that external parties can exploit.

Providing data enrichment

The enrichment of data entails the processes and tools that improve the data quality coming from different inbound sources. It’s an essential element to achieve a 360-degree data view. Streamlining and cleaning data can lead to substantial operational and customer targeted benefits since you can identify irrelevant, incorrect and incomplete data, and delete or modify where necessary to provide a more accurate customer view. However, when you integrate third-party sources, you can refine and enhance the data even further.


How Miss Bongo Avis Symbolizes Modern Marketing

Marketing has truly changed from its course from traditional means such as TV and prints ads to the rise of digital marketing methods. There are only a few tech companies that truly stand out with their modern marketing strategies. One of them is Miss Bongo Avis, an SMS messaging company that maximizes the power of mobile marketing to help users get the best experience.

According to Miss Bongo Avis, there is some interesting information about mobile marketing that businesses should understand:

  • All high-ranked websites that were searched in popular search engines were mobile-adaptive. This means that businesses should prioritize their mobile capabilities in order to reach the target audience and get a better user experience.
  • More than half of marketing budgets were spent on mobile advertising. As people get more dependent on their mobile devices, it is imperative that they spend most of their time there compared to TVs or any other digital gadgets. Businesses should pay attention to how they can make their products or services accessible on the mobile platform.
  • 80% of all internet users have a smartphone. Since the launching of the iPhone in 2007, the growth of mobile marketing has expanded exponentially. This gives businesses more reason to focus on how they can provide services through the use of a smartphone to provide convenience to all users.

Taking note of these interesting facts about the modern mobile marketing scene, let us learn about how Miss Bongo is a great example of a successful company that took advantage of these tech developments.

How Miss Bongo Avis Symbolizes Modern Marketing

 

  1. Miss Bongo harnessed the power of smartphones

Come up to anyone and you would discover that more often than not, they own some sort of a smartphone. Whether it’s an iPhone or an Android device, chances are people cannot live without their smartphones. In fact, some studies would even show that people spend time touching these handheld devices to up to 45 times a day. That’s quite a lot! This is how Miss Bongo succeeded. With their prioritization of services through a mobile device, they made it possible to connect with the needs of their clients.

  1. Miss Bongo delivers quick results

Aside from the rise of smartphones, we all know the real purpose of technology. It wasn’t just to look cool and sleek, it is to make things more efficient. In the world of instant noodles, microwave, and other claims of fast results, Miss Bongo ultimately delivers. Miss Bongo promises to give answers to questions on any topic through their SMS messaging service within minutes. Compared to message boards or website inquiries which may take days or even weeks for an appropriate response, Miss Bongo provides information for users on the go, and it delivers fast.

  1. Miss Bongo always keeps up with the latest trends

One great thing about technology is that it helps us keep in touch with the latest trends. Miss Bongo isn’t just for informational purposes. It can also be used for entertainment. Perhaps you are curious and looking for fun, you may want to ask Miss Bongo a funny question about you or others. You can include references on the latest trends, memes or anything that interests you. Since Miss Bongo is researched and AI-powered, you can easily get helpful results without having to wait. Not only that, it is more than likely accurate or entertaining, depending on the goal of your question.

  1. Miss Bongo provides such a unique user experience

The problem with some applications is that they require internet access to push through. Although the internet is widespread in many areas across the globe, it is a fact that some areas do not have enough coverage to give you a good connection. Miss Bongo helps get rid of this blunder by giving a unique SMS messaging experience that doesn’t rely fully on internet access. As you send a message, you will be going through the mobile network and not from the internet.

These are some characteristics that made Miss Bongo a popular service for the millennials and even the older generation alike. As a business owner or even just an observer, there are many things we can learn from this SMS service and how they utilized modern marketing techniques.

 


Four Ways To Prepare Your Online Business For The Risks Of Crypto-Fraud

Cryptocurrency
As Bitcoin and other cryptocurrency begin to transform into a legitimate payment method, businesses should be prepared for potential scams and exploits on the horizon.

Blockchain technology is a new trend that presents many possibilities. At present, enterprise companies such as Amazon are beginning to make websites featuring blockchain technology and cryptocurrencies in order to get ahead of the competition. Although this new advancement may all be confusing to some, there are a lot of benefits that cryptocurrencies brings to businesses. According to Kinney Fernandez & Boire, specialized car accident attorneys in Tampa who also boast a group of diverse criminal and liability attorneys, blockchain technology presents numerous advantages for businesses:

  • Lower fees for customers – a lot of our current payment systems rely on middlemen such as banks, unions, and money exchange firms. Through the exchange of cryptocurrencies, we can lower the fees we charge to our customer for our products and services.
  • Faster transaction – since the exchange of cryptocurrencies occurs in real time through the blockchain network, there is minimal to no delay of payment.
  • Lesser chance of error – with a centralized recording system that payment agencies have at present, fraud is more likely to occur. However, decentralized systems can easily be verifiable since all units have copies of the actual transactions. So it would be easy to detect which transaction is a fraud or has an error.

