Hobbies have found a new channel of exploration, thanks to blogging which allows people to try out their hobbies as online businesses. There are thousands of bloggers who are currently making a living out of their websites because of their hobbies. There are people who have shifted from their blue-collar jobs to pursue their photography hobby which has become a full-time business.
For people who turn their hobbies into a business, they tend to enjoy what they are doing every single day. It seems like a far-fetched idea to some of us, but it is possible for you to get there with a plan of how you can start.
Kola Adesina would like to share with you 5 steps on how you can get your hobby started as a business through a blog. Let’s begin.
Identify your area of interest
When you identify and establish your niche, you are going to define your target market and this is the most important aspect that you need to focus on as you start. This will help you to know what you need to learn, what you need to purchase and what you are going to base your content on. What sparks passion inside of you? What would you want people to know? Are your interests and hobbies marketable? Are you sure people are interested in reading about it?
You need to figure it out. Your niche may be sharing parental tips, photography tips or you just want to sell some of your work. Once you figure out what you want, talk about it on a blog several times in a month, and ensure that it is something people want to read about.
Be the host of your blog
When you start creating content for your blog about your hobby, go for free websites like WordPress or blogger. But once you have enjoyed the first few months of blogging and you have a solid plan about how you are going to be updating content, you should go to the next step of purchasing a domain name from a hosting site. You can check around for website hosting services until you find one that has a plan that fits your needs.
Decide on the income plan of your business
Just like any business, you need to understand the amount of money you should be making and then figure out how you will get there. You need to do research and find out how bloggers are making money and how you are going to make money from your website. Once you have established that groundwork, you need to figure out what you will offer in order for people to consume.
Create your brand
Branding is what makes your business stand out from the crowd. Choose the colors you want to use and also select what is attractive to your target market. Kola Adesina states that you should be intentional in all these parameters because you want your website visitors to get a particular feeling when they log onto the blog.
Come up with an official logo
A logo is an important piece of branding because it is the label with which your business will be identified through. The logo is the only item that can make your brand be recognized within a few seconds. Companies like Coca-Cola, KFC, and others get easily recognized because of their unique logos which in turn represent their products.
Once these steps are covered, you want to ensure that you have an email signature, you are able to track your finances and you have already set a schedule for your business. These steps will help you turn your hobby into a business.