Top 5 Digital Trends to Watch in 2017

26 May 2017 Kion Kashefi

The digital world is changing fast, which means businesses have to be at their best to experience growth. This rapid change in the industry means business can’t afford to relax if they want to be at par with other players. Here is a list of digital trends to watch to help you remain relevant in 2017.

 

1. E-commerce re-basing

Re-platforming or re-basing is something that is critical for the survival of e-commerce. It is a very common item for businesses and is done with the aim of increasing efficiency hence enhancing competitive advantage vital in the ever-changing digital marketplace.

E-commerce offers business a better solution enabling them to concentrate more on marketing activities than on website maintenance. A business that wants to succeed must stay trendy and picking the best platform to run on is the first step.

 

2. Gamification

Gamification is another digital tool that will be crucial for your business in 2017. This tool can be used to inspire and even motivate people in their workplaces. The technique employs scientific technology to motivate employees through point scoring like in a game, thereby producing a personal challenge.

Rewards for achievement and recognition in this tool can be given in the form of badges and points among others.

 

3. Mobile compatibility

Mobile phones have become so popular and have emerged as important sources of information for many customers. Now and then, people are faced with mobile moments, times when they use their phones to know about something quickly and accurately. It is up to the marketers to ensure that they are reachable to more people during these moments.

Marketers should ensure that they can engage with potential customers one-on-one using mobile tools. Any marketing strategy that is not compatible with the mobile phones may not give the desired results.

 

4. Personalization

Personalization is another tool that businesses should maximize on in 2017. This technique allows you to send different messages to different people based on their individual needs instead of sending the same message to all the people.

Many tools available are enabling businesses to predict the shopping behaviors of their customers based on the previous shopping choices. This makes it easy for personalization to make sure that the right messages are sent to the right people.

 

5. Communication chatbot

Messaging platforms such as Facebook Messenger have conversational tools called bots. A Chatbot is vital as it enhances audio and text communication. Conversational Chatbot enables companies to communicate with their customers easily. As a result, companies are provided with an efficient way to provide customer service.

The tool allows a company to get the feedback on its products from its customers, while the customers have an avenue to file their complaints or confirm details about a product. Every customer wants to associate himself with a company that is there at the hour of need.

Watching digital trends can help you understand the future of your related industry. Martin J. Stallone, an investment management advisor, is one of the managers that have found great inspiration from keeping up with trends.

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