However, some scheme-minded groups take advantage of this new technology by offering cryptocurrencies supposedly having value which turn out to be a fraud. That is why some new businesses are hesitant to accept cryptocurrencies as a form of payment while the process is relatively new. How can we protect our business from fraud as we embrace the new blockchain technology? Kinney Fernandez & Boire have cut their teeth as some of the finest slip and fall attorneys in Tampa outlined some tips for us.

Five Tips To Avoid Crypto-Fraud In Your Business

  1. Verify any information about cryptocurrency investments

Some scammers would present you with outrageous information about the cryptocurrency that they are offering. This can come in the form of giving a name of a billionaire or a high-profile investor putting his money on the seemingly obscure cryptocurrency. This is a tactic used to attract potential buyers to get into buying a coin that would eventually have a low value. To avoid this, your business needs to be wary before accepting or investing in any kind of cryptocurrency. Verify information from reputable news sources, and don’t rely on scammy-looking websites that show claims without any evidence. If you feel like it’s a scam, it probably is.

  1. Do not fall for social media marketing

Another thing to look out for before investing in any kind of cryptocurrency for your business is avoiding tips on social media. Commonly, a lot of people fall for advertisements which are only posted on social media, without its own authority domain to back it up. These investments usually utilize the “pump and dump” scheme, which some investors fall for. Once the stock market value of the coin increases, the main scammers trade the cryptocurrency for something else of more value. This leaves the other investors trying to look for trade opportunities before the price in the stock market crashes.

  1. Do not believe guaranteed investments or sure returns

There is one law when it comes to investments, whether traditional or digital – nothing is ever certain. While there are some investments which are worthwhile compared to others, we can’t really say if we can see gains from it tomorrow, or even in the next week. So, if an individual or a company offers you a guaranteed investment solution, it is most likely a scam. Do not fall for this type of offer, as they are most likely trying to entice you for your money.

  1. Serious crypto-investors should have their own cryptocurrency lawyer as well

If your business is serious about having large amounts of crypto-investments, then it would be better for you to have your own cryptocurrency lawyers who have the knowledge, skills, and expertise for the trade. They are also skillful in detecting schemes offered by shady companies. They can be responsible for providing you legal information about topics in cyber investments as well. In the event that fraud occurs during your transactions, a cryptocurrency lawyer can advise you on the appropriate course of action.

Additionally, you can also contact the CFTC if you have been a victim of fraud, or if you need to report suspicious activity. You can reach their hotline at (866) 366-2382 or visit their website at CFTC.gov.

Cryptocurrencies are a great opportunity to help your business grow in the fast-paced digital world. As more and more people invest in digital coins, we can see the trend that businesses will most likely accept these types of currencies as a part of daily transactions. Thus, it is important to protect your business from possible fraudulent acts that may occur.

 


What Are The Benefits Of Testing Software In An Agile Environment?

In the fast-growing world of today where the internet is the centre of many transactions, customers demand to enjoy faster implementation on their software products. This has seen many software companies work in parallel on different of their products to enable fixing of bugs found in versions released with additional features. Doing this without a system that organizes activities might turn out difficult and that is why many of these companies are shifting to the agile methodology of testing. If you are in the software industry, you need to understand why you should embrace agile testing for all your processes. Here are top reasons to consider.

Better collaboration
When you bring together a team of architects, developers, and coders to work closely, it means you create more room for communication and coordination. The entire lifecycle of the development process is overseen by all professionals who take part in structuring of the various parts that make the up final product, so having agile testing provides an ample environment where these professionals can work in sync to provide a quality and error-free product. With collaboration, it is faster to implement the various parts of the process and whenever an error comes up the information is logged showing at which point the problem began, which makes debugging easy.

Faster time to market
Using agile testing methodology also provides for quick releases and faster entrance into the market. Through the incremental and iterative models used, experts minimize the overall duration between test requirements and results validation. The result of this is a faster development and testing process, which means software is released to the market without delays. The method works perfectly on a system where the production line is supplied with many requests from different customers.

Cost efficiency
Another benefit of centralizing software testing through the agile method is that the entire system offers resource utilization and minimizes the total cost incurred in the procurement, maintenance, and set-up of software testing. With everything already set for testing, professionals involved are left with quality of the product to worry about.

Since not many processes are required to be done manually, the overall process delivers a cost-effective mechanism of testing, and this translates to timely release of the software in question. Money that could have been used doing patches and hiring more experts to scrutinize the system is spent perfecting the software, and the fact that there is absolutely no requirement to set up the testing environment it allows the company to shift focus to what really matters.

Improved quality
Working through a testing environment means every part of the software is overseen accurately to ensure no bits are erroneous or designed to subpar quality. Every stage of the testing process is concerned about delivering good results and factual information about the possible errors that might make the software unable to serve its purpose, and due to this keen and real-time scrutiny, one is able to produce high quality software.

