Core Concepts to Master in Your Behavioral Science Degree

You’re thinking about pursuing your behavioral science degree, but aren’t sure where to start or what the core concepts are that you need to master. Don’t stress. This quick guide breaks down the foundational ideas and research areas that are integral to behavioral science programs. From biological factors to cognitive processes, you’ll get an overview of the key theories, topics, and studies that serve as the backbone of this multifaceted field. With this knowledge under your belt, you’ll be well on your way to success in your behavioral science courses and research. We’ll also look at some of the latest compelling research that gives insight into human behavior and psychology. Whether you’re just exploring possible majors or already committed to this pathway, read on to get an introductory primer to guide your behavioral science education.

Applying Behavioral Science: Real-World Examples

To succeed in your behavioral science degree, there are some key concepts you’ll need to grasp. 

First, understand  human development and behavior across the lifespan. Study how we progress physically, cognitively, and socially from infancy through old age. Learn theories like Piaget’s stages of cognitive development or Erikson’s stages of psychosocial development. 

Second, master learning theories.  Discover how behavior is acquired and modified. Study concepts like classical and operant conditioning, behaviorism, and social learning theory. Understand how both nurture (environment) and nature (biology) influence how we learn.

Third, know the major personality theories. Explore how traits, experiences, the unconscious mind, and environment shape who we are. Compare theories like Freud’s psychodynamic theory, Maslow’s hierarchy of needs, and the Big Five personality traits. 

Finally, understand what motivates behavior.  Examine intrinsic and extrinsic motivation, needs theories, attribution theory, and more. Discover what spurs us into action and steers human choices and decisions. 

Grasping these foundational concepts will provide a solid base for the rest of your studies. With hard work and perseverance, you’ll be well on your way to a rewarding career as a behavioral scientist. Staying up-to-date with the latest research and new discoveries in the field will help ensure your success. Good luck!

Earning Your Behavioral Science Degree: Frequently Asked Questions

Behavioral science concepts can be applied in many areas of life to achieve real results. Let’s look at a few examples:

Marketing and sales teams use behavioral science to better understand customers and influence their decisions. Things like scarcity, social proof, and loss aversion are leveraged to drive sales. For example, indicating that only a few items are left in stock or showing how many other people bought a product taps into our fear of missing out. 

Governments and public health organizations apply behavioral science to positively impact society. They use rewards, defaults, and choice architecture to encourage beneficial behaviors. For instance, making organ donation an opt-out instead of opt-in system increases participation rates.  

Managers and HR professionals utilize behavioral science to improve workplace productivity and satisfaction. Concepts such as operant conditioning, goal setting, and feedback loops are used to reinforce desired behaviors and modify unwanted ones. For example, offering bonuses or perks for reaching clearly defined targets motivates employees to achieve more.

In summary, behavioral science provides a lens into human thinking and action. Applying its principles in real-world settings can lead to improved outcomes, whether that’s higher sales, better public health, increased productivity, or something else entirely. The possibilities for creating positive change through behavioral science are endless.