Daniel Doyle Pleasantville

7 Important Questions to Ask Before Adding New Employees to Your Team

Employees are the building blocks of your company. You want to have good help. Almost as important, you want to have the right amount of help. Are you considering hiring new people? Here are 7 important questions to ask before adding new employees to your team.

1. How are your employee productivity numbers?

Your employees do a set amount of work throughout the day. It’s important to have certain metrics in place to judge how much work each person is doing. Challenge employees to improve on their productivity and get more work done. You can encourage friendly competition in the office with awards. Winners can even get a monetary reward. Eventually, you will notice people working harder and getting more done. You may not need to hire anyone new after all!

2. Can you afford new employees?

Obviously, you need to be able to pay any new employees that come aboard. Examine your budget carefully to ensure that you have the money to hire new people and everything that comes along with it. You will need to spend money on onboarding and training, space for them to work, equipment, and benefits. Don’t forget to plan for slow periods of business when looking at your budget.

3. What can you handle yourself?

Sometimes, you are the one who needs to be more productive. When looking into hiring a new employee, ask yourself what responsibilities you can take on yourself. A couple of extra hours of work a day can save you quite a bit of money. Only hire someone to do a task that you can’t do yourself due to skill set or time. Daniel Doyle Pleasantville writes his own blogs instead of hiring someone else to do it.

4. Are you missing out on professional opportunities?

On the flip side, many people take on too much stuff at the office. While working on paperwork, accounting, and marketing, you may be missing out on a number of different business opportunities. When you have established yourself to a certain level, other people can handle the legwork when you see networking or sales opportunities. These opportunities can help increase profit and allow you to hire even more people.

5. Do you have to hire full time employees?

Full-time employees come with full-time responsibilities. You have to provide health insurance as well as other benefits. However, you don’t necessarily need to hire a traditional full-time employee. You may be able to hire part-time employees that won’t require the same benefits as full-time employees. You also have the option to hire independent contractors. Independent contractors are employees who get paid by the job. You don’t have to keep them on payroll once they have completed the job. As Daniel Doyle Pleasantville says, “you can hire them when you need them, but you don’t have to worry about finding them constant work.” Common jobs done by independent contractors include digital marketing, content creation, sales, IT, and tech support. Of course, there are other positions that can be done by independent contractors, too.

6. What type of personality meshes well in your workplace?

You want to maintain a certain energy in your workplace. Some owners prefer fun while others prefer something more sophisticated. The people in your office contribute to the energy, so you want to hire people with a personality that fits the personality you want in the office. Do you prefer quiet, organized people or outgoing improvisors? You get to pick people who fit your vision.

7. Is your current momentum sustainable?

One of the things you need to consider is the future of your company. Do you need more help now because it’s a busy season? What will you do with the employee once business slows down again? Is your product something that will be necessary or wanted in ten years? Also, where do you want to be? You may not even be in a position where you want to continue to build. How much longer do you plan on running this business? You need to think about your future to make the best decisions now.

Your employees help shape and develop your company. They do things for you so that you can spend your time on larger aspects of the business, such as growth. Asking yourself these questions could help you make the right personnel decisions for your current situation.


Daniel-Doyle-Pleasantville

Daniel Doyle Pleasantville Photographer Discusses The Importance Of Business Plans

Many people love photography and would like to go into business for themselves as photographers. But, the difference between those who are successful and those who simply end up in failure have a business plan in place. The reason is that you need to determine some very basic aspects of your business that will take some research so that you succeed. All of the best technique and striking photographs in the world will not help you if you are not able to decide upon your target market and basic pricing. These are elements in your business plan.

In order to determine the importance of a business plan and its key parts for a successful photography business, we spoke with Daniel Doyle Pleasantville. Doyle began his successful photography business in his studio in Queens, NY that focuses upon studio head shots of actors and musicians in New York as well as event photography. His event work spans concerts, weddings, families and children. He has made such a name for himself that he is now tutoring young photographers to follow in his footsteps. He majored in art at Ohio State University. Doyle is now opening a new studio in his home town of Pleasantville, Ohio. +

Daniel-Doyle-Pleasantville

Why a Business Plan?

According to Doyle, to succeed in the very competitive world of studio and event photography, excellent technique that grows and evolves is a prerequisite. But, one cannot succeed without a business plan as well. As Entrepreneur Magazine states, you have to know some foundational information, such as how much you should charge for your work and what niche you will pursue. If you don’t know such basic information, your business will likely be doomed to failure.

Key Details to Flesh Out in a Business Plan

Some of the key points in creating a business plan for a photography business are as follows:

Market Analysis:

If you fail to do the marketing analysis steps, you will likely fail to find the niche that you can profitably serve. As Entrepreneur Magazine stated, you have to first identify who are the targets for your products. Expert Photography explains that this is the stage where most businesses fail because they decide everyone is their market. You have to narrow down who is realistically going to buy your photographs for the price you will need to charge in order for you to make a profit and a living. It is too expensive to have “everyone” be your target market.

Are there enough of your target market customers in your area? For Daniel Doyle Pleasantville photographer, he first decided that his local market was too small for him to begin as a startup, so he made his business flower in a larger market area first, so he could get established. For example, if you have decided to do studio photography and portraits, your biggest target market in most areas will be families who have children, but Doyle was able to find entertainers in Queens who needed publicity head shots that were unique. This is what earned him a solid reputation in his area.

Products:

Here you will carefully delineate each type of product that you will carry as well as formats, such as digital and print and dpi resolutions. Are you offering prints, albums or files online?

The Competition:

Who is your competition, and how can you differentiate yourself from what they are offering? As Expert Photography suggests, you really don’t want to try to succeed by being the “low price leader.” Leave that for Walmart.

Marketing Strategies:

How do you get your name to clients?

Wedding photographers can work with bridal boutiques and hair salons. Portrait photographers, like Doyle, worked with entertainers who were trying to get a start in the industry. His unique head shots helped market his business to other entertainers through word of mouth. Commercial photographers pay for space in directories and work through production companies.

Operations Strategy:

Will you be able to work from home? Will you rent a studio when necessary? Do you already have all of the equipment you need, or will you rent some as needed?

Financials:

How will you pay for everything you need to operate your business for the first three startup years? Expert Photography suggests you need to have back-ups of everything for emergencies. Imagine if you were in the midst of a wedding shoot and your only camera body seized up on you.

SWOT and Timeline:

Do an analysis of your strengths, weaknesses, opportunities and threats. Create an action plan to address every part of this analysis over time as well as a timeline of how you will roll out your business.

Since photography is such an enjoyable hobby, there are many who would love to go into business for themselves in the field. As Daniel Doyle Pleasantville knows from his own personal experience and success as a photographer who has one successful studio and is opening a new one, a business plan that is fully fleshed out is the only way to be able to achieve success in the crowded field.