Focused alignment
Agile testing operates on the basis of offering instant solutions, and this is possible because testers and developers are brought together in a confined environment that allows them to communicate feedback about the software. Testing metrics are submitted in real-time and any errors that arise are logged immediately to be addressed by the respective group of developers. All the focus is pinned to producing a refined product and this means all parties involved in the development and refinement of the software are invited to oversee the flow of the work, and this joint effort makes it possible to come up with creative and efficient solutions.


Top 5 Digital Trends to Watch in 2017

The digital world is changing fast, which means businesses have to be at their best to experience growth. This rapid change in the industry means business can’t afford to relax if they want to be at par with other players. Here is a list of digital trends to watch to help you remain relevant in 2017.

 

1. E-commerce re-basing

Re-platforming or re-basing is something that is critical for the survival of e-commerce. It is a very common item for businesses and is done with the aim of increasing efficiency hence enhancing competitive advantage vital in the ever-changing digital marketplace.

E-commerce offers business a better solution enabling them to concentrate more on marketing activities than on website maintenance. A business that wants to succeed must stay trendy and picking the best platform to run on is the first step.

 

2. Gamification

Gamification is another digital tool that will be crucial for your business in 2017. This tool can be used to inspire and even motivate people in their workplaces. The technique employs scientific technology to motivate employees through point scoring like in a game, thereby producing a personal challenge.

Rewards for achievement and recognition in this tool can be given in the form of badges and points among others.

 

3. Mobile compatibility

Mobile phones have become so popular and have emerged as important sources of information for many customers. Now and then, people are faced with mobile moments, times when they use their phones to know about something quickly and accurately. It is up to the marketers to ensure that they are reachable to more people during these moments.

Marketers should ensure that they can engage with potential customers one-on-one using mobile tools. Any marketing strategy that is not compatible with the mobile phones may not give the desired results.

 

4. Personalization

Personalization is another tool that businesses should maximize on in 2017. This technique allows you to send different messages to different people based on their individual needs instead of sending the same message to all the people.

Many tools available are enabling businesses to predict the shopping behaviors of their customers based on the previous shopping choices. This makes it easy for personalization to make sure that the right messages are sent to the right people.

 

5. Communication chatbot

Messaging platforms such as Facebook Messenger have conversational tools called bots. A Chatbot is vital as it enhances audio and text communication. Conversational Chatbot enables companies to communicate with their customers easily. As a result, companies are provided with an efficient way to provide customer service.

The tool allows a company to get the feedback on its products from its customers, while the customers have an avenue to file their complaints or confirm details about a product. Every customer wants to associate himself with a company that is there at the hour of need.

Watching digital trends can help you understand the future of your related industry. Martin J. Stallone, an investment management advisor, is one of the managers that have found great inspiration from keeping up with trends.


Embracing qTest Management To Transform Development Procedures

Many technology startups face challenges marketing their products and services, and more to their troubles is the fast evolving technological landscape they have to keep up with. New software solutions are released each day and small companies that lack sufficient resources are not able to match the quick speed at which established companies penetrate into the market.

This does not mean upcoming tech companies cannot achieve growth. What is needed is powerful tools that can help these companies to scale operational efficiency. With an efficient system, it is possible to come up with software that matches with the expectations of the market. One technique that can be applied to help these companies is using qTest management software, which makes the development environment better by introducing new supportive tools

Test analytics and reporting

Software tests reveal the health status of the product and offer an insight into the challenges developers face while designing and developing a system. qTest management software takes care of the entire development process by introducing efficient ways of testing software and reporting results.

The system works through an automated engine that detects defects then sends alerts to the manager of the program with details on the parts of the product that are not developed well. Test analytics make it easy for a small company to learn about the mistakes that are made in the design and development of products, and in return the managers of the project can come up with better ways of developing software that can win a sizable portion of the market.

Project organization and centralization

Order in every project is a vital element that determines whether the software developed will serve the needs of the market fully. Having all parties to the project brought together to form a strong team is a task that cannot be accomplished effectively using manual methods, but with qTest management software, the task can be handled seamlessly and with less resources.

The manager of the project can track the changes made by users to know which person is best suited for various roles. Managing profiles is easy and takes less time because there is data provided about the performance of each profile. Importation of cases can be done using third party software like CSV or Excel to speed up execution of duties. Additionally, the manager of a project can design multiple versions to be used for reference and comparison.

Easily oversee executions

Another benefit that comes with the qTest management tools is the ability to oversee executions. It helps one to transform test case management by coming up with flexible options meant to organize tests.

Reporting is powered by various tools that offer detailed information that should offer one access to results that can come up with run-specific configurations and parameters. The software is easy to use and designed with a powerful algorithm that captures errors automatically. You are notified in real-time to ensure no data is lost while working on a project to produce useful software.