It is an unfortunate truth that it is somewhat rare for there to be an overlap between an individual’s passion and their source of income. One of the more common refrains among those engaged in some kind of recreational activity often has to do with a desire to somehow generate income through a passionate pursuit that they truly enjoy at all times. While many will say this with more than a tinge of regret and mistakenly accept that gainful employment is not always fun, there are those who realize that there is very little preventing them from making a lucrative career out of their hobbies and passions.
Jody Rookstool is a perfect example of this. After beginning to share her crafting and DIY projects with friends and family, she was able to create a viable business that has enabled her to devote more time to something she deeply enjoys. This is true of any endeavor, and though there is certainly some risk at the outset of any business venture, it is often a risk worth taking.
It seems to be the case that these businesses are successful mainly because of the evident passion of those involved. These businesses tend to excel simply because the people in charge are more than happy to work on a project that reflects their interests and allows them to do what they love all the time rather than in just those few hours that are not devoted to a traditional job.