It’s worth noting, of course, that a template and advanced technology can only do so much to secure a prospective client. While there are countless benefits to using the proposal templates available at Proposable.com, it remains the case that the onus is very much on the business drafting the parts of the proposal that must be customized with the specific prospective client in mind. In conjunction with an exceptional template and cloud proposal software, a business proposal can be highly effective through adherence to the simple guidelines that follow.
Proposals Should Remain Concise and to the Point
Business proposals should be rich with relevant data and thorough analysis, but all of the information delivered in theproposal should be provided in the most concise way possible. Prospective clients will appreciate the fact that the information is supplied in such a direct manner, particularly since a lack of concision in a proposal often reflects poorly on the business seeking to secure the client. A good template will help businesses avoid including too much unnecessary information, but it is an issue that is nonetheless worth noting.
Focus on the Prospective Client
A proposal ought to impress the client, but this is not necessarily accomplished just by bragging about the company’s prior accomplishments or awards. The proposal has to be about the client and how the company will be able to best meet the needs of the client. It is therefore important for a proposal to abide by the simply principle of “show, don’t tell.” Rather than telling the client about the success of past endeavors, it is more important to focus on how the company intends to achieve a specific set of outcomes for the client.
While it is certainly helpful to make note of any past successes, it is simply most critical to lay out a clear plan designed to deliver the result the client is seeking. Ensuring that the focus remains on outlining how the specific objectives will be accomplished for the benefit of the client will make it more likely that the business is able to secure the prospective client through the proposal and negotiation process.